E X P E R I E NCE
Principal, Marketing, Branding & Public Relations Spark
Marketing Agency June 2012 - Present
Develop and execute marketing communications initiatives to promote, enhance and protect brand positioning. Blend strategic mindset with refined eye for creativity and branding to service a broad array of clients including hospitality, F&B, travel, luxury and real estate. Develop and execute strategies spanning from publicity, pre- openings, press releases, social media, google ads, digital marketing, media planning, advertising, SEM, original creative campaigns, collateral, market segmenting, ROI and KPI analysis, budgeting, brand management, event production, promotions, and more.
Director Marketing & PR The Setai May 2010 – Apr 2012
Oversaw marketing & PR strategies for The Setai, a GHM hotel, including the planning and execution of annual marketing plans for rooms, F&B outlets and spa. Managed PR activities in France, UK, Italy, Germany, NY and Brazil. Acted as brand ambassador to ensure brand standards are upheld and work closely with the corporate offices in Singapore. Responsibilities included: marketing strategies, budget planning, media planning, website, SEM, advertising creative, collateral, photo shoots, Media FAMs, media outreach, high profile event planning and partnerships with some of the world's top luxury brands.
Communications Manager Conrad Miami Jun 08 – May 10
Marketing and Communications Manager in charge of the planning and execution of all marketing, PR, and advertising efforts for the Conrad hotel, the luxury brand of Hilton. Responsibilities included budget planning and tracking, media planning, annual marketing plans by market segment, strategic action planning, advertising creative, collateral, publicity, photo shoots, event planning, online marketing and brand management.
Marketing Task Force Hilton Corporate Aug 09 – Nov 09
Chosen by Hilton corporate for pre-opening task force to head up marketing, branding and public relations for the launch of The Hilton Orlando, a 26-acre convention and resort hotel. Developed branding strategies, online marketing campaigns, social media, communications strategies, SEM and media planning.
Marketing Consultant Aug 06 – July 07
Commissioned by companies and ad agencies to develop original creative campaigns for a variety of industries. Worked with high profile brands that required strong branding knowledge including the Ritz Carlton, St. Regis, Norwegian Cruise Lines and more. Advertising Campaigns
Bridger Conway Mar 06 – Oct 06
Development of creative campaign conceptions and senior copywriter. Worked alongside the art department and account managers to develop original campaigns extending to marketing materials, identity branding, name conception, taglines, brochures, web, print advertising, outdoor advertising, and sales tools. Client roster included: St Regis Hotels & Resorts; The Related Group, Somerset Resort, Boston and NY Real Estate Developments, RCRS, Jorge Perez, Trump Hollywood, Icon, The Miami Herald and more.
Online Marketing Manager DJS Marketing Aug 09 – Nov 09
Writer and online manager for full service marketing & branding agency. Responsible for development of brochures, direct mail, print advertising, newsletters, press releases, and website copy for high profile clientele, as well as SEM and SEO. Client roster included: W South Beach, W Fort Lauderdale, CMC Real Estate, Glasswall, Clear Channel, Samuel Getz Jewelry and Scott Kay Jewelry.
Casting Associate CW Network NYC May 04 – Sep 04 Cast contestants nationwide from NYC office for reality game show for the WB network. Performed daily interviews with potential contestants in the NY and tri state area, and hosted contestants during the taping and production of weekly episodes.
Fashion Bookings ELLE Magazine NYC Dec 03 – May 04
Assisted the bookings editor in the bookings fashion department at Elle Magazine. Booked models, locations, and travel arrangements for national and international ELLE and ELLE Girl magazine photoshoots.
Publishers Assistant Primedia Magazines Nov 02 – Nov 03
Assisted two publishers and sales teams for Stereophile and the Photography group in NYC. Budget analysis, forecast figures.
Internships Publishing Miami & NYC May 01 – Nov 02 Marketing – IN NY Magazine
Editorial Fashion Intern & Writer – Conde Nast, WWD Women’s Wear Daily and DNR Daily New Record Magazine
Online Magazine Editorial Intern & Writer – Ocean Drive Magazine
E D U CATION
& Media Studies
Double Minor in
Paris & London
CO- C H A I R