XIAOYU'YANG'(RUTH)'

732-***-****' 'ac7mgm@r.postjobfree.com'

10'Tammy'Court,'Piscataway,'New'Jersey,'USA'

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EDUCATION Rutgers'University,'Rutgers'Business'School New'Jersey,'the'United'States' Major:!Marketing! !Minor:!Korean May!2019! Ewha'Womans'University Seoul,'South'Korea' Study!Abroad!Program Summer!2017!

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WORK'EXPERIENCE HERA'Division,'AMOREPACIFIC! ! ! ! ! Shanghai,!China! Marketing*Intern*&*Training*Intern! ! ! ! ! ! ! Summer!2018*

•! In!Marketing!Department,!'

(1)! Conduct!marketing!researches!for!competitive!brands,!do!brainstorming!for!promoting!new!makeup!items,!and! have!meetings!with!media!companies!and!magazine!press!such!as!Tencent,!iQIYI,!Harper’s!Bazaar,!etc

(2)! Plan!and!organize!events!for!new!products!to!attract!consumers;!for!example,!organize!“secret!party”!for!limited! edition!of!makeup!items!which!designed!by!a!French!artist,!Edith!Carron.'

(3)! Do!monthly!SKU!report!for!monthly!meeting,!using!EXCEL!(VLOOKUP,!Pivot!Table)!and!SAP;!'

(4)! In!CRM!team,!collect!data!to!understand!consumer!behaviors!and!propose!relative!promotions!to!encourage! consumers!to!purchase!products.'

•! In!Training!Department,!'

(1)! Conduct!marketing!researches!for!services!provided!in!different!brands!for!consumers,!do!PPT!to!present! marketing!researches!and!give!advice!about!services!HERA!should!provide;'

(2)! Monthly!organize!new!product!training/!basic!training/!makeup!artist!training,!design!invitation!and!send!to! participators.'

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Raybond'Media,'The'Fashion'Shop'! ! ! ! ! ! Shanghai,!China! Marketing*Intern! ! ! ! ! ! ! Summer!2017*

•! Assisted!the!supervisor!to!do!brainstorming,!listed!ideas!for!a!brand!which!would!have!a!show!in!Shanghai!Fashion! Week.!

•! Interview!HAZZYS’s!design!director!for!the!new!collection!of!2018.!

•! Composed!script!for!the!live!show!for!Saint!Angelo!in!Pitti!Uomo!in!Florence,!Italy.!

•! Conducted!business!data!analysis!for!wechat!official!accounts!of!some!brands.!

•! Updated!the!advertisement!information!of!brands!in!the!magazine,!including!the!periods!and!contents!for! publishing,!and!contact!with!those!companies.!

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AEGZOPG'Culture'and'Sports'(Shanghai)'Company'Ltd Mercedes!Benz!Arena,!Shanghai,!China! Retail*Marketing*Assistant*Intern Summer!2016*

•! Conducted!market!research!by!visiting!various!modern!and!trendy!malls,!gather!all!the!information!of!brands! and!contact!potential!tenants.!

•! Arranged!meetings!with!potential!tenants,!negotiated!about!contracts.!

•! Made!retail!plans,!retail!budgets,!and!other!relative!documents.!

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ACTIVITIES

•! Developed!an!international!translation!team,!which!included!translators!skilled!at!English,!Korean,!and!Japanese,! translating!valuable!Kgpop!news!to!Chinese,!and!then!posting!the!translated!version!on!weibo!(also!gave!credit! to!owners

•! Be!a!volunteer!in!HiddenTreasures!which!is!a!welfare!home!for!disabled!kids!in!Fuzhou,!China.!Take!care!of!those! kids!and!make!some!handmade!crafts.!(7.22.2017g7.30.2017)!

•! Be!a!small!group!leader!in!Rutgers!Bible!Study!Group.! SKILLS Languages:'

Fluent!in!Mandarin!Chinese!&!English;!intermediate!in!written!&!reading!Korean.!

Translate!business!documents!bilingually.!

Technical:'

Basic!in!Office!Microsoft,!PowerPoint,!Excel!(VLOOPUP,!Pivot!table),!Access;!

Working!knowledge!of!SAP.!