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Project manager,Digital,Product Manager,Agile,Project planning

Toronto, Ontario, Canada
November 04, 2018

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Anoop Sivasankaran M: +1-437-***-**** 17 Sharon Lee Drive, Toronto L6C 2K2, Canada


Meticulous agile certified Digital Product expert who undertakes complex assignments, meets tight deadlines and delivers superior performance. Collaborates with C-Levels by knowledge sharing industry best practices through strong market research, business process simplifications and competitive benchmarking. Applies strategic planning and data driven analytical recommendations in coming up with actionable ideas to create innovative product features and tweaks to maintain market leadership position.

Core Competencies Include:

Digital Product Management Product Development Project Management

Product Life Cycle Management Product Marketing Partner Management Customer Experience

Business Case Building Product Strategy Market Research Data Analytics Agile


Zain Group, Kuwait October 2014 to October 2018 Current

Digital Services Provider & Telecom Operator 8 Countries - Market leader in 5 $4.3b Revenues 7000+ Employees

Currently Manage - 2 Research Agencies 1 Tier One Management Consultancy 6 Regional Teams 2 Technology Delivery Partners

Consultant – Digital Product and Customer Value Management

Supporting key customer centric Innovative Digital Project decisions involving Product Roadmap, Design, Pricing and Customer Experience across eight Zain countries. Initiating new digital products as well as recommending critical product tweaks to transform Zain into a fully customer centric digital company. Collaborate with regional digital product managers, technology development teams and top management consultants in coming up with innovative product concepts, scope and budgeting of existing as well as new projects. Directly involved in initiating unique and innovative business requirement concepts for various mobile and internet related technical RFPs to assist digital transformational projects.

Current Projects:

Drone/UAV Platform Integration for Kuwait Airport Authority Innovative project by Zain Drone team to support the implementation of a Digital Unmanned Traffic Management (UTM) system to track drone operations, licensing and regulation in Kuwait

Responsible for working with the Program Manager and subject matter experts to support the digital interfaces linked to UTM Product Scoping, Requirement finalization, Pricing and Budgeting

Digital API Exposure system with Google’s Apigee Platform Building Zain’s API layer for app developers and integrators with google

Subject matter expert in the project implementation phase for defining and monitoring the UX, mobile billing, authentication, payment work flows and business model definitions to facilitate the project

Customer Value Management System Automated analytical Value Management system to manage various marketing offers based on customer’s tenure, status and spend

Subject matter expert in the project development phase to oversee the integration of digital channels like mobile application, websites, kiosks, SMS as well as assist in the analytic logic definitions for these channels


Product Design Tweak. Converted a customer problem into opportunity by improving value proposition of the International Money transfer product. Repositioning it with a multi-vendor customer friendly UX design, advanced & automated interactive gateway resulting in over 300% yearly revenue growth

Unified Pricing System Saving Money. Functional manager in working with the leading management consultant Mckinsey & Company in setting up of a user friendly and analytical Customer Loyalty & Pricing System for 5 Zain operating countries

Digital Partner Integration. Subject matter expert to design & integrate Zain operating countries with DoCoMo Digital in exposing various Zain systems to DoCoMo Digital application layer

Cost Saving Digital Technology Working Model. Product Manager to set-up an outsourced working model for the Zain Bahrain Digital Services team (APR 2018) – RFP Value $3m, RFQ & RFP writing, Vendor selection, Specification finalization, Negotiation and supporting the business contractual T&C

Knowledge Transfer. Initiated and conducted Product & Pricing workshop for the Consumer and Enterprise Marketing team from five Zain countries. Currently, mentoring them with the product and pricing best practices as well as competitive intelligence & market research analytics

Subject Matter Expert Recognition. Was part of Zain’s core Digital and Product Best practices team supporting Omantel’s team after their ($1.3B, Nov,2017) investment to Zain

Ooredoo, Kuwait June 2006 - September 2014 Previous

Digital Services Provider & Telecom Operator 12 Countries $8.8b Revenues 17,000+ Employees

Managed - 3 Product Specialists 1 Branding & UX Design Consultantcy 1 Out-Sourced (In-house) Technology Partner

Revenue Line – $80m

Digital Product Manager < Product Specialist Product Development

Directly responsible for the Life Cycle Management of products related to Digital Services and online channels with revenue over $80 million. Handled complex online projects involving Digital Product Conceptualization, Product testing, Revenue Analysis, Reporting and Partner Settlement. Responsible to ensure the new digital initiatives and its scope is well defined to meet the management deadlines, budget as well as the strategic digital product roadmap. Ensuring smooth functioning of web, mobile, selfcare applications, kiosks, e-pos machines and payment gateways. Using agile approach in collaborating with the UX design, branding agency, technology delivery team and the business product owners in making sure multiple digital initiatives are executed as per the strategic roadmap in a timely manner.

Projects Managed:

Ooredoo Digital Application - Product Manager in the end to end development of an Integrated Interactive Self-care Mobile Application with over 150k downloads and processing over one million transactions

Product Manager in writing requirements for Ooredoo’s Managed Service Delivery Platform (Ericsson) to enable API based service exposure which presently generates 48% of the entertainment and digital services revenue

Customer Loyalty Rewards Platform Integration Project – Subject Matter Expert for the Loyalty Platform (120,000 active users) with various internal and external channel integrations. Received accolades from my director for the unique digital single sign-on user experience for this project.

Launched the refreshed Credit Card Payment gateway with new design features like fallback mechanisms, multiple denominations & error proofed ingestion logic resulting in reduced payment rejections and increased revenue collection

Project Managed Website Swap ( to and Increased customer visits by over 92%. Also, rolled out the online Remedy trouble ticketing and payment gateway integrations .

NCR Kiosk Upgrade and Deployment – Product Manager for the Project in 2 phases to transform (software, hardware & branding) over 75 kiosks across the country into self-service stations which in turn lowered the pressure in our branches and increased revenue collection. I was appreciated for the project as well as record revenue collection and transactions.

Directly involved in analyzing business feasibility to implement new digital promotions and its service logic, UX design and collaborate with technology partners and application developers for its execution.

Analyzing and validating user acceptance test documents prepared by my team as well as taking part in the UATs during test phase during new technology implementation to ensure the digital services meet the business requirement.

Manpower, career planning and making sure digital services team is fully motivated to perform.

Airtel, India 2001 – 2006

Digital Service Provider & Telecom Operator 18 Countries $14b Revenues 24,000+ Employees

Service Assurance Manager < Provisioning Head < Risk specialist

Ensured Airtel customers get the Best Service Quality Experience across the region by putting in place a rigorous internal & external service audit and quality assurance parameters directly reporting to the CEO

Put in place a rigorous quality and TNPS linked fully automated Call Centre quality tracking and escalation process

Ensured every customer request gets properly executed on Airtel systems as per the set SLAs and won awards for implementing six sigma certifications for this process (6 Sigma Black Belt Trained-Yellow Belt Certified)

Responsible for keeping all project documentation, User Requirements Specifications (URS), Rate Plan requests, Functional and Design Specifications, Functional Documentation, User Acceptance Test documentation up to date

Proactively communicating and working with Airtel users and IBM technology team to create system and software solutions based on new user requirements specifications

Organizing UATs, Trainings, project meetings with related stakeholders and informing all stakeholders of project progress on regular basis


Post Graduate Diploma in Business Administration

AgilePM Practitioner - DSDM 2016

Symbiosis University India 2005

PMI ACPM - George Washington University 2009

Bachelor of Business Administration

Business Model & Value Propositions

Pondicherry University India 2002

Strategyzer 2015

Tool knowledge - Advanced Excel & MS Access, Power BI & Micro Strategy, Openware & Google GIS tools

Project Management Tools – MS Visio, MS Projects, MS Office Suits

Excellent understanding of design principles for mobile application, kiosks, payment and online technologies to develop product concepts and features

Building automated Trading Robots by writing expert advisor codes & indicators to track movement of Forex, Commodity and Stocks as a hobby in financial markets (Tradingview id- an00ps)


James Gray

Director - Amazon Appstore UK

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