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Marketing Director

Location:
Aurora, Colorado, United States
Posted:
October 27, 2018

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Resume:

Logan Lloyd

970-***-**** ac7itz@r.postjobfree.com 2501 S. Olathe Way, Aurora, CO 80013

The Gist

I am a data-driven marketing professional with specialization in analytics, marketing automation and email marketing. My ability to quickly master software and marketing platforms, find actionable insights in the numbers and strategically grow revenue is what defines my professional success.

Experience

DIRECTOR OF MARKETING ANALYTICS KROENKE SPORTS & ENTERTAINMENT

AUGUST 2016 – SEPTEMBER 2018

Overview

oPrimary point of expertise and manager of email marketing for KSE brands including the Colorado Avalanche and Denver Nuggets sports teams, and Pepsi Center and Paramount venues

oMastery of email marketing and automation platforms (Marketo, Salesfusion, Unbounce)

oManaged and executed KSE email marketing schedule

oCollected and analyzed campaign performance data (SQL, Tableau) for internal stakeholders

oMonitored and optimized inbox deliverability to all ESPs and maintain CAN-SPAM compliance

oMaintained subscriber database through email and CRM platforms (Microsoft Dynamics)

oDesigned engaging emails and email creative (Photoshop)

Key Accomplishments

oIncreased rolling six-month sales average 230% vs. six-month average prior to assuming role

oIncreased eRPM (rev. per 1000 emails) by 40% through the 180-Opener Strategy

oGrew cumulative open rates by 9%, click rates by 14% and click-to-open rates by 7%

oDecreased cumulative unsubscribe-to-open rate by 13%

oFully directed and migrated marketing automation platforms from Salesfusion to Marketo

MANAGER OF EMAIL MARKETING SHOPATHOME.COM

JULY 2013 – JULY 2016

Overview

oManaged an email marketing program consisting of three team members deploying over 250 million emails per year to a database of 64 million email addresses

oGrew incremental engagement and revenue from cash back online shopping while also becoming a polished email marketer in all aspects of the field

oMastered and maintained email marketing automation platform (Exact Target)

oManaged and executed ShopAtHome.com email marketing schedule in tandem with other business units; SEO, Mobile, Merchandising, Sales, Development, Social, Display, Affiliate, Design, BI

Key Accomplishments

oIncreased open rates by over 200% through the 180-Opener Strategy

oIncreased monthly revenue by over 70%

oIncreased automated communications share of total send volume by over 300%

oImproved inbox delivery among key ESPs to 90-100%

SENIOR MANAGER OF CONTENT AND MEDIA ACCESS EXAMINER.COM

APRIL 2009 – MARCH 2013

Overview

oAssumed a wide range of positions including recruiting and onboarding freelance writers to the Examiner.com platform, managing both regional and topical content, managing contributor media access, and enforcing website editorial guidelines and rules regarding quality and content

oTook part in growing total number of contributors from less than 10,000 to over 200,000

oExecuted email marketing engagement campaigns with contributors (iContact, Mailchimp)

oUtilized reporting software to drive page view growth (Omniture, Google Analytics)

oPerformed SEO optimization of content (Google Trends)

oOversaw social media channels for regional and topical content (Hootsuite)

oConducted weekly training webinars for new contributors

oCoordinated with PR departments across the United States and Canada for contributor access

oDirected large-scale content projects for writers

oGrew HTML coding and graphic design abilities

OWNER LONG-RANGE MARKETING SOLUTIONS

Overview

oLong-Range Marketing Solutions is a solely owned and operated freelance digital marketing consulting enterprise. Clients are typically small businesses and web properties in need of email marketing guidance through program creation or in-depth assessment and actionable analysis of their current email marketing efforts

References

Jeremy Short SVP, Sales Operations, Strategy & Analytics, MSG 303-***-****

James Sullivan Digital Marketing Director, Collective Hotels & Retreats 303-***-****

Erin McCue Project Management Director, Bridgeline Digital 202-***-****

Education

Bachelor’s Journalism, History

University of Northern Colorado

Greeley, Colorado 2003-2007

Chugiak High School

Eagle River, Alaska 1999-2003



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