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Sales Manager

Toronto, ON, Canada
October 30, 2018

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Ahmad Rihawi Automation Manager Professional 416-***-**** Oakville, ON L6M 0N7

Over 15 years of success as an expert in the field of industrial and building automation with a strong track record of achievements in countries spanning EMEA (Europe, Middle East, and Africa). Industry leading project management professional with a demonstrated skill for designing, engineering, and directing complex industrial control system solutions, building management system (BMS), and supervisory control and data acquisition (SCADA) systems. Skilled at building and leading high-performance teams that continually deliver projects within ambitious timeline and budgetary parameters. Excels at creating dynamic marketing and sales strategies that have delivered strong revenue increases and an extensive base of industry leading clients.

Areas of Expertise include:

Account Management

Project Management

Channel Sales Partnerships

SCADA & BMS Solutions

Cross Functional Collaboration

New Business Development

Operations Management

Project Engineering

Sales Planning & Marketing

Career Highlights

Received the "Operational Excellence Award" given for best operation in new business orientation for the Europe, Middle East, and Africa (EMEA) region.

Exceeded all project objectives while rapidly deploying a critical industrial business solution in a remote country region.

Captured an impressive 40% growth in sales revenue for Industrial Automation.

Designed and managed numerous major automation projects while integrating resource strengths to deliver exceptional performance and meet all objectives for clients throughout the Middle East.

Built and directed several high-performance engineering teams executing projects across the Middle East.

Professional Experience

RIAUTOMATION Dubai Oct. 2012 to Feb. 2018

A leading distributor of industrial automation products for both industrial (SCADA) and building management systems (BMS) throughout the Gulf Coast Countries (GCC) market.

General Manager

Reported directly to the DELTA EMEA Regional Managing Director while directing all operations including brand promotion, marketing, technical support, distribution, sales, and projects. Promoted the DELTA brand and successfully marketed products across GCC market (SPS, PLC, VFD, HMI, Servo, CNC, SCADA).

Key Accomplishments:

Doubled sales in 1st year while continuing to drive a 20% increase in annual revenues across a competitive market.

Honored with the DELTA EMEA "Operational Excellence Award" in 2013 for achievements in new business orientation.

Oversaw customer accounts and distributors across nine countries while continually evaluating and identifying dealers who met the strict criteria necessary to join the company network.

Represented the company at industrial exhibitions, promoting the brand and cultivating new channel opportunities.

Forged several powerful relationships with international suppliers such as InduSoft (USA), Beckhoff (Germany), and EVON (Austria) to be the main distributor and system integrator, including creating training kits for Beckhoff.

Directed a skilled technical team comprised of eight engineers and 10 technicians completing industrial control system solutions including supervisory control and data acquisition (SCADA) projects for industrial machines & plants, HVAC, and building management systems (BMS).

RTA CO. Aleppo Mar. 2006 to Mar. 2012

Offering top industrial automation products (drive, motion, and control) in combination with excellent solutions for industrial (SCADA) and building management systems (BMS).

Project Manager

Planned, designed, and managed all aspects of automation projects with a focus on turnkey industrial automation solutions for factories and manufacturers OEM in industries such as food & beverage, packing machines, plastic & metal machines, and cement batching factories.

Key Accomplishments:

Operational lead for a project team of programming engineers and technicians executing automation projects such as:

Servo systems and CNC controlling systems for milling machines and bunching machines;

Control systems for all kinds of field packing, plastic, textile, and other similar operations;

Programmable logic controller (PLC)-based BMS and SCADA for a major Mall's central control system in 2009;

PLC-based BMS and SCADA for a leading 5-Starr Hotel in 2011;

And many cement factory batching system PLC + HMI + SCADA in countries throughout the Middle East.

Expertly designed, built and installed control training kits for four institutes and three universities that included all tools, documentation, training course instruction manuals as well as training the designated trainers.

Achieved a perfect record for project completion, which, in turn, enabled the Sales team to aggressively market our success to push brands, resulting in $2.5M in growth in 2010 to achieve the "Best Seller Award" from DELTA.

Created and launched a new marketing strategy in 2010 that increased market share and sales by 40% in 2010.

ARISCO AUTOMATION Aleppo Oct. 2001 to Feb. 2006

ARISCO Automation in the agent for LG Industrial Systems (Korea) supplying VFD, PLC, HMI, and Servo systems.

Project Engineer / Technical Lead

Engineered, configured, and commissioned automation projects ranging from plastic injection machines to oil station SCADAs, to cement batching factories.

Key Accomplishments:

Chief liaison for multiple international consultants and national customers as the technical lead for Industrial Automation (IA) commercial projects.

Actively marketed products through technical support, seminar presentations, and lectures at industry events in addition to training 100+ engineers about VFD, PLC, HMI, and SCADA systems for industrial automation.

Education & Training

Doctoral Candidate in Artificial Intelligence (Robotics & SCADA)

TOMAS BATA UNIVERSITY Zlin, Czech Republic Continuing education part time, Sep. 2019

Bachelor of Science in Electrical & Electronics Engineering

ALEPPO UNIVERSITY Oct. 2001 (WES Canada Evaluation 2017)

Professional Development

SCADA Solution Certified, Wonderware (Indusoft)

Motion System Training & SI Certified BECKHOFF

CNC Motion System Training & SI Certified, Delta Electronics IA

Business Management Language, British Council

Industrial System Programming Training, LG/LS Industrial System


Published 2 research papers in Industrial Automation, (2016 - 2017)

Published a research article in "Building SCADA Solution with Programming Language" EEC, 2007

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