JP MYLER C: 404-***-****
I am an organized and creative professional that
thrives on managing multiple projects. With my
many passions, I am able to combine business,
design, and ideation into a career that enables
organizations to connect with their consumers.
•The “Eye” for aesthetics
AREAS OF EXPERTISE
Savannah College of Art and Design (SCAD). Atlanta. GA. BFA in Fashion Marketing and Management- Magna Cum Laude 2010 Honorable Mention. “Beyond the Dot” freshman design competition for 2-D design 2012 Final project for “Private Label Development” used as a course example for SCAD 2016 Presidential Service Award for Tin Lizzy’s Corporate 2017-Present
Director of Brand Marketing
Southern Proper Hospitality Group
•Assisted in the development of three new restaurant concepts in the Atlanta area: Beni’s Cubano, Chido + Padre’s, and Street Taco.
•Responsible for research and development. •Art directed logo, font, and color packages for the Visual Identity System brand books.
•Responsible for website look and content. •Worked closely with interior designer to ensure a cohesive brand look through all mediums.
•Art directed and managed content in all menu designs and marketing collateral. •Developed brand architecture that included but not limited to: demographics, psychographics, brand story, brand promise, and mission statement. 2015-Present
Marketing Brand Manager
Southern Proper Hospitality Group/ Tin Lizzy’s Cantina
•Substantial career progression from bartender in 2009-design intern in 2014-Corporate member in 2015. •Created a brand Visual Identity System/Style guide in 2015 and refreshed the look in 2016. •Assisted in the development of the Standard Operations Guide and Construction book for design specifications. •Grew the brand two times the size while responsible for interior design and marketing.
•Managed social media platforms and grew the following by 400%. •Responsible for all creative marketing initiatives, programs, and events from copywriting, art directing, strategy, and execution of advertising. •Developed supplier relationships and responsible for product placement on beverage menu. •Built and elevated beverage menu program. •Refreshed website look and transitioned to mobile.
• Critical team member responsible for new restaurant opening interior design and decor, including sourcing.
•Launched an e-commerce merchandise store. •Initiated charity partner relationships and programs executions. ESSENTIAL SKILLS
Proficient in Microsoft and Adobe Creative Suites. Problem solving. Communication and Listening. Creativity. Ideation. Decision Making. Leadership. Self-Motivated. Works well in a team environment. Works well cross-functionally to acheive a broad array of projects.
*REFERENCES AND ADDITIONAL WORK EXPERIENCE AVAILABLE UPON REQUEST