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Director, VP, Manager Marketing

Willoughby, Ohio, United States
November 08, 2018

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Cleveland/Akron, OH



Strategic Product Management Targeted Marketing Engaging Brand Building Operational Optimization Enthusiastic professional with 15+ years of global experience optimizing business portfolios, developing go-to market strategies, creating disruptive innovative solutions & driving new product introductions to market. Teams that I manage consistently generate long-term profitable growth through engaging branding, marketing campaigns & targeted customer growth initiatives. Enjoy leading collaborative team efforts to discover unmet customer needs & uncover new insights. We then leverages those insights to innovate & create industry-leading competitive differentiation that accelerates EBITDA growth. Passionate to exceed customer expectations through outstanding win-win partnerships & customer-first engagement efforts. Effective communicator across all levels of an organization to ensure goal alignment. Multi-industry perspective (B2B, B2C & CPG)

7 years of healthcare medical device experience from STERIS.

8 years of B2B building materials experience from Tarkett & Sherwin-Williams.

11 years of consumer goods experience from Nestle, Sherwin-Williams & Dealer Tire. Competencies:

Transformational Leadership Accelerating Business Growth Brand Building & Marketing

Turnaround Profit Growth Creating Innovative Solutions Advertising, Promos, Digital, Social

Strategic Planning/Budgeting Applying Agile/Design Thinking Leveraging CRM Databases

World-Class Team Building

Key Talent Development

Market Value Pricing

Channel/Business Development

Ecommerce Platform Expansion

Agency Management Leadership


ISD STRATEGIC CONSULTING Cleveland/Akron, OH 2010 - Present Headquartered in Cleveland, Ohio, our team leverages industry expertise to develop winning go-to market strategies. Principle & Owner

Actively partnering & collaborating with global & domestic venture capital organizations to strategically evaluate new market opportunities in B2B, B2C & CPG industries.

Industry focus: healthcare, medical device, sterilization, building materials, & consumer products JUMPSTART Cleveland, OH 2018 - Present

JumpStart unlocks the full potential of diverse entrepreneurs to drive profitable long-term business growth in NE Ohio. Mentor

Actively partnering & collaborating with entrepreneurs to develop go-to market strategies, market-based value pricing, branding, best-in-class new product launch processes & targeted marketing campaigns to drive new business growth. TARKETT® Solon, OH 2016 - 2017

Headquartered in France, Tarkett is a global flooring manufacturer with 9K employees & annual revenue exceeding 3B Euro. Director of Product Management & Marketing: Healthcare & Education Segments Managed $365M P&L. Reported to Chief Marketing Officer & managed team of 5 direct reports.

2016, Led North American division with 12% revenue growth, despite industry CAGR of only 1.6%.

Created new go-to market strategy for Johnsonite Color program. Launched new strategy & value proposition to capitalize on incremental $10M annual revenue opportunity.

Developed new product launch excellence program through redefined stage gate process. Met all launch targets!

Strategically restructured broken sample process into a world-class experience; prevented out-of-stock situations while delivering 97% on-time-in-full delivery to customers.

Restructured department to better align & maximize individual talents with business growth goals.

Successfully increased the team’s bench strength by recruiting & hired 6 exceptional individuals to Tarkett. CHAD BITTNER Pg. 2

DEALER TIRE® Cleveland, OH 2014 - 2016

$2B wholesaler, partnered with major automotive & tire OEMs to supply, promote & grow dealership service center revenue

& profitability.

Director of Marketing

Managed team of 12 comprised of: brand managers, marketing operations & research and analytics professionals. Reported to Chief Marketing Officer, Partner.

Led team to 16% incremental unit growth vs. 2014 while managing a $17M promotional budget.

Optimized promotional mix for each OEM partner. Established standard promotion KPI measurement methodology, evaluation & reporting structure. Instituted annual planning for each OEM partner to drive strategic growth initiatives.

Refreshed stagnant loyalty program. Retained key accounts, increased customer utilization & enhanced user experience.

Created first “Frontline Leadership Council”; a collection of thought leaders focused on improving total DT performance. STERIS® CORPORATION Mentor, OH 2008 - 2014

Global $3B organization focused on providing innovative peri-operative & sterilization solutions to enhance patient safety, maximize staff productivity & deliver healthcare excellence. Global Senior Product Manager, Steam Sterilization & Ultrasonic Cleaning Businesses (2012 - 2014) Managed $105M global P&L. Reported to Senior Vice President/General Manager IPT. Managed 2 professionals.

Won 2014 Marketing “Making a Difference” Award for Ultrasonic and Washer launch & growth initiatives.

Reversed negative two-year Steam business revenue decline; grew revenue +2% in 2013.

Grew Ultrasonic segment revenue 29% & increased gross margin profitability in 2012.

Redirected Steam segment to focus on global growth opportunities through new prioritized innovation pipeline strategy. Global Senior Product Manager, Surgical Lighting, Medical Monitor & EMS Businesses (2010 - 2012) Managed $100M global P&L. Reported to Senior Vice President/General Manager of Surgical. Managed 3 professionals.

Grew global ceiling systems revenue +$100M (new historic high), while also improving profitability in 2011.

Developed new brand & product line, Harmony Insight visualization systems. Added $2M in revenue in 1st 6 months.

Structured third party agreement to close portfolio gap and created +$500K in reoccurring annual EBITA.

Managed multiple international third party suppliers. Global Product Manager, Equipment Management Systems (2008 - 2009)

Optimized & grew global revenue to $21M (new historic high). Delivered positive contribution margin for first time!

Re-launched underperforming international EMS product line; 1st year revenue increased from $0.15M to $2.3M.

Created new incremental annual revenue stream of $600K, at 60% gross margin.

Applied LEAN manufacturing, process, & design theories to reduce product costs by $600K annually. NESTLE® USA Solon, OH 2005 - 2008

150+ year-old Swiss health, wellness & nutrition company with annual revenue of 90B CHF & sales across 83 countries. Stouffer’s® Associate Brand Manager, Single Serve Segment (2006 - 2008)

Managed $40M annual marketing budget for $1.5 billion brand. Maximized target reach, efficacy, and ROI. (All Media)

Launched first online CRM loyalty program, Stouffer’s® Dinner Club. Exceeded new member goal; +143% vs. target.

Redesigned Increased website traffic +486% & increased consumer opt-ins +30% through enhanced UX.

Reversed declining business categories with focus on enhancing customer value perception & retaining shelf space. Gained +$10M in revenue in the first six months after repositioning. (Wal-Mart, Kroger, Publix, etc.) Stouffer’s® Associate Brand Manager, French Bread Pizza Segment (2005 - 2006) SHERWIN-WILLIAMS COMPANY Cleveland, OH 1999 - 2005 Global industry leading coating & applicator manufacturer with annual revenue exceeding $15B. Marketing Associate, Stores Group - Architectural Marketing (2002 - 2005) Marketing Services Associate, Consumer Brands Group (2000 - 2002) Assistant Market Manager, Stores Group (1999 - 2000) CHAD BITTNER Pg. 3


MBA, Marketing: John Carroll University, Boler School of Business, University Heights, OH BSBA, Marketing: Xavier University, Williams College of Business, Cincinnati, OH EXECUTIVE EDUCATION CERTIFICATIONS:

Case Western Reserve University, Weatherhead School of Management, Cleveland, OH 1. Financial Decision Making Certification

2. Emotionally Intelligent Leader Certification

3. Designing Solutions for Innovation & Strategy Certification AWARDED LEADERSHIP PERFORMANCE

STERIS Corporation, 2014 Marketing Making a Difference Award: Washing Segment Performance Sherwin-Williams, 2004 Corporate Marketing Award: DeckScapes Introduction, Merchandising, & Launch Execution PUBLICIZED THOUGHT LEADERHIP ARTICLES

Available Upon Request


Available Upon Request

Contact this candidate