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Product Manager

Little Elm, TX
October 31, 2018

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Resume: 214-***-****

W. Hal Heffernan


I am a user-focused and market driven Product Manager with a passion for delivering high quality software seeking an opportunity to leverage my experience while continuing to be challenged. I drive results from coordination between business units, marketing, user experience and design and foster a team culture of continuous improvement. My background in business and real estate management, consulting, human capital management and related software represents a unique combination of disciplines I utilize to contribute to the success of my teams.


Successfully launched multiple Business Intelligence / Analytics SAAS offerings from inception using a variety of technologies

Drove development of products based on market research, user feedback and industry standards

Improved client satisfaction scores with culture of continuous product and process improvement

Successfully managed multiple large-scale enterprise software implementation within time and budget constraints

Fifteen years of experience working with enterprise OLTP and OLAP database systems Professional Experience


Senior Product Manager

Mar 2016 – May 2018

Portfolio Product Manager of Strategy and Roadmap for multiple product teams

Heavy alignment focus for Marketing, Client Services, Legal and Technical development teams using analysis and user input to inform decisions and drive successful execution of Products and Features

Successfully launched Analytics product to market and continued development to bring parity to competitor offerings

Drove continuous improvement culture to reduce incoming work orders by 20% and lower open escalations by 90%

Mentor and execute culture of product user positioning and industry best practices

Guide teams on path to agile continuous improvement practices RealPage, Inc

Senior Manager, Business Intelligence

Mar 2015 – Mar 2016

Product Manager and Implementation Manager for Business Intelligence Exchange product, as well as suite of legacy reporting products 214-***-****

Leverage user input, internal expertise, and analysis of industry trends to develop new reports and analytics for Business Intelligence product

Implemented continuous improvement cycle to reduce turnaround time on support, product and custom development initiatives

Mentor and execute learning culture among team members focusing on continuous improvement and product knowledge

Manage and resolve escalated support issues and work with support team to ensure SLA goals met or exceeded

Managed cross-functional team of fourteen onshore and offshore members

Business and technical subject matter expert for Business Intelligence product team Manager, Business Intelligence

Jan 2012 – Mar 2015

Product Manager / Product Owner for RealPage suite of consolidated reporting products and services including Central Reporting, Universal Data Store and Business Intelligences suite

Implemented multiple initiatives to drive product support backlog and client support scores from worst to best in company

Drove Agile improvement and development best practices to reduce custom development project cycle time by 50%

Designed and wrote specifications for initial set of dashboards and reports for RealPage Business Intelligence product based on user and industry research

Hired and directly managed cross functional team responsible for custom development projects

Client and sales team liaison for RealPage suite of reporting products Senior Consultant, Professional Services

Sep 2009 – Jan 2012

Provided project management and coordination for client engagements

Cultivate new clients and generate new business with current clients

Managed projects to ensure timely delivery and satisfy billable milestones while adhering to project specifications and budgets

Draft technical specifications and detailed project plans to meet client needs and secure new business

Provided quick response to client concerns and achieved milestones throughout the project to achieve a high level of client satisfaction

Used available technologies to promote effective communication with clients

Resolve technical software issues as requested and respond to escalated issues from junior project managers

Serve as a technical resource to other corporate teams involved in business development efforts 214-***-****

EverGreen Solutions

Senior Project Manager

Jan 2004 – Sep 2009

Successfully converted or implemented over 50 clients onto new Property Management Software, primarily Yardi

Maintained client relationships, with ongoing client business billing in excess of $500K annually

Led and managed project teams for large client implementations including single-month conversions for clients managing 10,000+ units

Managed a team of two project consultants, three support agents, and two developers

Acted as sole specialist for RealPage consulting projects

Conducted regular business process reviews and implemented recommended practices across clients

Assisted clients with custom development projects

Acted as subject matter expert for all affordable program related clients and clients utilizing specialized product features including segmented accounting, analytics reporting and third party data integration

Regularly achieved monthly Top Performer awards based on billable performance, utilization rate, and client satisfaction

Lincoln Property Company

Compliance Specialist / Business Manager

Sep 1999 – Dec 2004

Oversight of Program Compliance for Affordable and Low-Income Properties across U.S.

Implemented compliance department and file audit initiatives ahead of one hundred percent file audits becoming a standard industry practice

Audited, tested and initiated compliance software use across affordable properties

Complete and monitor progress of applications for Tax Credit allocations in the State of Texas

Manage and maintain multi-family apartment communities in all aspects

Consistently exceeded budgeted fiscal and operational performance as Business Manger

Consistently excelled in Leasing and Customer relations metrics

Awarded Lincoln Gold Medallion Award for Excellence

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