Logan Lloyd
970-***-**** ac7itz@r.postjobfree.com 2501 S. Olathe Way, Aurora, CO 80013
The Gist
I am a data-driven marketing professional with specialization in analytics, marketing automation and email marketing. My ability to quickly master software and marketing platforms, find actionable insights in the numbers and strategically grow revenue is what defines my professional success.
Experience
DIRECTOR OF MARKETING ANALYTICS KROENKE SPORTS & ENTERTAINMENT
AUGUST 2016 – SEPTEMBER 2018
Overview
oPrimary point of expertise and manager of email marketing for KSE brands including the Colorado Avalanche and Denver Nuggets sports teams, and Pepsi Center and Paramount venues
oMastery of email marketing and automation platforms (Marketo, Salesfusion, Unbounce)
oManaged and executed KSE email marketing schedule
oCollected and analyzed campaign performance data (SQL, Tableau) for internal stakeholders
oMonitored and optimized inbox deliverability to all ESPs and maintain CAN-SPAM compliance
oMaintained subscriber database through email and CRM platforms (Microsoft Dynamics)
oDesigned engaging emails and email creative (Photoshop)
Key Accomplishments
oIncreased rolling six-month sales average 230% vs. six-month average prior to assuming role
oIncreased eRPM (rev. per 1000 emails) by 40% through the 180-Opener Strategy
oGrew cumulative open rates by 9%, click rates by 14% and click-to-open rates by 7%
oDecreased cumulative unsubscribe-to-open rate by 13%
oFully directed and migrated marketing automation platforms from Salesfusion to Marketo
MANAGER OF EMAIL MARKETING SHOPATHOME.COM
JULY 2013 – JULY 2016
Overview
oManaged an email marketing program consisting of three team members deploying over 250 million emails per year to a database of 64 million email addresses
oGrew incremental engagement and revenue from cash back online shopping while also becoming a polished email marketer in all aspects of the field
oMastered and maintained email marketing automation platform (Exact Target)
oManaged and executed ShopAtHome.com email marketing schedule in tandem with other business units; SEO, Mobile, Merchandising, Sales, Development, Social, Display, Affiliate, Design, BI
Key Accomplishments
oIncreased open rates by over 200% through the 180-Opener Strategy
oIncreased monthly revenue by over 70%
oIncreased automated communications share of total send volume by over 300%
oImproved inbox delivery among key ESPs to 90-100%
SENIOR MANAGER OF CONTENT AND MEDIA ACCESS EXAMINER.COM
APRIL 2009 – MARCH 2013
Overview
oAssumed a wide range of positions including recruiting and onboarding freelance writers to the Examiner.com platform, managing both regional and topical content, managing contributor media access, and enforcing website editorial guidelines and rules regarding quality and content
oTook part in growing total number of contributors from less than 10,000 to over 200,000
oExecuted email marketing engagement campaigns with contributors (iContact, Mailchimp)
oUtilized reporting software to drive page view growth (Omniture, Google Analytics)
oPerformed SEO optimization of content (Google Trends)
oOversaw social media channels for regional and topical content (Hootsuite)
oConducted weekly training webinars for new contributors
oCoordinated with PR departments across the United States and Canada for contributor access
oDirected large-scale content projects for writers
oGrew HTML coding and graphic design abilities
OWNER LONG-RANGE MARKETING SOLUTIONS
Overview
oLong-Range Marketing Solutions is a solely owned and operated freelance digital marketing consulting enterprise. Clients are typically small businesses and web properties in need of email marketing guidance through program creation or in-depth assessment and actionable analysis of their current email marketing efforts
References
Jeremy Short SVP, Sales Operations, Strategy & Analytics, MSG 303-***-****
James Sullivan Digital Marketing Director, Collective Hotels & Retreats 303-***-****
Erin McCue Project Management Director, Bridgeline Digital 202-***-****
Education
Bachelor’s Journalism, History
University of Northern Colorado
Greeley, Colorado 2003-2007
Chugiak High School
Eagle River, Alaska 1999-2003