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Digital Marketing Social Media

Location:
Eagle Mountain, Utah, United States
Salary:
75,000 - 85,000
Posted:
November 08, 2018

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Resume:

B R I A N T B R O W N

P R O F I L E

During my career in digital marketing, I have had the opportunity to experience the trenches and triumphs of working for a full- service marketing agency. I have also experienced the challenges and successes of working for one of the largest media publishing websites to date. Some of my roles have including everything from simple link building, to managing individuals and programs to drive extensive organic traffic. With my skill set, experience, passion, and genuine appreciation for new ideas in the realm of digital marketing, I strive to motivate, excite, and encourage others to adapt to the ebbs and flows of this ever-changing industry.

E X P E R I E N C E

Internet Marketing Specialist SolarWinds February 2018 - Present SolarWinds HQ: 7171 Southwest Parkway

Bldg. 400 Austin, Texas 78735

Operated remotely from Lehi, Utah

Created and managed SEO strategies and lead generation for four of SolarWinds websites simultaneously. KiwiSyslog.com, Dameware.com, Serv-U.com and WebHelpDesk.com.

Also managed additional strategies and research for their Government partnered subdomain. Solarwinds.com/federal-government

Optimized content funnel for improved conversion and increased software downloads.

Provided comprehensive bi-monthly reporting and forecasting for each product/site.

Initiated and vetted vendor relationships. Managed budgeting for content creation, promotion, and distribution.

Prepared extensive keyword research for new content. Oversaw the implementation of a new blog for each of the sites I managed.

Oversaw the content approval process ensuring SEO best practices were instituted.

Communicated with the sales team regularly to encourage and cultivate feedback on the quality of leads being generated.

Optimized Meta Titles, Descriptions, Headers and Internal links throughout the sites.

Provided competitive analysis in efforts to recognize weak points in our own strategies and to identify areas of improvement.

Regularly instructed developers and product managers on the latest SEO best practices to achieve transparency and understanding across all marketing projects.

Collaborated with the PPC team with regular keyword research to ensure our target goals never overlapped.

C O N T A C T

Home: 4959 E. Sagebrush Ln. Eagle

Mountain, UT 84005

Email: ac7m5s@r.postjobfree.com

Phone: 801-***-****

C O R E C O M P E T E N C I E S

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Campaign Management

• Affiliate Management

• Brand/Reputation Management

• Project Management

• Conversion Optimization

• Lead Generation

• Category Research/Development

• Competitive Analyses

• Email Marketing

• Link Building

• Sales, Account Development

• Google Analytics, Adobe Analytics,

Tableau, Google Search Console

• Knowledge of HTML/CSS

E D U C A T I O N

Omniture/Adobe

Full-time internship

2008-2009

Attended Utah Valley University

Studied Multi-media

B R I A N T B R O W N

B R I A N T B R O W N

E X P E R I E N C E C O N T I N U E D

DIGITAL MARKETING STRATEGIST May 2014-Feb 2018

Purch.com HQ 150 5th Ave. New York City, NY 10011

Operated remotely from Lehi, Utah

TopTenReviews.com: Identified and audited top revenue generated categories.

Researched, created, and optimized new content for each category.

Oversaw and created an internal research processes for the SEO team to easily identify new brands and products for the 1400+ categories that we reviewed each year.

Assisted with transitioning the entire TopTenReviews.com site from subdomains to a root domain.

Lead research for identifying the seasonal trends for each of the categories on TopTenReviews.com, TomsGuide.com, and many of our other websites.

Worked directly with the managing editors/writers to collaborate new content ideas to drive further organic traffic.

Worked directly with product managers to identify which partners needed additional optimization for lead generation.

Assisted with researching potential affiliate marketing deals and programs.

Performed regular onsite audits for our other brands, such as Space.com, LiveScience.com, ActiveJunky.com, TomsGuide.com, Business.com, BusinessNewsDaily.com and others.

Established multiple outreach email campaigns for potential guest blog post opportunities. Also campaigned with internal partner relationships to optimize both our internal link portfolio and to assist with their organic growth efforts.

Managed multiple email outreach campaigns to build backlinks to our review pages, guides, and partner pages.

DIGITAL MARKETING MANAGER/CONSULTANT Dec 2013 - MAY 2014 FastPCSolutions.net HQ Sandy City, UT (No longer in operation)

Oversaw all organic search strategies, both on-site and off.

Performed in-depth research for paid search strategies and social media campaigns

Created content/text for all pages on the site (including SEO best practices)

Managed PR campaigns for the company. Organized press releases.

Built out additional websites for lead generation

Regular onsite audits. (Managed negative external backlinks) ACCOUNT EXECUTIVE/ SEO SPECIALIST Nov 2011 – Jan 2013 SEO.com HQ: 65 E. Wadsworth Park Dr. Ste 200 Draper, UT 84020

Managed multiple client accounts (Examples of clients: ACN, ACN Euro, Suspension Connection, Red Gear technologies, Spectrum Sports, etc.)

Scheduled weekly update calls for each client. Discussed, challenges, predictions, goals, strategies, and current SEO tasks of the team.

Collaboration of high-level management, retention, and satisfaction of individual client campaigns.

Ensured that all account projects and tasks were effectively completed on time, on budget, and to the client’s satisfaction.

Created, managed, and delivered campaign status updates to clients bi-monthly.

Performed extensive research on each client’s niche and industry to acquire

the knowledge necessary to professionally manage the relationship services.

.

REF E R E N C E S

JESSE SEMCHUCK

Current Position: Director of Search, Display,

and Performance Marketing

Purple.com

Email: ac7m5s@r.postjobfree.com

Phone: 801-***-****

TJ WELSH

Current Position: Director of Digital

Marketing

STRYDE.com

Email: ac7m5s@r.postjobfree.com

Phone: 801-***-****

BRIAN JENSEN

Current Position: CEO

Congruent Digital

Email: ac7m5s@r.postjobfree.com

Phone: 801-***-****

TYSON STEVENS

Current Position: Creator

edsmart.com

Email: ac7m5s@r.postjobfree.com

Phone: 208-***-****



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