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Supply Chain Manager

Cairo, Cairo Governorate, Egypt
November 03, 2018

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Sherif El Tobgy

Building ** Compound Park View *st District New Cairo Egypt Cell +2-010*-******* – Mail:

Executive Summary

Experienced Supply Chain Professional with strong leadership and relationship building skills, more than 15 years’ experience in several business fields from sales development and trade marketing to the entire supply chain with a proven record in achieving high results in terms of volume growth, operating income and economic profit.

Core Qualifications

Strategic Planning

New Business Development

Supply Chain Management

Analytical Skills

Inventory Management

Change Management

Cross Functional Team Management

Problem Solving


Europe and Africa Material Management Manager Pkg (The Coca-Cola Export Corporation – Atlantic Industries) Oct 2015 – Jan 2018.

Planning 500 materials with more than 8000 purchase order and $100 million total spend annually to meet production plans in 5 different plants in Europe and Africa.

Procurement of all packaging materials for 5 sites and develop procurement policies / contracts / bids.

Develop new and alternative suppliers and responsible for all on-boarding activities to achieve cost optimization and assure business continuity.

Successfully meeting the plants KPI’s in terms of Supplier performance management and driving 10% annual improvement.

Develop and control inventory policies for more than 700 SKU’s to drive efficiency and flexibility in meeting customer demand and optimize inventory levels.

Re organization of the plant MRB process to mitigate stocks worth of $1million through a new structure with defined responsibilities and accountabilities and assure proper execution, the new process and routines achieved $759K cost avoidance through several mitigation actions (Stock transfer, Shelf life extension, re-work, re-pack)

Assure OE tools are properly used to develop the needed corrective / preventive actions for incidents resolution leading to 35% reduction in ingredients shortage in Africa Plants.

Acting as the Plant’s lead in the issue of introducing new regulation to the Egyptian ports in terms of lead time impact assessment, negotiation of new terms, Analytics development, business continuity, review stocks requirements in terms of coverage and safety stock while considering capacity constraints leading to clearance lead time reduction by 65%.

Regular review and approve Business Continuity document with regard to ingredient stock holdings, location of holding, rotation of stock to avoid W/O’s.

Actively support the team to develop ambitious objectives / development / career plans in line with the company business plan needs and requirements and then follow up execution through regular one to one meetings / communication centers.

Acting as the go to manager for planning and logistics team in Cairo Plant in all day to day business activities.

Working closely with the HR on people Engagement survey results and develop action plans to address gaps.

Europe and Africa Supply Performance Manager (The Coca-Cola Export Corporation – Atlantic Industries) June 2014 – Sept 2015

Develop Inventory policies and monitor compliance for the 5 sites in 4 different geographic locations in anticipation to capacity constraints, Demand trends, Capital Projects with a total value of $500M.

Leading the local Material Planning Team in Cairo in procurement of 260 Raw Material from 91 foreign suppliers to meet the set production plans.

Develop and assess E2E value creation initiatives and Supply Chain impact analysis achieving $13 Million savings in 3 years

Develop the required Metrics and data reporting of the Supply Management KPI’s to highlight performance trends, identify gaps and develop improvement opportunities.

Lead the Supplier Relationship Management across 5 geographies to assure high quality of Supply.

Lead the On-Boarding of low cost economy suppliers to drive value creation.

Drive Optimization opportunities in Ingredients and Packaging and assure replication across the 5 sites to enhance and standardize the best practices.

Manage Enterprise Risk Management Program and develop the needed unique ingredients sourcing strategy policies and controls.

Lead OE implementation within the Supply Management team to enhance supply chain activities, reduce cost and increase customer satisfaction

Egypt Planning Manager (The Coca-Cola Export Corporation – Atlantic Industries)

June 2012 – May 2014

Lead the Operational Planning function and Inventory Control team to achieve the Planning Business objectives assuring continuity of supply to 43 countries and 61 Customers.

Develop the Business Planning, Supply planning Process& Strategic/Capacity Planning ensuring it is communicated and adhered to by the plant.

Approve the developed production and material plans to assure finished product & material availability to meet customer demand

Responsible for the development of an inventory policy that meets the needs of the business and ensures flexibility, and develop / standardize a follow up methodology to control the inventory level according to the established polices.

Management of the inventory including Material Review Board and age of stock, material at risk to mitigate write off exposure

Authorize the planning parameters in SAP through the effective utilization of systems and resources.

Manage team resources in order to ensure associates’ development, facilitate team learning and communication (internally and with other teams), and ensure compliance to Company and local regulations.


$ 836 K reduction in the total inventory value Vs.prior year with a positive impact on the working capital.

$ 400K Cost avoidance to the System through proper MRB routines this action drives financial value in addition to the positive environmental impact.

WOS reduction 17% vs. BP in ROH& Pack and 6% in Finished Product.

Enhance the additional/Un-forecasted orders response time by 50%.


3 Business Units in 43 Countries and 61 customers.

Managing 2.8 million units of concentrate production volume

856 SKU’s (Ingredients + Packaging + Products)

Annual materials purchase: $48 Million / 11 Different Production Resources.

Manage On hand inventory of Raw Materials & Finished Products of: $20 million

New Products Development Manager (The Coca-Cola Export Corporation – Atlantic Industries)

May 2008 – May 2012

Develop and build value based relationships with individuals within Business Units, R&D, and Concentrate plants to facilitate the product commercialization process.

Prepare Business Plan, Budget and develop objectives that support the company profitable growth and long term vision.

Streamline work and shorten lead time enabled the function from meeting 100% on time launches countries with an average of 40% lead time reduction to achieve speed to market initiative.

Plan and Execute cost reduction and value optimization projects for more than $1 million

Coordinate and manage a major supply shift project for 11 new countries achieving a value creation of $1.8 million with no exposure at the Primary Supply Point.

Participate with R&D and the Business unit in the development stage of two main strategic launches in Egypt which are Schweppes Gold in 2010 and Cappy Juice in 2011 and then leading the execution in the supply chain to meet the required launch date by the business unit in the market.

Purchasing Specialist (The Coca-Cola Export Corporation – Atlantic Industries)

Aug 2005 – Apr 2008

Managing the MRP (SAP system) for 181 ingredients & scheduling deliveries according to production needs.

Preparing & issuing purchase orders through SAP system for ingredients from 91 international suppliers & confirming the compatibility of the purchased goods, for the set production plan.

Participating in managing supply projects.

Reviewing purchased quantities, and monitoring the deliveries to ensure attaining the materials in the planned time.

Assisting in implementing and developing the supplier assessment program, through the following parameters: Service & Quality.

Conduct quarterly meetings with major suppliers to discuss supply performance and develop action plans to enhance performance.

Participate in the implementation of all integrated management systems (TCCQS, ISO 9001, 14000, 18001, SCE, HASAP).

Create and standardize the standard cost process through a) Gathering ingredients future prices from global procurement, b) Using transportation historical data to get as much accurate assumptions as possible for expected freight rates, c) Consolidate all the previous in one file with adding misc. expenses to get the ingredient expected standard cost and then submit and review with the finance.

Channels Development Coordinator (The Coca-Cola Export Corporation – Atlantic Industries)

Jan 2003 – Jul 2005

Responsible for Wholesale activation program in Cairo &Alexandria participating in 2004 volume growth +57% vs. prior in targeted packages.

Responsible for retail channel activation program achieving 15% availability increase in 2004 vs. prior.

Recruiting &Managing 100 reps through a third party for the trade activation programs.

Generating weekly &monthly analysis for the sales force of the company’s sites in Cairo &Alexandria to highlight customer needs, trade gaps &opportunities.

Controlling a budget of L.E 3 mm for the program (salaries, prizes &ads.)

Identifying and classifying 1700 wholesaler in Cairo &Alex. for wholesale penetration project.

Recruiting &Managing a key accounts merchandising team to implement the Picture of success in the trade to enhance the company’s image &volume.

Jan.2000 to Dec 2003, Atlantic industries The Coca Cola Company

Various roles in Finance.


A) Business Certificates

Certified Supply Chain Professional (CSCP)

APICS, sponsored by Just Supply Chain, Cairo Egypt 2014

Project Management Professional (PMP)

Project Management Institute (PMI) USA, Sponsored by the American Chamber of Commerce, Cairo Egypt 2009

Advanced Supply Chain Courses

Accenture Supply Chain Academy USA, Sponsored by the Coca Cola University, Cairo Egypt 2010

B) Academic Certificates

Bachelor of Commerce Major Accounting

Faculty of Commerce

Ain Shams University, 2002

C) Courses and Trainings

Leadership Excellence Accelerating Performance

Sponsored by the Coca Cola Company Ireland

High Performance Leadership

By 360 Solutions

Leading Global Virtual Teams

By Global Integration - The Coca Cola Company Turkey

Tools for Cross-Cultural Success

By Global Integration – The Coca Cola Company Turkey


Computer (Proficient working knowledge of)

MS office / SAP / Oracle


Arabic – Native

English – Fluent

French – Fair

Personal Accomplishments and Awards

2010 R&D Senior Vice President Innovation Award for the Successful launch of Schweppes Malt beverages in Egypt Market.

Best Cross-functional Team Lead in exceeding results year 2016 at Cairo Concentrate Plant (Coca-Cola Company).


Birth Info.: June 19th, 1979, Cairo, Egypt

Nationality: Egyptian

Marital Status: Married with 2 kids

Military Status: Exempted

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