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Sales, Marketing, Development Director

Aspen, CO, 81611
October 26, 2018

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David Laughren

Aspen, Colorado ***** • 970-***-****

Business Development, Sales & Event Producer

Dynamic, inventive sales leader and business development director with extensive experience exceeding projected goals and successfully managing major projects and campaigns through the utilization and implementation of proven marketing strategies and effective team leadership

Areas of Expertise

25 Years Experience As Event Producer and Promoter

Team Building & Leadership Account Management & Growth

Implementing Proven Strategies Customer Satisfaction Achieving Goals

Career Accomplishments

Supervised $1.5M marketing budgets.

Regularly exceeded annual goals by 10%.


Professional Experience

The Aspen Times Aspen, Colorado

Director of Business Development & Sales Manager 2007 – 2018

Designed and implemented integral national and world-wide digital marketing campaigns. Utilized marketing knowledge to create branding and position strategies for various businesses. Implemented proven methods to target new clients while simultaneously developing a strong customer base.

Key Accomplishments:

Increased inherited account list billing from $250K per year to $900K in one year through the implementation of account management and growth strategies.

Implemented proven methods to successfully anticipate client needs, resulting in the execution of a 10% increase in annual sales.

Created successful marketing campaigns and fundraising events to increase donations and visibility for numerous non-profits.

Avalanche Concerts, Inc., Aspen, Colorado

Promoter - Producer 1985-2008

Responsible for total organization, on-site coordination, community management and financial risk of hundreds of

events for audiences ranging from 300 to 30,00

Key Accomplishments:

Planed and implemented all marketing campaigns, including creative development

Local production and site manager for numerous regional and network TV programs

Corporate clients included Aspen Ski Company, HBO Comedy Arts Festival, 2002 Winter Olympics, Forstmann Little & Co, Goldman Sachs, Aspen Music Festival, Vail Valley Foundation, Steamboat Ski and Resort, Vail Resorts

Gallagher Sharp West Aspen, Colorado

Account Marketing Director 2003 – 2008

Directed all aspects and functions related to account management for long-standing boutique marketing and design firm specializing in luxury resorts and hotels. In concert with agency principles, developed and implemented wide-ranging marketing and public relations plans using expert knowledge and proven methods. Managed daily client relations utilizing exemplary customer service gained from coordinating with client and web designers to create integral website and content layout plans. Oversaw cost estimates and printing for creative design processes.

Key Accomplishments:

Expertly oversaw large marketing budgets of up to $1.5M per year.

Appointed to design national media plans utilized to execute purchases and manage placements.

Created and implemented successful promotional event for a new Planed Community.

Increased awareness of opportunities in a new retail-office-medical business park by placing non-traditional ads in magazines and newspapers.

Additional Experience:

General Manager & Promotions Director KSPN TV, KSNO Radio Aspen, Colorado

Education and Credentials

Bachelor of Arts in Communication

University of Colorado – Boulder, CO

Professional Development:

Digital Marketing – Swift Communications

CSS – Center for Sales Strategy

Film and Video Production – University of Colorado

Founding President, Board of Directors, Early Learning Center, 1989-1993

Volunteer Teacher, Aspen High School Vocational Education, 1997-2001

Volunteer, Save the Wheeler Opera House Campaign, 1988

Member, Aspen Community Theater, 1985-1995

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