Sales Director

IGOR PETROV

*****.******@*****.***, Skype: garrisport

LinkedIn: linkedin.com/in/igor-petrov-26b2821

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SUMMARY OF QUALIFICATION

Driven and results-oriented sales and marketing professional with a 20+ year proven track record of increasing responsibility for delivering sales and profitability growth to major companies in consumer products, including food and non-food household products

PROFESSIONAL EXPERIENCE

02.2018 - present Biosphere Corporation, General Manager Household Products

A leader in Ukraine, Russia and other CIS countries, Biosphere produces a wide range of branded household and personal care products, as well as b2b and private label products, in 4 production plants

Increased overall turnover to $147MM from $118MM

Designed and implemented long term business development strategy

Overall responsibility for worldwide industrial, marketing and commercial activities

12.2017 - present Ukrproduct Group (AIM - London Stock Exchange), Non-Executive Board Member

Ukrproduct is one of the largest producers of high-quality dairy products for the domestic Ukraine and export markets

This is an "invitation only" position. One of 5 board members, selected for their independence and market expertise, meeting quarterly to monitor operational performance, advise Company management, and insure required oversight for stockholders

01.2015 - 11.2017 "IDEA TO LIFE" Consulting Company, Managing Partner

"Idea to Life" provides comprehensive consulting services for marketing and distribution strategy development, market entry strategy planning, greenfield and business acquisition strategies, internal audit and other services for the Russian/Ukrainian markets. Full range of completed projects at: www.idea-to-life.com

Sample Projects

Danone Waters (Russia)

Created long term strategy for client's entry to the Russian market

Analyzed and presented green field/acquisitions opportunities

Created and implemented process identifying 8 potential local Russian acquisition candidates, guided negotiations with best options and final selection process

Danone Biscuit (Ukraine)

Made market analysis of potential local producers/candidates for acquisiton

Negotiated local contract

Provided initial due diligence reports

11.2013 - 12.2014 Agronom-sad LLC (Quantum Capital Fund), General Director

Agronom-sad is a leading player in fruit production, using high-density orchard technology

Within 8 months, achieved operating profitability and secured $5MM loan from Sberbank

Created and implemented a long-term strategic plan, with vertical integration from field production to servicing retail outlets

Designed new organization structure with new management staff and headcount of up to 1200

Managed all legal reporting and asset management processes

06.2005 - 09.2013 FMCG, General Director

FMGC combined a number of companies in the food and beverage businesses in Ukraine and Russia

Grew overall sales to $14MM from $0 in 2006 and launched 7 new branded products

Created new "neighborhood shop" format for outlets up to 1200 sq.m, concept sold to FOZZY group in 2009S

11/1999 - 05/2005 BUNGE Limited, USA

BUNGE is a diversified agri-business with turnover of $45,8BL

11/2004 - 05/2005 Business Development Manager, Geneva, Switzerland (Reported to Bunge Europe Food Business Director). Area of responsability: $500MM+

Overall responsibility for business development in 8 countries, including Germany, Poland, Hungary, Bulgaria and CIS countries

Developed regional business plans, managed green-field projects and acquisitions, and led country-specific management teams implementing business development strategies

07/2002 - 10/2004 Bunge CIS and Oleina S.A. Rep Office, Russia and CIS, General Director

Reported to Eastern Europe General Manager. Management of 1800+ staff

Increased sales of bottled oil business to $130MM in 2004 from $81MM in 2002

Increased operating profit 42%+ in 2004 vs 2002

Developed new 5 year strategy, coordinated industrial, marketing and sales for CIS

Implemented company-wide reorganization, created and launched new commercial structure

Led the acquisition of EFKO and managed green-field project in Voronej area

04.2002 – 06.2002 Deputy General Director Bottled Oil Business

Overall responsibility for bottled oil business in Ukraine, developed long-term market strategy

Increased sales in Ukraine to $38MM in 2002 from $17.5MM in 1999

Led TM Oleina team to market share leader in the sun oil segment

Developed, implemented and controlled annual budget

09.2001 – 03.2002 Commercial Director Consumer Products, CIS

Coordinated industrial, marketing and sales in Ukraine

Managed the sales team

Managed product export process to CIS and European countries

08.2000 – 09.2001 Commercial Director Consumer Products

Managed team of 210 sales, logistics and financial administration staff

Overall responsibility for marketing and commercial functions

11.1999 – 07.2000 Sales Director

Managed Bunge Ukrainian Sales team of 160

Organized new sales "machine" for Ukraine

Analyzed sales results and developed and implemented new business development strategies

Designed and implemented new commercial contract terms

05.1994 – 11.1999 MARS INC. McLean, Virginia, USA

10.1998 – 11.1999 Regional Sales Manager, Central Ukraine

Analyzed sales results and implemented new business development strategies

Organized sales team and recruited and managed new staff

05/1994 - 10/1998

Regional Sales Manager, Western Ukraine

Area Sales Manager, Kharkov

Regional Sales Training Manager, Ukraine-Russia

Sales Representative, Kiev

11.1993 - 05.1994 Wrigley, Kiev Ukraine

Sales Agent

EDUCATION

1995 -1998 Kiev International University of Finance

Finance and Credit, Economics

1989 - 1995 Kiev Polytechnic Institute

Engineering, Electro-mechanics, Aircraft Devices and Systems

TRAINING COURSES

Sales, Negotiation, Recruitment strategies, Business Management, Time Management, Presentation Skills, Corporate Finance

Management courses in INSEAD (Finance) and IESE (Marketing)

LANGUAGES

Fluent in English, Native speaker of Russian and Ukrainian

HOBBIES

Classic and beach volleyball, Chess, Aviation, Kite Surfing

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