felix mendoza // Creative Director, ECommerce Manager, Graphic & Web Designer

ac7phn@r.postjobfree.com

786-***-****

OBJECTIVE

To become a key member at a firm of excellence, that allows me to fully demonstrate how I can help build its brand as Marketing or Art Director.

QUALIFICATIONS

– Over 20 years of combined experience in Graphic Design and Front-End Web Development.

– Fluent in English and Spanish

– Extensive knowledge of Mac and PC platforms.

– Print Broker

EMPLOYMENT

SEPTEMBER 2017 - PRESENT

MARKETING DIRECTOR, BROWN HARRIS STEVENS MIAMI

DUTIES:

Head of Marketing for three different locations, two in Miami Beach and one in Key Biscayne

Welcome new recruits and demo all the Marketing materials for them.

Custom-build a Marketing strategy for agents that could include Print, Online and Email Marketing.

Lead a team of three that included a Graphic Designer and an Office Coordinator and myself.

Coordinate with Regional Marketing Director to institute company-wide Marketing strategies that would affect all processes and agents.

Lead efforts to design and print collateral materials for over 100 Real Estate agents.

Work closely with agents that need daily/weekly Social Media updates like graphics, videos and/or ad placements.

Work directly with Jeff Miller, Dario Stoka, Giorgio Vecchi, Carroll Cassis, Stephan Burke and other top agents to custom-tailor their Marketing needs.

Define budgets for certain Marketing campaigns and strike deals with publications.

Negotiate deals with publications such as OceanDrive, Miami Magazine, Miami Herald, Haven Magazine and Indulge.

Coordinate deadlines with said publications and inside team in order to create quarterly Marketing Calendars for agents to download from our Intranet.

Coordinate efforts to maintain our website. Upload docs, agent profiles, build landing pages and area or condo pages with new imagery and data.

Coordinate with Miami Board of Realtors in order to troubleshoot possible RETS-related errors on their end.

Design Brown Harris Stevens Miami’s Pitch presentation and lead efforts to customize it for top agents that need a more concise message.

Lead efforts to split zilbert.com from bhsmiami.com. This entails coordinating with an outside vendor who will do the actual work under my supervision.

Maintain the web servers for Zilbert.com and BHSMiami.com so that their up time in 100% operational.

Lead the technical team, via BaseCamp to implement new programmatic changes to the websites whenever we decide something needs improvement.

Lead efforts to redesign the front-end of the BHSMiami.com website with the constant branding directives from Brown Harris Stevens NYC HQ.

Coordinate efforts to create email addresses, web accounts and platforms’ accesses for all agents.

Design weekly Email Marketing campaigns on Mailchimp, SendinBlue and Constant Contact.

Broker between Brown Harris Stevens and its agents and printers nationwide to obtain the best possible price using my Print Broker accreditation. This include collateral materials like Business Cards, Stationery, Notepads, Keychains, Presentation Folders, Brochures, Apparel, Signs and Trade Show Booths.

JANUARY 2017 - SEPTEMBER 2017

MARKETING DIRECTOR, OPULENCE INTERNATIONAL REALTY

DUTIES:

Led a team of 4 that included, one Content Strategist, one Social Media Coordinator and one Designer .

Led efforts to design and print collateral materials for 35 different Real Estate agents.

Designed quarterly magazine to promote company listings.

Redesigned the corporate website for oirfl.com with Real Estate RETS-based search.

Negotiate with Printers and other providers.

Created blog post ideas for the copywriter.

Design weekly Email Marketing campaigns on both Mailchimp and Constant Contact.

Managed dedicated server from QuadIX for cloud sharing and the new website..

Managed email accounts on G-Suite.

Directed photo and video shoots for agents.

SEPTEMBER 2004 - PRESENT

CREATIVE DIRECTOR, REACHMIAMI

DUTIES:

Create and update Websites for clients.

Design and print collateral materials for clients.

Negotiate with Printers and other providers.

Manage AdWords campaigns.

Design landing pages.

Manage hosting accounts on AWS for clients.

Manage email accounts on AWS for clients.

JANUARY 2015 – OCTOBER 2017

MARKETING, CREATIVE & ECOMMERCE DIRECTOR, KOKO & PALENKI

DUTIES:

Lead a team of 4 creative professionals, which include one Photographer, one Social Media Specialist and a Web Content Generalist.

Conceptualize Email Marketing campaigns, that tie into other Marketing efforts, such as blog posts, TV mentions, Social Media posts and on-site web banners and landing pages.

Research trends to plan ahead for blog post writing for the Koko & Palenki blog.

Direct photo shoots with up to two models at a time.

Design Media Kit, corporate brochures, annual reports, magazine ads, large format digital posters, business cards and other business forms used at the retail level.

Create banners for the website.

Research customer interaction the website through Google Analytics' Goals and Events with the goal of customer retention in mind and create on-site Marketing strategies to keep customers coming back.

Create customer profile techniques to identify and market to our ideal customer.

Create customer segmentation to identify and market to recurring customers and other demographics, such as age, gender and social status.

Create Marketing Funnels since the initial contact from the customers, that will email them when:

They abandon their shopping cart

Right after their first purchase with a coupon code.

30 days after their first purchase with a coupon code.

90 days after their last purchase with a coupon code.

On their birthday with a coupon code.

Manage all inventory sold through Amazon.com Seller Central.

Redesign the online store at KokoPalenki.com.

JULY 2012 – NOVEMBER 2014

SENIOR WEB DEVELOPER, GAUMARD SCIENTIFIC.

DUTIES:

Design, develop and maintain corporate and e-Commerce website for http://www.gaumard.com.

Design, develop HTML template and deploy Email Marketing campaigns for both sites using Mailchimp to communicate new product launches, news, events.

Design and develop company blog which also integrates with Mailchimp.

Integrate both websites with SAP for lead generation and CRM-related content for the website.

Design print collateral materials for the company.

Main tools used to perform my duties were Illustrator/Photoshop for layout and Espresso or SublimeText for HTML/CSS/JQuery, Wordpress as the main Content Management System and Magento as the eCommerce Platform

OCTOBER 2010 – JULY 2012

SENIOR GRAPHIC / WEB DEVELOPER, VITEL COMMUNICATIONS.

DUTIES:

Design, develop and maintain corporate websites for http://www.vcionline.com and http://www.vitelsecuretouch.com.

Design, develop HTML template and deploy Email Marketing campaigns for both sites using Mailchimp or Awebber to communicate company related news and events.

Create small product-related websites to enforce online brand awareness.

Create landing pages for PPC campaigns and handle monthly budget for said campaigns.

Integrate both websites with Salesforce for lead generation.

Design print collateral materials for the company.

Main tools used to perform work were Illustrator/Photoshop for layout and Dreamweaver for the HTML/CSS/JQuery and Wordpress as the Content Management System.

APRIL 2008 – FEBRUARY 2010

SENIOR GRAPHIC / WEB DESIGNER & DEVELOPER, PAPIINC.COM.

DUTIES:

Design and develop a corporate website and online store for http://www.papiinc.com.

Design, develop and deploy HTML email campaigns used to communicate with retail and wholesale members of the website, through Magento.

Design and develop eCommerce store with Magento.

Package design of underwear brands such as Perry Ellis, Cuba Vera, PAPI Jeans, Ike Beahr of New York, Original Penguin and other brands owned in conjunction by both, Isaco International and Perry Ellis International.

AUGUST 2006 – JULY 2007

SENIOR WEB DESIGNER, MEGA.TV. (Spanish Broadcasting System temporary contract)

DUTIES:

Design original MEGA.TV channel website along with a developer.

Design and develop programming grid for Miami, N.Y., L.A. and Puerto Rico

Design landing pages for each program

Design landing pages for on-air promotions

Design web banners

SEPTEMBER 2005 – AUGUST - 2007

GRAPHIC / WEB DESIGN TEACHER, LINDSEY HOPKINS TECHNICAL EDUCATION CENTER.

DUTIES:

Teach an average of 16 students, which included adults and High Schoolers.

Course included:

Introduction to conventional Graphic Design, broken into 5 sections which were, Page layout, Photographic composition, Typography, Advertising design and Printing. Course also included practices like Design for silk screen printing and introduction to Web design scripting languages such as HTML and CSS as implemented in web layouts.

SEPTEMBER 2004 - PRESENT

CREATIVE DIRECTOR, REACHMIAMI

DUTIES:

Create and update Websites for clients.

Design and print collateral materials for clients.

Negotiate with Printers and other providers.

Manage AdWords campaigns.

Design landing pages.

Manage hosting accounts on AWS for clients.

Manage email accounts on AWS for clients.

MAY 2002 – FEBRUARY 2008

CREATIVE DIRECTOR, REACH MIAMI, INC..

DUTIES:

Negotiate Jobs.

Propose creative briefs and execute design concepts for print and web

Execute materials for Marketing campaigns developed by the Marketing Director

Direct photo shoots for products

Post-edit spots for TV

Design Corporate IDs, brochures, annual reports, magazine ads, large format digital posters, billboards, etc.

Design and develop websites and HTML email campaigns, web banners and teasers

Clients of ReachMiami included:

Spanish Broadcasting System, AVAYA, TravelOne International, Crepes Connections Café, Killer Print and Bombardier

AUGUST 1997 – DECEMBER - 2002

GRAPHIC DESIGNER, NATCOM MARKETING.

DUTIES:

Design brochures, ads, POS kits, billboards and book covers

NatCom Marketing clients included:

Lucent Technologies, Chevron, Florida Lottery, Hilton Hotels, The Cushman School, Burger King, Kenny Rogers and Phillip Morris.

SKILLS

SOFTWARE KNOWLEDGE: Expert Level Wordpress (CMS & theme design). E-Commerce CMS & theme design with WooCommerce and Magento. Expert Level Coda, Espresso, SublimeText, DreamWeaver. Expert level HTML and CSS. Intermediate Level PHP. Expert Level Illustrator, Photoshop, InDesign, After Effects, FinalCut Pro, Office, Matrix and other MLS software.

EDUCATION

1993-1995

AA DEGREE - GRAPHIC DESIGN & ANIMATION - INTERNATIONAL FINE ARTS COLLEGE - MIAMI, FL.

1990-1993

HIGH SCHOOL DIPLOMA - HIALEAH SENIOR HIGH - HIALEAH, FL.

REFERENCES UPON REQUEST

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