Copywriter, Ghostwriter - joshbains.com
Experienced Editor. Global work in print, digital, video ads and branding. Agency / In-House. Asks: “What’s the Story?” MJ, University of Hong Kong, Rotary Ambassadorial Scholar. Portfolio: joshbains.format.com Skills
Long & Short Form Direct
Response Copy Editing
SEO Landing Pages, Blogging
/ Keyword Planning
VIdeo Producer / Voice
Commercial Script Writing Agency Account & Client
Interviewing & Journalism Team, Client & Public
Technical Writing Brand Advertising /
Teaching / Mentoring Coaching / Counseling
White Paper Writing Creative Briefs Integrated Campaigns Biblical Hebrew Experience
Founder, December 2016 - Current
Joshbains.com - Senior Editor
● Consult with clients to develop their ideas, stories and brands
● Conduct client interviews, further research as needed with client revisions.
● Manage brand strategy, web presence, social media and content voice. Write / Edit all copy.
● Non-fiction ghostwriting / influencer marketing (articles placed in Entrepreneur) Contract, July - November 2016
Networx - Content Editor
● Managed, edited & wrote website branding copy, blog, sales collateral and client strategy documentation for leading affiliate marketing site in the home-improvement vertical.
● Worked directly with CEO, sales and marketing managers on developing effective messaging across multiple marketing channels (website, email, pitches, blog)
● Developed in-house video content program and studio.
● Created the new homepage tagline.
May 2015 - June 2016
Blueprint - Senior Copy Editor / Account Manager
● Determine client strategy with project architects, within budget.
● Manage clients and deliverables in SEO, Copywriting, Graphic Design, PPC, Social, Video & Dev.
● Create and present technical audits for clients’ on and off-site SEO, as well as executive summaries of their analytics, keyword and backlink data.
● Write scripts and produce client videos and perform professional voice-over for client videos.
● Write landing pages, blogs and marketing materials, creative briefs for campaign videos and long form content. October 2014 - May 2015
Eclipse Web Media, Duluth (now Blueprint)- SEO Content Marketing Specialist 2
● Managed company blog. Wrote hundreds of pages of direct response copy & blogs for dozens of varied clients.
(Medical Software, Oil Distribution, Chiropractic, Divorce Law, Church Video, Spray Insulation, White Water Rafting, Estate Auctions, Manufacturing, Plastic Pallets, Intellectual Property to Market, etc
● Read my column on Scientific Advertising for Target Marketing Magazine, or my articles in SEMrush and KISSmetrics.
● Hear one of my 24 interviews on content marketing and branding with Small Business Samaritans. 2013 - September 2014
Shepard Books, New York - PR Manager
● Research, solicit and organize speeches globally for author.
● Added over 150 international venues to sales funnel.
● Managed media tour of Russia, Georgia, Ukraine, Israel, and US cities.
● Managed fundraising events, promoted author at conventions, and to media.
● Wrote and produced fundraising video.
2012 - 2013
Yeshiva World News, New York - Associate Editor
● Writer and Editor for weekly newspaper with 33,000 readers; covered Obama / Romney presidential race. 2010 - 2012
Ateres Yaakov High School, New York - English & Writing Teacher 10th-12th Grades 2005 - 2006
Israel Resource News Agency & Infolive TV, Jerusalem - Newscaster / Reporter
● Wrote and read morning news, produced video features and interviews, fixer. Education
Marketing Seminar with Seth Godin
Yeshivas Bircas HaTorah / Hebrew Theological College / Shor Yoshuv Institute, Jerusalem / Chicago / NY - Jewish Studies
University of Hong Kong, China - MA Journalism
● Thesis on Village Urbanization in the New Territories.
● Author in anthology: Global Stories: Literary Journalism, Best of Class
● Documentary, West Papua New Guinea
University of Redlands, California - BA History / Theatre Awards & Extras
Bagpiper; Influencer Summit Interviewee (Ghost Writing), Jewish Impact Films; American College Theatre-Fest. Nominee; Reading Coordinator at the Mark Taper Forum, L.A., w/ playwright Neil Simon, Best Prosecution Witness Riverside County Mock Trial; Eagle Scout - Troop 7; Mortar Board; Co-Lead Jewish Interactive Q & A Shabbat Service at Cong. Beth Jacob, Atlanta.