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Manager Sales

San Antonio, TX
November 16, 2018

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University of San Jose Recoletos

**** – 1989

Associate in Hotel and Restaurant Management


Bai Hotel Cebu - Revenue and Reservations Manager

Jul 2016 – Sep 2017

Part of the Pre-Opening Management Team

Worked hand in hand with the VP, GM, and Director of Sales to identify the positioning of the 668-room hotel against current competitors

Structured the hotel room rates for all market segments

Identified target markets and market segmentation to be tapped by the hotel

Created all Policies and Procedures for the Revenue & Reservations Department

Put in place the Training Manual for the Reservations Department

Hired and trained all pre-opening Reservations Staff and ensured that they abide by the service standards required by the hotel

Created together with the Director of Sales the two-year Business Plan of

this new and upcoming hotel

Interfaced the hotel’s CRS to the Channel Manager via Worldhotels

Quest Hotel & Conference Center Cebu - Reservations Manager

Oct 2011 – April 2016

Part of the Pre-Opening Management Team

Created all Policies and Procedures for the Revenue & Reservations Department

Put in place the Training Manual for the Reservations Department

Hired and trained all pre-opening Reservations Staff and ensured that they abide by the service standards required by the hotel

Oversee the day to day transaction of the Reservations Department for this 427- room hotel

Developed Online Travel Agent Business and Corporate business by establishing a very good relationship with our travel partners and corporate clients

Maximizing business with the contracted Travel agents by optimizing room allocations and applying peak season surcharges on dates with high demand

Increased direct online website business with higher average rates by offering added value perks and putting out aggressive seasonal promotions in the hotel’s brand website

During my tenure as Reservations Manager, the hotel achieved one of the highest room revenue income at Php 80 million in 2014 a dramatic increase of 31% from the previous year


Veteran in Hospitality Industry for

more than 25 years.

Keen attention to details.

Experience in luxury resorts

and large business hotels.

Extensive reservations experience;

specializing in maximization and


Immense experience in Pre-

Opening Start up and Operations.

Experienced in Sales and Marketing.

Superb Business Plans and Strategic


Positioning of hotels and rate



Fidelio 7.2 / Fidelio 7.1

Hilton OnQ System

Amadeus Starlight

Agilysys Visual 1



Channel Manager








Movenpick Resort and Spa - Reservations Manager

April 2011 – Oct 2011

Assisted the entire team in de-branding and providing information to all incoming guests on the change of name of the hotel and reassuring guests that all previous commitments on room rate and inclusions will be the same

Forecast Business on Books and assist by upselling to call in bookers or internet bookers in order to produce incremental revenue

Supervised and maintained the highest work standards in the operation of the Reservations Dept.

Ensures that commercial management techniques of availability control are applied to achieve maximization of room sales and revenue for the hotel.

Hilton Cebu Resort and Spa - Reservations Manager

Sep 2005 – April 2011

Part of the Management Opening team

Supervised and directed the day to day transaction of the Reservations Department of the very first 247 room Hilton property in the Philippines.

Forecast Business on Books

Ensures that commercial management techniques of availability controls are applied to achieve a maximization of room sales and revenue for the hotel

Apply aggressive overbooking policy and educate team to accept the benefits of the results achieved

Very knowledgeable and experienced in handling medium size Asia Pacific conferences such as The ASEAN Summit, the Interfaith Conference a gathering of all religious leaders in Asia, The 1st Counter Terrorism Conference in Asia and the APEC Business Advisory Council

Updated Group Booking Report to include materialized business, lost business and down wash

Tinian Dynasty Hotel and Casino - Senior Administrative Assistant- Human Resources

April 2004 – Sep 2005

Acted as the supervising Administrative Assistant in the different sections of the HR Department

Maintained confidential 201 files of the EXCOM and the other corporate officers

Processed and monitored all Personnel Action Forms of all hotel and casino staff

Participated in the investigation of staff misconduct and grievances

Scheduled medical examinations in a timely manner to all non- resident workers whose contracts are being renewed

Scheduled Food Handlers Training Workshop for all F&B staff in compliance with the CNMI Sanitation Department

Trained junior Administrative Assistants on all aspects of the job.

Alegre Beach Resort - Sales and Reservations Manager

Nov. 2001 – March 2004

Accomplished an increased local market business during the difficult times of post 9/11 terrorist attack and the onset of the SARS epidemic in Southeast Asia

Structured the yearly Marketing Plan and created all Sales and Marketing strategies in line with the changing global factors and local economy

Promoted aggressively the resort to the travel trade industry and local corporate accounts during the resort's labor strike in November 2001 until August 2002

Assisted and coordinated with the PR consultant on suggestions for lay out, text content on all Sales and Marketing promotional collaterals.

Broke off the record for highest room revenue in August 2003 at Php 9.5 million which is the highest in the history of the resort’s operations


Ms. Mielsa Van Winkle

Director of Sales

Candlewood Suites North Stone Oak

21103 Encino Commons

San Antonio, Texas

Mobile # 210-***-****

Mr. Ruben Wong

Assistant Director of Front Office


Hilton Americas

1600 Lamar St. Houston, Texas

Mobile # 281-***-****

Mr. Edgar Sabagkit

Director of Human Resources

Crowne Plaza Hotel Old Town


901 N. Fairfax, Alexandria, Virginia

Mobile # 202-***-****

Mr. Ralph Vera Servande

General Manager

Merk Hotel

Cagayan de Oro City, Philippines



Alegre Beach Resort - Reservations Manager

Jun. 1997 – Nov. 2001

Set up the resort's centralized Fidelio Reservations System in order to be Y2K compliant

Manual Filing system as back up in case of emergency

Achieved the highest room revenue attained in the history of resort operations during August 2001 at Php 8 million

due to proper optimization and rate yielding of room rates

Supervised the day to day department operations of this 40-room luxury resort

Achieved a good working relationship among Travel Trade and Local Corporate account

Alegre Beach Resort – Acting Guest Services Manager

Dec. 1996– Jun.1997

. Process all guest check-ins, verifying guest identity, form of payment, assigning room, and activating/issuing room key. Set up

accurate accounts for each guest and ensure that all rates match market codes and document exceptions

• Secure payment prior to issuing room key, verify/adjust billing. Compile and review daily reports/logs/contingency lists.

Complete cashier and closing reports and supply guests with directions and property information.

• Process all payment types, vouchers, paid-outs, and charges. Balance and drop receipts. Count and secure bank at beginning

and end of shift. Obtain manual authorizations and follow all Accounting procedures.

* Anticipate sold-out situations and obtain satisfactory alternative accommodations when the property cannot accommodate

guests with reservations.

* Follow company policies and procedures; report accidents, injuries, and unsafe work conditions to manager; complete safety

training and certifications; ensure personal appearance is clean and professional

•Maintain confidentiality of proprietary information; protect company assets. Welcome and acknowledge guests; anticipate and

address guests' service needs; assist individuals with disabilities; thank guests with genuine appreciation

* Speak using clear and professional language; prepare and review written documents accurately and completely; answer

telephones using appropriate etiquette

* Perform other reasonable job duties as requested by Supervisors.

Alegre Beach Resort - Reservations Supervisor

Sep 1994 – Dec 1996

Supervised the day to day department operations of this 40-room luxury resort

Resolution of overbooking issues due to over allocation of rooms by the Sales Dept.

Followed up traces for payment and option due bookings which required payments

Maintained good working relations with the travel agents and corporate clients of the job

Rajah Tours Cebu - Tour and Transport Coordinator

Feb.1994- Sept. 1994

A Managed all transportation bookings including usage and issuance of trip tickets.

Assigned the drivers of the tour agency on their itineraries and takes charge in relaying all special instructions to the tour guide.

Acted as person in charge in the absence of the Inbound Supervisor especially in the tasks of assigning the tour guides on their respective itineraries.

Maintained good working relationship with the tour guides and tour drivers

Magellan International Hotel - Reservations Officer

Aug.1991- May 1993

Managed the entire the guest room reservations department of this 180-room business hotel.

Revised the Occupancy Forecast Report into a more comprehensive report and added a new section which showed the upcoming group bookings in the next 90 days

Generated a good amount of business by suggesting to management that the transportation specially the two coasters should be available for outside charters.

Controlled all hotel transportation usage and trip ticket issuance

Magellan International Hotel - Telephone Operator

July 1989- July 1991

Manned the hotel's PABX electronic exchange system

Filed and assisted all guest's overseas and domestic calls

Main tasks are to answer all incoming calls as well as local calls

Screen calls for the hotel's top management and for guests who are considered as "CONFIDENTIAL and NO INFO guests

Does wake up calls for the guests upon request

Started my career as a professional in the hospitality industry

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