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10 Years + experience in high-pressure Sales and Advertising roles

Johannesburg, Gauteng, South Africa
November 14, 2018

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** *** ***, ****** *****

Morningside, Sandton

ID: 850**********

Mbali Madi


Contact Details

084-***-**** (mobile)

073-***-**** (Alt)

● 10 Years’+ experience in high-pressure Sales and Advertising roles ● Sales Analyst at Ferrero Rocher Ithemba South Africa, September 2016 – April 2018 ● Media Agency Sales Coordinator at Primedia Broadcasting, 2008 – 2014 managing high-profile brands, accounts and media agencies. Associate, Sales Account Management at SC Johnson 2015 – 2016 focus on thought leadership - customer insights and category management.

Competencies & Expertise Skills

Specialist industry experience in: Sales and Advertising

Reporting & Analysis (sales figures, exceptional report writing, customer/shopper insights analysis, budget & spending)/Sales Operations /Sponsorships & Promotions/ Relationship Building Skills/Results Oriented / Influencing Skills/ Deadlines & Planning/

Customer Management/Interpersonal and Communication Skills

Previously Held Positions:

Sales Analyst – Modern and Traditional Trade Markets

Ferrerro Rocher - Ithemba South Africa September 2016 – April 2018

[Diverse Chocolate FMCG Company that participate in the following categories: Gifting, Snacking, Novelties, Spreads and Pralines

[House Brands: Ferrero Rocher, Kinder Joy Boy & Girl, Nutella Spread, Raffaello and Tic Tac :

Key Areas of Responsibility

Develop the right analytical reports to make the information management process easier, faster and better.

Analyze key business, market, competitors, customers and shoppers’ information, identifying market trends, business opportunities and risks. Make recommendations to generate/unlock growth and support the Sales Director and Managing Director to generate action plans.

Monitoring and keeping track on competitors’ activities i.e. Lindt, Mondelez, Tiger Brands Snacks & Treats i.e. on ATL, BTL, IN-STORE ACTIVATIONS.

Support Key Accounts team with relevant category inputs for Joint Business Planning with core customers.

Developing business reporting and dashboards for a full picture of channels, customer and consumer performance.

Ability to take Information from multiple sources (sale, consumer, customer and macro trends) to formulate Insights and provide recommendations and options to influence the Category / Channel strategy

Logical thinker, detail oriented, with leadership capabilities.

Possess strong interpersonal skills, and comfortable presenting at MD and Sales Director’s level, a strong team player & capable of leading a peer team.

Assist Trade Marketing Manager on budget allocations i.e. activity grids.

Systems and Computers Experience:

-SAP (BW BI Analysis)

-AC Nielsen

-IRI (Aztez)

-Pivot Tables and Data Management

Mbali Madi – Page 2

Associate, Sales Account management – Wholesale Channel

SC Johnson & Son S.A (PTY) LTD June 2015 – August 2016

[Diverse FMCG Company that participate in the following categories: Home Cleaning, Air Care, Pest Control, Toilet Care, Shoe Care, Furniture Car and Floor Care]

[House Brands: Kiwi, Mr Muscle, Glade, Duck, Raid, Pledge, Ziploc and Rally] For more info go to:

Key Areas of Responsibility

Responsible for delivering executable strategies within the wholesale channel to drive sales, shares and profit through programs such as Numeric and Weighted Distribution, Forward Shares, Breadth/Depth distribution.

Prepare analysis on all SCJ categories and identifying the distribution gabs.

Supports the Sales Team in the development of business plans and review decks.

Pro-actively support the Operations Manager and Brand Custodians re the implementation of platform aligned customer thought leadership initiatives.

Develops report template to aid the Sales and Marketing Team better analyze trends and performance indicators

Drive efforts for report simplification, ensuring that current and future sales reports provide appropriate utility to the team

Executes innovative and expansive aisle management and contemporary trade solutions initiatives

Generate key “point of sales” data to track executions – i.e. sell out, shelf data.

Analyze, compile and review performance of account incorporating competitor, category & shopper dynamics in order to deliver maximum sales and profit

Managing Traditional Trade Accounts, so that there is alignment between the Business Objectives and Customer strategy.

Tracking and reporting on scorecards per account.

System and Computers Experience:

-AC Nielsen

-SAP (BW, Production)

-Macros and Pivot Tables

-Forecasting, Data Management

-B2B (Shoprite)

-Insights (Pick n Pay and Spar)

Mbali Madi – Page 3

Sales Assistant to Customer Manager – Massmakert

Foodcorp Consumer Brands (Now RCL FOODS) 1, July 2014 – 31,May 2015

[FMCG Company that participate in the following categories: Groceries, Pet Food, Salad Dressing, Sorghum, Spreads, Oil and Fish]

[HouseBrands NolaMayonnaise, Glenryck, Yum Yum, Piemans Pies, Mageu, Bobtail/Catmore]

For more info go to:

Key Areas of Responsibility

Managing key accounts and developing the relationship within all wholesale channel nationally.

Maintain strong relationships with customers through regular communication, efficient response to issues/requests and development of wholesale businesses through activating initiatives and new strategies.

Identifying new opportunities within the account, in collaboration with the regional operational teams.

Reviewing sales performance on a weekly and monthly basis with analysis and corrective actions where necessary.

Compile data for JBP and Top to Top Meetings

Prepare Monthly Dashboards, Quarterly Reviews, Addendums and Massmart Spend Planning.

Adhere to all sales policies and procedures, in particular the management and control of pricing.

Make national and international travel arrangements for department and reconcile travel accounts

Coordinate expense claims for department and submit for payment monthly

Prepare sales reviews for clients by category, rankings, YTD comparison,

Assist Channel Manager in preparing of yearly budgets and quarterly forecasts

Update wholesale promotions grids weekly

Review EDI reports daily and report irregularities

Coordinate data reports as required by Customer Manager

Update listing documents for all channels (communicate new listings on a weekly basis)

Ad hoc duties as requested by Customer Manager

Ensure the smooth running of the Wholesale department by giving the administrative support as requested.

Highly systems orientated and computer literate.

Function under pressure, meet tight deadlines, handle more than one task at a time, work independently without supervision and use initiative.

Maintaining an effective and confidential office system.

Exceptional administrative and organizational skills.

System and Computers Experience:



-Pivot Tables

-Aztec (Now IRI)

Mbali Madi – Page 4

Media Agency Sales Coordinator

Primedia Broadcasting Aug 2008 – 30,June 2014

[702Talk Radio & Highveld Stereo 94.7. For more please see

Key Areas of Responsibility

Booking and managing all media campaigns – received from Media Planners, Buyers and Account Directors from Media Buying Agencies

Taking sold media campaigns through to successful airing, coordinating all post-sale activity, administration and gathering of media

Compiling debriefs for clients on their post campaigns (both On Air and Digital)

Preparing pitch documents for clients like Nedbank, Tiger Brands, Discovery,Pick n Pay, Wimpy, KFC, to name a few.

Managing the successful airing of the BIG station’s promotions and sponsorships following through, meeting all deadlines, ensuring absolute accuracy, maintaining profitable customer relationships

Implementing processes and ‘ways of working’ to ensure on-target delivery

Building strong knowledge of customers’ businesses and needs

Resolving problems and complaints quickly without referral to Account Executives and Head of Sales.

Update client’s yearly commitments letters, special discounts and tracking of added value airtime

Manage flighting instructions and audio material received from creative agencies (Draft FCB, Joe Public, Network BBDO, Sinovision, Ogilvy, Y&R, Saatchi &Saatchi)making sure that the job bag is updated for the creative/production team.

Coordinating client focused events (breakfast meetings and entertainment, etc.)

Attending workshops organised by RAB (Radio Advertising Bureau)

Maintaining the client database and confidentiality

Special Notes

■ Entrusted with major projects and high-profile clients, e.g. Highveld 94.7 and Talk Radio 702, delivering promotions & sponsored pieces for airing on shows presented by John Robbie, Redi Thlabi, Bruce Whitfield, Xolani Gwala, Anele Mdoda and Darren Simpson.

■ Worked successfully with large media agencies such as Media Edge: MEC / The Mediashop / Mindshare world / Ogilvy & Mather / Vizeum/Red Cherry.

■ Developed a reputation for excellence in dealing with high-profile brands, meeting deadlines, maintaining good working relationships and for quickly solving problems.

■ Leading CSI projects, using radio airtime to promote awareness campaigns for Organ Donor Foundation, Sunflower Fund, CANSA, Pink Drive and Missing Children, etc.

System and Computers Experience:



-TELMAR MEDIA SYSTEM (Research System on demographics, footprints, LSM, etc.)

Mbali Madi – Page 5

Pagination/Sales Support Administrator

Independent Newspapers Feb 2003- July 2008

The Star, Pretoria News, The Argus, DFA, Isolezwe, Sunday Independent and

Saturday Star.

Key Areas of Responsibility

Electronically draw up dummy on media-planner keeping strict control that the ratio of advertising needed is within the boundaries of both volume and revenue budget restraints

Obtain acceptance of pagination from Manager and Editorial on or before deadline.

Liaises with administration regarding ad numbers and material outstanding on day to day basis

Liaises with sales representative regarding complete material.

Also liaises with THE INC NATIONAL regarding agency material and ensures that correct information is gathered for late material.

Responsible for ensuring that material is processed in order to meet deadlines

Worked with Photoshop, QuarkXPress & CorelDraw for daily designing and amending material as requested by client.

Responsible for ensuring that all adverts are ready and placed in correct space allocated on the layout/dummy for Pretoria News/The Star or any other part of publication for Independent News i.e. Main body Motoring, Tonight, Sports, Supplements and Features.

Capture advertisement into Atex, ensuring size, colour, costing, etc. is accurate and also ensuring all invoicing information is accurate.

Ensure advertisements within and over credit limits and advises rep/manager in the event of a customer being blacklisted by accounts.

Investigate any queries that arise within the bookings of adverts i.e. Advert booked on to the wrong account, client overcharged, wrong font or colour was used by Art-Studio Production.

Follow up on blocked accounts, credit limits; prepaying clients and updating the accounts were necessary.

Report directly to the Regional & National Retail Manager on a daily basis on credits, debits and transfers to be done and updates on future features, supplements and special charts to be published.

Draw reports from Crystal schedule i.e. weekly and monthly revenue for the Sales Team including Sale Manager; also update the sales representative’s figures on a daily basis.

Do Batch payments on to IAR system, seldom liaise with clients directly for prepayments and amounts outstanding on the account before they can book any adverts.

Administer with all the queries that arises during the course of the day e.g. late cancellation of adverts, late extra bookings before the day of publication

Design System Experience:

-Adobe Photoshop, CorelDraw, QuarkXPress



Bachelor of Business Administration (BBA) In progress

Year 1

Marketing 1 (20 credits)

Academic Literacy 1 (non-credit bearing)

Business Communication 1 (20 credits)

Business Management 1 (20 credits)

Business Statistics 1 (20 credits)

Economic Principles 1 (20 credits)

Financial Management 1 (20 credits)


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