ANAHI REYNOSO

MULTIPLATFORM PRODUCER SOCIAL MEDIA MANAGER

PROFILE

Experienced bilingual

manager with expertise in US

Hispanic and Latin America

Markets. Content creator,

strategist, storyteller and writer

with experience in television,

digital and social platforms

CONTACT

Phone

305-***-****

Email

ac7o3s@r.postjobfree.com

EDUCATION

1994 - 1996

A.A. JOURNALIM AND MASS

COMMUNICATIONS

MIAMI DADE COLLEGE/ MIAMI,

FLORIDA

1996 - 1998

B.A. JOURNALISM AND MASS

COMMUNICATIONS –

TELEVISION PRODUCTION

TRACK

FLORIDA INTERNATIONAL

UNIVERSITY/ MIAMI, FL

EXPERIENCE

2016 - 2017

PRODUCER UNIVISION AGENCY //UNIVISION COMMUNICATIONS, INC.

• Conceptualize, develop and produce promotional assets for UCI and clients

• Lead production for presentation videos, marketing reels and sizzles

• Collaborate with graphics department to conceptualize and coordinate the design identity for each project and supervise its execution

• Guide/ Direct video editors, sound designers, and voice over talent 2014 - 2016

SENIOR MULTIMEDIA PRODUCER // UNIVISION COMMUNICATIONS, INC.

• Produce promotional content for client’s integrations in different shows of the Network

• Conceptualize, develop, write and produce digital content for UCI and its clients, including Comcast Time Warner Cable and Hulu

• Collaborate with internal divisions such as Network Promotions, Special Events and Interactive Media for cross-departmental projects

• Set up and management of social media accounts such as Facebook, Instagram, and Twitter.

• Management of 12 Univision YouTube Channels with a month-to-month growth of 18 %

• Creation of promotional campaigns for NBL YouTube Channel averaging monthly US Hispanic Uniques of 33.6M

• Management and creation of original content for NBL and La Banda YouTube Channels

• Distribution of short form content

SOCIAL

in.linkedin.com/anahireynoso

twitter.com/anahireynoso

https://www.behance.net/anahireynoso

2017 TO PRESENT

SOCIAL MEDIA MANAGEMER/ PRODUCER //STORYTRENDZ, LLC

• Social media management and content creation for Town Center Aventura with a growth of more than 130% in engagement on Facebook and an increase of almost 50% in fallowers on Instagram in a 4-month period. Create social strategy, content calendar, scheduled postings and report on results monthly

• Produce promotional videos for Christ Fellowship Church. Video production, script writing and supervising camera crew, editors and graphic designers for branded content

• Translation to Spanish of promotional materials for the YMCA, brochures, flyers, and newsletters

• Production of recap packages for Premios Lo Nuestro, Univision Network

2012 - 2014

SENIOR PRODUCER UNIVISION DIGITAL // UNIVISION

COMMUNICATIONS, INC.

• Content Creation for digital and social platforms like Facebook, Twitter, and Instagram

• Ideation, development and execution of content for digital platforms

• Development of show integrations for cross-promotion with digital platform

• Script writing, production management and supervision of different projects with all shows in the Network

EXPERIENCE

SKILLS

Storyteller

Video producer

Strategist

Social Media Communicator

Copy Editor

2010 - 2012

PROMOTIONS PRODUCER DIGITAL CONTENT // UNIVISION

COMMUNICATIONS, INC.

• Production of packages, promotions, and trailers for digital platforms

• Metadata writing and SEO for short form content distribution to partners

• Strategy, management, and content creation for social media platforms increasing followers in FB and TW by 25% in a month period.

1998 - 2010

PRODUCER DESPIERTA AMERICA // UNIVISION NETWORK

• Field production, management of production schedules, experience in remote broadcasts for news, as well as documentary style feature stories

• Production of in studio live segments from ideation to execution

• Production of musical segments, booking artists, knowledge of music rights and cue sheets

• Script writing for news and a live show

EXPERTISE

Video Production

Content Creation

Hispanic Market

Social Media

Digital Content

AWARDS

2016

UNIVISION COMMUNICATIONS INC.: MULTIPLATFORM

MARKETING CAMPAIGN: NUESTRA BELLEZA LATINA 2015

Oct. 2016 – Cynopsis Media

In an effort to draw more engagement to Nuestra Belleza Latina’s 9th season, Univision created a 12-part social media series in which coaches, or teachers, spoke with past contestants & winners and shared advice with new hopefuls. As a result, NBL saw double-digit audience growth and its highest-rated premiere. In comparison to the previous season, NBL saw a 50% increase in auditions, 617% increased views and 523% increased subscribers to their YouTube channel.

INTERESTS

Social Media Trends

Education

News and current events

Marketing Trends

Television

Self-improvement

2016

BEST INTEGRATION WITH LIVE TELEVISION -Nuestra Belleza Latina 2015 Digital Campaign.

Feb. 2016 - Shorty Awards

The strategy was to build momentum well ahead of the show's premiere and deliver a strong engagement with an integrated multiplatform campaign with multiple engagement legs across different phases: pre-season, pre-premiere, during season. PORTFOLIO

https://anahi1ac5.myportfolio.com

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