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Sales Manager

Weatherly, Pennsylvania, United States
November 16, 2018

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Weatherly, PA ***** 570-***-****


Enthusiastic Analyst with Proven Leadership in Demand Planning, Marketing, and

Inventory Management

Improvement-Focused professional leveraging strong analytical and problem-solving skills with passion to deliver results. Expert in data analysis and creative thinker who collaborates across teams to sustain long-term relationships. Adept at managing projects in fast-paced environments with large volume and complex data.

Areas of Expertise:

Sales & Operations Planning (S&OP)

Business Analysis

Budgeting & Cost Control

Data Mining


Customer Account Management


Category Management


HIGHWOOD USA, Hometown, PA 2018

Brand Manager

Created Inventory/Demand Planning Initiative that increased service levels by 27% vs past year.

Created and maintained S&OP, Forecasts, and Pre-Build Plans.

Created Sales Matrix to target new account business.

Developed relationships with Brick & Mortar, Ecommerce, and Commercial accounts.

Created Margin Analysis with action plan, driving increased profitability 7% above operating plan.

Created Manufacturing and Warehouse Capacity Analysis, exposing risk to 2019 growth initiatives.

Created and executed social media calendar, budget, and set goals to monitor ROI.

Initiated monthly Sales & Marketing review meetings, creating action plans and calendar of events.

HANESBRANDS, INC., Winston-Salem, NC 2005 to 2017

Senior Manager Retail Operations 2010 to 2017

Created and maintained Annual Operating Plans (AOPs) and Trade Spend Budgets (TSBs) for VP of Sales. Partnered with sales managers to achieve monthly, quarterly and annual goals. Developed and sustained monthly call plan and reported accurate data to senior management. Provided ad hoc reports for VP Sales and POS/INV reports to executive management. Managed third-party SPS POS/INV program.

Created inventory management initiative, reducing inventory by $1.2MM, resulting in $2.5MM retail sales.

Revised S&OP process that executive team continues to utilize to manage Champion business.

Leader of Sales, Inventory, and Operations Planning group, with focus on operational and financial forecasting, establishing optimal inventory targets and distribution planning.

Partnered with sales team to create opportunities and minimize risk, identifying internal inventory positions, retail POS trends, and development of key marketing initiatives.

Michael Caputo Page 2

Retail Planning Manager / Analyst 2005 to 2010

Analyzed sales information, created forecasts and inventory plans for key accounts. Directed 3 key accounts budgeted at $12MM in annual sales (accounts +12% vs LY). Served as Category Manager and Retail Link Administrator for Walmart account, using Retail Link, CPFR, GYPSY and SWAS systems. Managed national brands, including Hanes, Polo, Duofold and Champion Activewear. Oversaw major accounts, including Kmart, Target, Boscov’s, Blains Supply and Modell’s Sporting Goods. Provided VMI analysis for Modell’s Sporting Goods.

Increased top account’s gross margin return on invested inventory (GMROII) by 25% in 2007 by securing 20% in incremental business, utilizing Champion VMI for sporting goods account in 2006.

Analyzed POS, inventory position, forecasts and sales trends, recommending order placement for retail accounts on weekly basis.

Executed new business strategies, accounting for $2.1MM in incremental sales.

Collaborated with buyers, planners, replenishment managers and customer service, ensuring seamless replenishment that maximized sales.

SARA LEE BRANDED APPAREL, Chicago 2002 to 2005

Key Account Manager / Retail Analyst

Managed key accounts, including Walmart, Kmart and Sam’s Club. Prioritized WIP, shipments and inventory to business plan for key accounts, working directly with all department managers.

Guided internal Wal-Mart Team, achieving $4MM in incremental business.

Appointed Category Manager by Walmart DMM and GMM, leading a group of four vendors to a 17% increase in sales.

Analyzed and maintained sales data, order bookings and forecasts, making recommendations and developing business strategies for Director of Sales and retail buyers.


PA completed coursework towards BS degree in Business Administrations/Economics



Hanesbrands Development Training: Sales, Marketing, Excel, Access, PowerPoint, Business Ethics, Communication, Speech, Business Law, Diversity, Business Analysis, Business Management, Federal Trade Laws

Penn State Continuous Education Program

Walmart Retail Link Classes: Category Management, Basic Forecasting, Forecasting and Replenishment, Managing Replenishment Through Retail Link, CPFR, Product Specification & Supplier Quote

Kmart Workbench Training

Dale Carnegie Employee Development

LCCC Advance Customer Service Training

JDA Replenishment Training (using E3 Replenishment platform)

SAP Order Processing, Inventory Management, BI Reporting Tools Training

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