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Branding and Digital Marketing Professional

Pune, Maharashtra, India
November 18, 2018

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Aarti Shivaramakrishnan


Branding Expert & Digital Marketing Professional Healthcare

• Solution focused and result oriented healthcare marketing professional with over 7 years of a successful career in diverse roles at variable capacities across Pharma and Hospital industry.

• Proven track record of excellence with sound exposure in all areas of marketing online and off-line.

• Capable brand manager in new brand launches, campaign planning through execution fully aligned towards organizational goals.

• Demonstrated capability to build a team, with inclusive and participative leadership

• Led strategic planning process with detailed promotional strategies across media with a focus on customer engagement leading to conversions and user retention

• Skilled at monitoring corporate social media accounts and websites and recommending positive online presence using Facebook, Twitter, Instagram, LinkedIn using social media analytic tools like Hootsuite, Cyfe, Tailwind, Google Trends, and the like

• Instrumental in establishing KPI metrics to determine the ROI of efforts. Key Skills

• Effective brand management

• Creative and Lateral thinker

• Adept at Brand Strategy

• Good communicator

• Adroit Stakeholder management

• Quick learner


2011 – 2013

Marketing Consultant / Independent

As a Marketing Professional in the Healthcare industry, worked independently to provide services in marketing & sales, suggested brand development strategies & aided in brand promotion, imparted product training to the sales team


Assistant Manager Marketing/ Sahyadri Hospital

• To formulate marketing and promotional strategies that will improve the visibility and in turn increase the revenue share of the hospital

• Introduction of additional health services in consultation with the Medical & Operations team

• Branding & Communication for the unit

• Marketing & Promotion of service package of the hospital

• To conduct in-hospital activities, camps and any other activities that will increase the visibility of the hospital

• To coordinate CMEs for Doctors through interaction with Consultants of the hospital

• Designing marketing collaterals, communication through brochure, posters, hoardings, standees, etc. 2

• Coordinate for PR & Media activities

• Web-site content maintenance and enhancement

2008 – 2010

Trusted advisor / Retail Healthcare specialist

Embarked on becoming a self-driven entrepreneur and became a trusted advisor to the Pharmacy retail outlets with respect to advising customers on right dosage, dispensing medicines after examining the prescriptions, make sure the medicines are stored correctly, exchanging information with medical representatives. To this extent leveraged my Pharmacy certificate and license. Thereby, kept myself acquainted with brands being introduced by companies and most frequently prescribed brands. Worked in the area of Brand Management, with various teams and various products in the Pharma industry, took initiative and developed most of my skills substantiated by hard-core field research and support from an enthusiastic, dynamic and motivated team across various Multinational Corporations. Kept updated with latest and emerging trends in the Pharma sector through internet, business magazines, seminars, conferences, etc.

2000 – 2006

Product Manager / Elder Pharma, Sigma Labs, German Remedies, Emcure Pharma

• Building the brand portfolio through designing brand communication with the help of various promotional materials.

• Ensure good market share of the products under my portfolio

• Implementing and coordinating periodic training on brands to skilled sales team comprising of Business Managers, Areas Business Managers and Marketing Executives

• Conduct business sessions with sales team and help in performing a gap analysis

• Identify new product introductions and competition analysis related data, for various product portfolios through the interaction with Paediatricians, Gynaecologists, Cardiologists and Physicians in various target markets across Maharashtra.

• Conduct quarterly and annual product reviews and take corrective measures Certifications

• Digital Marketing Certification,

Ad2Brand, 2018

• Online Marketing Fundamentals

Qualification, Google & ISB, 2017

• Google AdWords Fundamentals, Google


• Google AdWords Search, Google 2018

• Google AdWords Display, Google 2018

• Google AdWords Video, Google 2018

• Google AdWords Mobile, Google 2018



MAY 2008

PGDM Hospital & Medico Legal Management / Symbiosis College of Hospital Management,

Secured 1st Class

Pursued the one-year course while I was actively engaged in bringing up my 3 year old son. Internship at Hiranandani Hospital, Powai, for 3 months, where I conducted extensive surveys and analysis. Presented findings and recommendations to a bevy of administrative and intensivists, with good commendations. APRIL 2000

PGDM, Marketing & HR / SIES College of Management Studies, Secured 1st Class

Undertook the two months of summer internship at Associated Capsules Group, where I was primarily involved in the following 2 projects:

• Conversion of Dosage Form

• Capsulation of Liver Tonic – An Introspection

Learnings: The experience was a fundamental one wherein, I obtained an insight into one of the most important variables for the success of a product – the presentation in the form of tablet / capsule / syrup. This helped the organisation to determine the consumers’ preference towards various dosage forms in the category of Hepatobiliary products.

APRIL 1998

B. Pharm / C U Shah College of Pharmacy, Secured 1st Class As part of the efforts to enhance on-field knowledge, underwent hospital training in the Pharmacy Division of Lilavati Hospital. Participated in an Industrial Training programme in the Production and Quality Control division of Ethnor, a Johnson & Johnson Company.

Personal Interests & Activities

• Avid reader of fictional books which are science and adventure based and mythological books

• Love to travel & discover places

• Enjoy listening to songs of the golden era, English & Hindi especially from Radio Mirchi, Big FM

• Participated and completed my first 5 km Run in Pune Marathon under an hour

• Relax and wind up by spending quality time with my family

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