IGOR PETROV
*****.******@*****.***, Skype: garrisport
LinkedIn: linkedin.com/in/igor-petrov-26b2821
Green card holder
SUMMARY OF QUALIFICATION
Driven and results-oriented sales and marketing professional with a 20+ year proven track record of increasing responsibility for delivering sales and profitability growth to major companies in consumer products, including food and non-food household products
PROFESSIONAL EXPERIENCE
02.2018 - present Biosphere Corporation, General Manager Household Products
A leader in Ukraine, Russia and other CIS countries, Biosphere produces a wide range of branded household and personal care products, as well as b2b and private label products, in 4 production plants
Increased overall turnover to $147MM from $118MM
Designed and implemented long term business development strategy
Overall responsibility for worldwide industrial, marketing and commercial activities
12.2017 - present Ukrproduct Group (AIM - London Stock Exchange), Non-Executive Board Member
Ukrproduct is one of the largest producers of high-quality dairy products for the domestic Ukraine and export markets
This is an "invitation only" position. One of 5 board members, selected for their independence and market expertise, meeting quarterly to monitor operational performance, advise Company management, and insure required oversight for stockholders
01.2015 - 11.2017 "IDEA TO LIFE" Consulting Company, Managing Partner
"Idea to Life" provides comprehensive consulting services for marketing and distribution strategy development, market entry strategy planning, greenfield and business acquisition strategies, internal audit and other services for the Russian/Ukrainian markets. Full range of completed projects at: www.idea-to-life.com
Sample Projects
Danone Waters (Russia)
Created long term strategy for client's entry to the Russian market
Analyzed and presented green field/acquisitions opportunities
Created and implemented process identifying 8 potential local Russian acquisition candidates, guided negotiations with best options and final selection process
Danone Biscuit (Ukraine)
Made market analysis of potential local producers/candidates for acquisiton
Negotiated local contract
Provided initial due diligence reports
11.2013 - 12.2014 Agronom-sad LLC (Quantum Capital Fund), General Director
Agronom-sad is a leading player in fruit production, using high-density orchard technology
Within 8 months, achieved operating profitability and secured $5MM loan from Sberbank
Created and implemented a long-term strategic plan, with vertical integration from field production to servicing retail outlets
Designed new organization structure with new management staff and headcount of up to 1200
Managed all legal reporting and asset management processes
06.2005 - 09.2013 FMCG, General Director
FMGC combined a number of companies in the food and beverage businesses in Ukraine and Russia
Grew overall sales to $14MM from $0 in 2006 and launched 7 new branded products
Created new "neighborhood shop" format for outlets up to 1200 sq.m, concept sold to FOZZY group in 2009S
11/1999 - 05/2005 BUNGE Limited, USA
BUNGE is a diversified agri-business with turnover of $45,8BL
11/2004 - 05/2005 Business Development Manager, Geneva, Switzerland (Reported to Bunge Europe Food Business Director). Area of responsability: $500MM+
Overall responsibility for business development in 8 countries, including Germany, Poland, Hungary, Bulgaria and CIS countries
Developed regional business plans, managed green-field projects and acquisitions, and led country-specific management teams implementing business development strategies
07/2002 - 10/2004 Bunge CIS and Oleina S.A. Rep Office, Russia and CIS, General Director
Reported to Eastern Europe General Manager. Management of 1800+ staff
Increased sales of bottled oil business to $130MM in 2004 from $81MM in 2002
Increased operating profit 42%+ in 2004 vs 2002
Developed new 5 year strategy, coordinated industrial, marketing and sales for CIS
Implemented company-wide reorganization, created and launched new commercial structure
Led the acquisition of EFKO and managed green-field project in Voronej area
04.2002 – 06.2002 Deputy General Director Bottled Oil Business
Overall responsibility for bottled oil business in Ukraine, developed long-term market strategy
Increased sales in Ukraine to $38MM in 2002 from $17.5MM in 1999
Led TM Oleina team to market share leader in the sun oil segment
Developed, implemented and controlled annual budget
09.2001 – 03.2002 Commercial Director Consumer Products, CIS
Coordinated industrial, marketing and sales in Ukraine
Managed the sales team
Managed product export process to CIS and European countries
08.2000 – 09.2001 Commercial Director Consumer Products
Managed team of 210 sales, logistics and financial administration staff
Overall responsibility for marketing and commercial functions
11.1999 – 07.2000 Sales Director
Managed Bunge Ukrainian Sales team of 160
Organized new sales "machine" for Ukraine
Analyzed sales results and developed and implemented new business development strategies
Designed and implemented new commercial contract terms
05.1994 – 11.1999 MARS INC. McLean, Virginia, USA
10.1998 – 11.1999 Regional Sales Manager, Central Ukraine
Analyzed sales results and implemented new business development strategies
Organized sales team and recruited and managed new staff
05/1994 - 10/1998
Regional Sales Manager, Western Ukraine
Area Sales Manager, Kharkov
Regional Sales Training Manager, Ukraine-Russia
Sales Representative, Kiev
11.1993 - 05.1994 Wrigley, Kiev Ukraine
Sales Agent
EDUCATION
1995 -1998 Kiev International University of Finance
Finance and Credit, Economics
1989 - 1995 Kiev Polytechnic Institute
Engineering, Electro-mechanics, Aircraft Devices and Systems
TRAINING COURSES
Sales, Negotiation, Recruitment strategies, Business Management, Time Management, Presentation Skills, Corporate Finance
Management courses in INSEAD (Finance) and IESE (Marketing)
LANGUAGES
Fluent in English, Native speaker of Russian and Ukrainian
HOBBIES
Classic and beach volleyball, Chess, Aviation, Kite Surfing