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Data Analyst Marketing

Philadelphia, Pennsylvania, United States
November 08, 2018

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Peiyun (Sherry) Shen

**** ***** **** ****** ************, PA 19122 626-***-****


TEMPLE UNIVERSITY, The Fox School of Business, Philadelphia, PA December 2018

Master of Science in Business Analytics GPA: 4.0 / 4.0

Statistic Software:JMP, Excel (Solver, VBA), MySQL, Python, R, SAS, Alteryx, SPSS, PowerBI, Tableau

Awarded, Fox Graduate Leadership Scholarship (Tarola*Robert M. Tarola Scholarship Fund)

KENT STATE UNIVERSITY, College of Business Administration, Kent, OH May 2017

Master in Business Administration in Information Systems GPA: 3.77 / 4.0

Awarded, Fiedler BorgWarner International Development Scholarship

Recipient, Excellence of Leadership Award of Year 2017

Member, Northeast Ohio Student Venture Fund Secretary, Kent State International Mentors


Bachelor of Art in English Education GPA: 3.61 / 4.0

President of Marketing Department in the Education College Good Will Leadership Award


3eye Worldwide, Philadelphia, PA May – August 2018

Marketing Analyst Intern

Providing analytical support to research directors and head statistician in the process of data interpretation, data visualization, database development, dashboard preparation using Python and SPSS.

Conducting secondary research utilizing syndicated research sources and supporting statistician on tab plans for reporting using Tableau and PowerPoint for projects of multinational companies.

Flagship, Philadelphia, PA January – May 2018

Data Analyst Intern

Developed, prepared, and presented to senior leadership specialized reports and analysis for a range of departments within the company using Google Analytics, Google Sheet, Excel VBA, and Tableau.

Analyzed financial and marketing reports to provide accurate and timely financial and marketing recommendations to management for decision making purposes.

Help ed streamline and improved operational processes in order to maximize efficiency.

Kent State Department of Recreational Services, Kent, OH May 2016 – May 2017

Database Management Project Intern

Initiated a project to perform data analysis using Excel and Tableau to build a comprehensive statistic profile to depict facility usage and program participation of the university’s student population in an effort to show the impact the recreational department has on the students’ GPA, retention and satisfaction.

Presented the project at the NIRSA Region III Lead On Conference to other students and administrators working in campus recreation in the Great Lake Region and helped department administrators to achieve budgetary increase for the following academic year.

Skills & Certifications

Proficient in Tableau: Two “Viz of the Day” Top 3 in Global Tableau Student Viz Contest 2018

Statistic Software: JMP, Excel (solver platfrom, VBA), MySQL, Python, R, SAS, Alteryx, SPSS, PowerBI

Certified in Google Analytics, Excel Spreadsheet Modeling

Native in Chinese Mandarin

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