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Digital Content Coordinator

March 2017 - September 2018

Management of all aspects of Digital Content planning, forecasting and reporting of Marketing CRM programs, including Direct Mail, Email, Gifts and Donations, New Donor Acquisition, Retention and Reactivation programs. Responsible for delivering reporting and insights for Marketing activities on a regular cadence including weekly, monthly, and seasonally.

Developed email marketing workflows leading to 40% increase in new contacts acquisition YOY

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412-***-****

ac7ksx@r.postjobfree.com

Pittsburgh, PA 15203

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Josh Hensler

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rketing Coordinator

October 2008 - April 2011

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Digital Marketing Manager

December 2014 - July 2016

Responsible for managing the design and implementation of analytics and KPI’s related to interactive efforts. Development and implementation of standardized reporting, analytical and financial support for key planning and sales growth initiatives. Accountable for actionable analytics and solutions optimizing web effectiveness and ROI.

Responsible for the management of extracting, organizing, and analyzing sales company data to provide management and other cross-functional team members with strategic analysis to help drive business initiatives.

Oversee implementation of tagging and customization of Google Analytics.

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Social Media Manager & Sr. Copywriter

July 2011 - April 2014

Collaborate with the product and marketing teams to develop marketing and communications plans that leverage social media space.

Manage and expand brand awareness across owned, paid, and earned social channels while specializing in Google AdWords, Facebook Ads and Twitter Ad platforms.

Create and execute the social media communications and customer service strategy and ensure consistency of message and increase NPS score

Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives. Provide customer support and crisis management.

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Josh Hensler

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ac7ksx@r.postjobfree.com

Pittsburgh, PA 15203

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Bachelor of Arts in English & Public

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August 2002 - May 2007

Heather Sage: 412-***-****

Director of Community Projects

ac7ksx@r.postjobfree.com

Lindsey Williams: 888-***-****

Head of Marketing - Direct Energy Solar

ac7ksx@r.postjobfree.com

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Photography

Mountain Biking

Personal Blogging

Volunteering

Traveling

Swimming

Pro bono marketing

and website

optimization for small

businesses

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Google 360

Web Analytics &

Research

Adobe Suite

SEO

Hubspot

Salesforce

Microsoft Office

Content Marketing

Copywriting

Social Media

Remarketing

SQL

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. With an emphasis in data and online marketing optimization, I'm continually developing innovative campaigns that both challenge and inspire trends and analyzing the results, to determine opportunities and learning no matter the outcome. It’s what’s earned me the respect from my colleagues and peers, executive leadership teams, board of directors and what I find most inspiring about digital marketing, content and analytics. As a results-oriented strategic thinker with outstanding research and communication talents, I possess a range of knowledge and expertise that will allow me to contribute toward the success of any organization and company.

My expertise lies in successfully analyzing marketing campaigns, trends, customers, and competitors to identify optimal marketing plans, roll out top-performing initiatives, and drive market impact and sales performance. Additionally, my success collaborating with highly productive and energized teams positions me to make a significant contribution in any environment. My proven success in driving the achievement of marketing goals and objectives, along with my superior organization and leadership skills, will contribute immensely to the success of your company.

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