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Manager Sales

Ho Chi Minh City, Vietnam
October 30, 2018

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DOB: Aug 08th, 1970.

Gender: Male.

Marital Status: Married.

Nationality: Local Vietnamese.

Languages: English.

Current Address: District 9, HCMC.

Cell phone: 093*******.




BA in Economics (Macro Economics).



Professional Chief Executive Officer (CEO).

Professional Chief People Officer (CPO).


Categories Management.


I had more than 20 years’ experience in sales, trade marketing, business development & operations. 15 years in FMCG (include 12 years in B2C and 5 years in B2B) and 5 years in retail industry in which mostly in setting up & operate distribution system.

I used to set up distribution system in Cái Lân Oils & Fats Industrial Co., Ltd successful: GT, MT, Horeca (B2C) and industrial end-user (B2B).

I used to set up and operate SOPs for Circle K chain store efficiency as US standard at the begining.

I used to manage sales team more than from 200 – 600 headcounts. His roles are not only sales but expenses and P&L also. He used to hold position Branch Manager since 2001 to Head of Operations, Head of Sales & Site Development, Head of Sales and Trade Marketing, and Country Sales Manager.

I used to hold position head of sales, head of operations division more than 350 headcounts with for channel: TT, MT, KA & International Market, Trade Marketing, and Sales Capability.

I used work thru 100% provinces & cities of Vietnam market for development channel: GT, MT, Hereca (B2C) and Industrial end-user (B2B)

I is willing to travel or relocate anywhere in Vietnam or oversea as well.

Building and motivation good Team.

Balance the budget and result.

Planning, organizing, leading, controlling business well.

Energetic, confident, resourceful, thinker.

Hard working and ready to face with new challenges.

Ambitions in Career Development in executive level. SUMMARY OF EXPERIENCE

10/2015 – Present DUONG NHI CO.,LTD

Sales Manager.

02/2015 – 10/2015 GOLDEN HOPE – NHA BE EDIBLE OIL, CO, LTD, SIME DERBY (MALAYSIA) Country Sales Manager.

05/2013 – 02/2015 TAI KY COMPANY (VN)

Head of Sales & Trade Marketing.

05/2008 – 04/2013 GR VIETNAM HOLDING LIMITED (HONG KONG) REP. OFFICE Head of Operations cum Site Development Head


B2B Manager Nationwide.

Sales & Trade Marketing Manager for South Market

Branch Manager.

10/1996 – 11/1999 MEGA PRODUCTS (THAILAND)

Sales Supervisor.


10/2015 – Present DUONG NHI CO.,LTD

Category: Food, FMCG.

Sales Manager


To Manage GT/

To develop Horeca team.

To operate Logistics/ To manage delivery team.

To assist CEO.

02/2015 – 10/2015 GOLDEN HOPE – NHA BE EDIBLE OIL, CO, LTD, SIME DERBY (MALAYSIA) Golden Hope Nha Be started operation in 1992 with the consumer brand “Victory”. Our company was the first in Vietnam to hold a refinery system with the capacity of 160 tonnes per day. In 2003, a new refinery plant was opened in Ho Chi Minh City increasing the production capacity to 300 tonnes per day. With the bigger refining capacity, Golden Hope Nha Be was set to make further inroads to penetrate the Indochinese market and strengthen its presence in Cambodia. We produce RBD Olein, RBD Soybean, Vegetables Cooking Oil, Shortening and tailor-made products for the snacks and confectionary industries. Marvela is one of the top three cooking oil brands in Vietnam with the main consumer products are Marvela and Ong Tao.

Country Sales Manager

Take Care B2C cum Trade Marketing.


General Trade channel: 63 provinces & cities.

Modern Trade channel: Hypermarket, Supermarket & convenience store.

Special Account: Horeca, Catering & Corporate.

To be responsible full P&L of B2C.

To build up M-plan for year 2015-2016.

05/2013 – 02/2015 TAI KY COMPANY (VN)

Công Ty Cổ Phần Bột Thực Phẩm Tài Ký tiền

thân là " Cơ Sở Bột Năng Tài Ký " với Logo "Sư

Tử Bay" được thành lập năm 1976. Trong suốt

chặng đường phát triển sản xuất và quá trình tự

khẳng định mình với thị trường trong và ngoài

nước, Công Ty Cổ Phần Bột Thực Phẩm Tài Ký chính thức thành lập ngày 10/12/2004.

Head of Sales cum Trade Marketing Head

General Trade channel: developed 63 provinces.

Modern Trade channel.

Key Account (Horeca & B2B).

Capability team (training & auditing).

International Market, Export: developed 13 nations in 2 years.

Sales Operations.

Trade Marketing.


To restructure distribution system from traditional to professional selling system.

To set up SDOs/ KPOs/ KPIs for new changing.

Build-up 5 years development plan for Sales Division.

Responsible for sales volume, P&L, control expenses/ costs for whole system.

Total headcount 350.

To be responsible not only sales but P&L of Sales Department.

B2B channel (oils & fats) customers:

Vietnamese noodle.

Snack foods.

Bakery foods.

Functionary & candy.

Sea foods processing.

QSRs (Quick Service Restaurant).

05/2008 – 04/2013 GR VIETNAM HOLDING LIMITED (HONG KONG) REP. OFFICE GR Vietnam International Ltd. operates as an investment holding company engages in the operation of Circle K brand convenience stores through contractual arrangements with the Vietnam representatives. The company is based in Ho Chi Minh City, Vietnam. GR Vietnam International Ltd. formerly operated as a subsidiary of GR Vietnam Holdings Limited. As of October 12, 2010, GR Vietnam International Ltd. operates as a subsidiary of Golden Resources Development International Ltd.

Head of Operations cum Site Development Head


I had been managing & responsible for operations for this channel from back-office to stores. He will develop & manage chain of convenience store up to 60 stores.

To manage chain store follow US standards.

To be responsible from sales, cash, staff development, training & P&L.

To be responsible for setting & operation central warehouse.

To implement trade promotions from marketing.

To control inventories as standard setting.

To set business development plan for new store (owned operations & franchise).

To do Mapping & Select site as plan.

To set & control budget of division.

To select & analysis P&L of Site before running contract.

To do maintenance & support store during operations.

To train staff on customer services, standard operation procedures, analysis skills, HR management & P&L analysis

12/1999 – 05/2008 CALOFIC (CAI LAN OIL & FATS INDUSTRIAL CO., LTD, SINGAPORE) Cai Lan Oils and Fats Industries Company (CALOFIC) is a joint venture between Vietnam Vegetable Oils Industry Corporation

(Vocarimex - under Ministry of Industry and Trade) and Wilmar Group, Singapore.

B2B Manager Nationwide.

Sales & Trade Marketing Manager for South Market . Branch Manager (HCMC).


To build up & manage sales & trade budget

To do P&L analysis for sales in the south market

To set strategy for development.

To control costing and developing distribution system.

To train staff on technique, costing, planning, sell & marketing, P&L analysis, HR management.

To recruit & train new staff.

To control expense for system in the south.

To manage whole system in the south: General trade, MT and Horeca.

B2B channel (oils & fats) customers: to increase market share from 15% to 30% within 3 years.

Install noodle.

Animal & aqua feed meal.

Snack foods.

Bakery foods.

Functionary & candy.

Condemned milk.

Canned foods.

Sea foods processing.

Coffee processing.

QSRs (Quick Service Restaurant).

Vegetable processing foods.

10/1996 – 11/1999 MEGA PRODUCTS (THAILAND)

Mega Products has developed essential oil based, environmentally safe porcelain cleaners and essential oil / fragrance aroma products. We are beginning are marketing campaign and are pushing distribution to consumers direct, wholesale distributors and retail.

Sales Supervisor


To manage 1/3 TP HCM market.

Manage 8 sales reps in HCMC market.


Expected Salary: Negotiable

Noticed period/Interview Availability: Negotiable

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