DAVID M. KELLEY, MBA

Long Branch, NJ ***** • 732-***-**** (Home) • 917-***-**** (Cell) • ac7phs@r.postjobfree.com

CHIEF OPERATING OFFICER

Accomplished hands-on expert at leading critical reorganization efforts, leveraging potential, building high-performance executive teams, and delivering optimal technology and operational solutions that multiply profits and have saved millions for rapidly growing organizations.

PROFILE & VALUE

QUALIFICATIONS & EXPERTISE

Strategic Finance & Technology Expert – Dynamic COO/CIO with extensive experience and exceptional success in designing, planning, developing, and executing strategic and tactical technology initiatives that drive top-line performance and bottom-line results. Technically proficient in all aspects of finance and accounting functions. Expert in partnering with business, technology, enterprise strategies, initiatives, and objectives.

Corporate Strategy & Development Specialist – Characterized as a rare visionary, strategist, and tactician. Consistent originator of innovative business strategies that have extraordinary results on growth, revenue, operational performance, profitability and shareholder value.

Consummate Management Executive – Extremely versatile goal oriented top performer with high caliber cross-functional management qualifications, experience-backed judgment, and excellent timing. Talented team builder, mentor, and leader.

Vision, Strategy, Leadership and Execution

Builder of High Performance Teams

Profit Optimization

Large Contract Negotiations

Operations & Process Improvement

Global IT Delivery & Data Center Operations

IT infrastructure Design & Implementation

Improved User Experience

Forecasting & Budgeting

Strategic & Operational Technology Planning

Technology Architecture & Integration

KEY ACCOMPLISHMENTS

Grew assets to $30 billion per year by developing and implementing the Retail Investor strategy.

Quadrupled processing capacity from 300,000 retail trades per day to over 1.2 million through redeveloped trading platform.

Saved $10+ million (20% of overall budget) by restructuring Brokerage Ops streamlining processes.

Increased revenue from payment for order flow to over $250 million and stock lending revenue to over $100 million through major rewrite of brokerage platform.

Negotiated a $1 Billion deal with a consortium of vendors to develop and globally support all broker workstations and all Retail Transaction websites saving over $200 million annually.

Eliminated $800 million in expenses by spearheading USPC Cost-Cutting Task Force.

Saved over $150 million by reducing headcount and restructuring the 401K, insurance businesses and related support functions.

PROFESSIONAL EXPERIENCE

LehrSoft, Inc., Cranbury, New Jersey

Managing Partner/IT Executive Consultant 7/2014 to present

Assisted in developing a new web site for customers and institutions for a start-up Real Estate funding portal. Streamlined the operational process to make it more scalable and efficient. Implemented improved financial controls and reporting to develop a new product strategy.

Led the development of business and technical requirements and an implementation plan for a state of the art Advisor Workstation and Portal for one of the country’s largest RIA’s to provide flexibility for future acquisitions by consolidating “best in class” applications for over 8 acquisitions and incorporating different user profiles.

Managed an engagement that reviewed the organizational structure to transform and integrate the 21st Century Insurance brand into the broader Farmers IT organization, leveraging economies of scale, and optimizing internal and vendor resources with the goal of reducing overall IT costs by 20% of the 21st Century IT organization.

INVESTVIEW, INC., Red Bank, New Jersey

Chief Operating Officer 7/2012 to 7/2014

Responsible for the day-to-day operation of the company’s education and new businesses to acquire and/or develop several new businesses leveraging tools, applications, education platform and algorithms.

Developed a joint venture with an on-line broker that integrated the education platform and tools.

Assisted in the completion of the acquisition and later sale of Instilend, a software company focused on making the stock lending business more automated and efficient.

Acquired a high frequency trading company to increase trading volumes and profits of the on-line business.

Acquired and integrated a captive RIA to manage investor assets and developed a fee based business.

Built an on-line investor newsletter site with three portfolios integrated with the RIA and several on-line investment platforms.

Developed a proprietary system and process to advise large and small Defined Benefits programs for an advisory fee, which will also feed selected rollovers to the RIA business.

TD AMERITRADE, Jersey City, New Jersey 2006 - 2011

Chief Operating Officer/Chief Information Officer 7/2008 to 2/2011

Oversaw all technology, operations, strategic project management, business ventures, margin, stock lending, new product development, and web experience.

Managed an organization of 3,000+ people with budget responsibility of over $800 million

Led and completed the diligence and integration of Fiserv’s RIA/401K business and the Think or Swim acquisition.

Developed web-based trading interfaces integrating five trading downloads into the application.

Upgraded and moved the back-up data center infrastructure from New Jersey to Texas.

Completed the rewrite of the firm’s trading platform.

Negotiated deal with Suze Orman for investors generating 150,000+ clients and $500+ million in assets.

Implemented cash segmentation and pricing moves from MMF to MMDA.

Reorganized Brokerage Operations to a functional organization while reducing $10 million in cost.

Negotiated $20 million deal to purchase, build out and implement new back office platform offshore.

Continued build out of managed money platform and strategies with assets of over $2.5 billion.

Managed payment-for-order flow agreements with market makers generating $250+ million in revenue.

Managed the risk management and pricing of a $5 billion+ in margin lending generating $250 million in revenue.

Managed the stock lending business with revenues of over $100 million.

Developed and began implementing new physical and technical security strategy and infrastructure.

Executive Vice President and Chief Information Officer 8/2007 to 7/2008

Responsible for IT maintenance, development, and expansion with a focus on IT organizational design, voice and data communications, system integration, emerging technologies, enterprise architecture, data center operations, and security.

Responsible for strategic business ventures and web experience.

Managed an organization of 800+ with a budget of $260+ million.

Reorganized technology to better align with the businesses & provide clear accountabilities within the group.

Implemented a SAN environment and DR in the backup data center with 5 minute recovery of major applications.

Re-architected order entry platform to increase transaction volumes by 40% and a strategy to horizontal scale.

Streamlined the batch process and reduced the nightly window by 2.5 hours and M/E processing by 5 hours.

Negotiated lease to replace back up data center and planned move of facility for April ’09.

Developed and began implementation of a Service Oriented Architecture.

Implemented a new CRM for the Investment Consultants in Sales offices and Call Centers.

Senior Vice President of Retail Investor Group 6/2006 to 8/2007

Responsible for the Retail Client business including Traders and Investors with revenues of $1.8 billion and pre-tax net income of $800 million. Direct expense budget of $95 million and a fully allocated budget of $700 million.

Increased net new assets to $12+ billion annually from $2 billion.

Managed an organization of 100 people.

Restructured organization to a more product, sales, and technology implementation focus.

Developed a business growth strategy that was approved by Executive Management and the Board of Directors.

President of five TDAX Independence Lifecycle ETFs launching in June 2007.

Implemented a new cash management strategy with several new products in conjunction with TD Bank.

Implemented new business flow to service the three distribution channels (on-line, call center and branches).

Implemented a financial planning application and process for clients on-line.

Rolled out a new investment management platform.

Hired an Investment Strategist to assist clients in implementing investment ideas.

Developed a new marketing plan to grow the business.

Implemented straight-through processing and risk management controls for fixed income trading desk.

MERRILL LYNCH & COMPANY, New York, New York 1986 to 2006

First Vice President and Chief Technology Officer,

Corporate Divisions & US Data Centers 2002 to 2006

Responsible for development and maintenance of global technology platforms for all corporate functions.

Reduced headcount and costs globally from 1,800+ and $650+ million to 1,350 and $500 million respectively.

Consolidated firm’s five Distributed Data Centers into one operating model saving in excess of $100 million.

Implemented Contingency and Recovery for Data Center and categorized all applications based on business need.

Developed and implemented a Business Continuity Plan for the firm with the businesses and regulators. Functions included global disaster and recovery planning, enterprise-wide testing and Corporate Response Team.

Created secure document repository complying with retention and retrieval rules of regulators and other entities.

Developed and implemented the firm’s Central Directory interfacing with all applications and business processes.

Standardized desktop core builds and outsourced components of desktop support with significant cost reductions.

Reorganized seven organizations into a shared service while consolidating 500+ corporate apps to 10 platforms.

Implemented systems to support regulatory changes for Patriot Act, Sarbanes-Oxley, and Research and Compliance.

Developed Architecture to allow for easy integration of all applications, data, and business processes.

First Vice President and Head of Technology and Strategy, Private Client Retail Division 2001 to 2002

Developed and implemented the technology strategy in Private Client

Supported & developed all broker workstations, CRM, network, ML websites and a $50 million investment fund.

Completed a $1 billion deal with Thomson Financial and four vendors including Seibel to develop and support broker workstations globally and replace all Retail websites.

Developed partnerships, joint ventures and outsourcing relationships including new direct technology investments.

Managed a technology budget of $1.0 billion and led project prioritization and technology governance.

Organization included 2,200+ people in business and technology.

Led USPC Cost-Cutting Task Force that reduced $800 million in expenses.

Reduced the USPC Technology Group by 800 and saved $300 million.

Developed review process for new system development projects and segregated system maintenance.

Developed and implemented a client data strategy.

Developed architecture, QA and testing and in-source versus outsourcing standards and processes.

First Vice President and Chief Operating Officer, Private Client Retail Financial Services (1996 to 2001)

Responsible for all corporate functions, Finance, Systems, Operations and Strategy for the division which included marketing and development of all transaction-based products including 401K and Insurance.

Revenues exceeded $4.5 billion with expenses of $3 billion on a fully allocated basis.

Managed 1,700+ people in business, systems and operations functions.

Reduced division’s headcount by 1,300+ & realized savings of $150+ million

Developed an automated investing and performance reporting system for brokers.

Developed and coordinated the re-engineering of order management systems for all products.

EDUCATION

Master of Business Administration, Rider University, Lawrenceville, NJ

Bachelor of Science - Commerce, Rider University, Lawrenceville, NJ

BOARD AFFILIATIONS

Monmouth County SPCA – Board Trustee (June 2011-June 2015)

Next IT – Board Member and Head of strategy Committee (May 2011-June 2014)

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