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Manager Sales

Sellersville, PA
October 24, 2018

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Cymone Caines

*** ****** ***** 908-***-****

Collegeville, PA 19426


Millersville University, Millersville, PA

Bachelor of Science in Business Administration May 12, 2018

Concentration: International Business Second Concentration: Marketing

GPA: 3.3


Assistant Marketing Manager- Cigar Cigars, Horsham, PA February 2017 – Current

Assists marketing manager on developing new innovative promotions to attain new customers.

Collaborate with the web development team to revamp the company website.

Create press releases for product launches, store openings, and important highlights.

Design and create digital marketing materials such as flyers, web banners, digital ads, and direct mailers.

Conduct marketing research using focus groups to identify the customers’ needs.

Maximizing brand awareness by creating public relation strategies.

Oversee and maintain media request and image request for media outlets.

Analyze market trends, sales potential, and ROI

Key Holder- Everything but Water, King of Prussia, PA April 2018-Current

Conduct sales training that include on-boarding new staff on product knowledge and clientele management.

Supervise and delegate tasks to sales associates when store manager is off duty.

Collaborate with store manager on designing and executing floor sets.

Assign daily goals to maximize sales and motivate sales associates to achieve monthly sales goals.

Assist in increasing the store’s Transaction Per Hour (TPH) by 0.2%.

Helped increased conversion average rate by 30% from last year.

Responsible for opening/closing the store, bank deposits, paperwork, and inventory tracking.

Member/Entrepreneurship Program - ENACTUS, Millersville, PA August 2017- Current

Create business plans and strategies to aid nonprofit organizations and companies.

Reconstruct and design webpages.

Construct promotional advertisements to entice new target market for the client.

Generate marketing research reports.

Create SWOT analysis to examine the client’s needs.

Collaborate with different professionals to enhance the success of the clients business.

Compete in the annual regional business conference competition.

Public Relations Intern – Office of Global Education, Millersville, PA January 2017 – May 2017

Composed weekly blogs to help international students acclimate to the local area and culture

Collected data and organized applications to discern how many students were placed internationally

Analyzed international placement data to determine which Study Abroad programs should be promoted

Created marketing and promotional flyers to advertise for Global Education events

Coordinated monthly events to encourage international students to be more involved on campus

Collaborated with supervisor to develop and implement the most effective marketing strategies to engage students

Administrative Assistant – Solid Technologies, Blue Bell, PA

June 2014 – January 2016

Created Excel spread sheets to organize clientele information regarding their 3D printer purchases

Organized and led team meetings with technical staff to ensure that all projects were complete

Coordinated biannual seminars and designed the floor plan for optimal merchandising of the products

Managed accounts receivable by coordinating payment plans

Shadowed the CEO to learn wholesale practices and attended networking conferences

Interviewed potential candidates and trained new staff

Supervised technical staff and constructed schedules

Created quotes for the company and handled credit card and invoice transactions

Developed great relationships with clients and vendors by providing regular outreach


Staff Member -LA Fitness, Pottstown, PA June 2017 - October 2017

Stylist – Bebe, King of Prussia, PA June 2016 - December 2017

Sales Associate – Arden B, Willow Grove, PA August 2013 - September 2015

Head Cashier – Five Below, Willow Grove, PA September 2009 – June 2014


Bilingual; fluent in Spanish and English

Microsoft Suite: Word, Outlook, PowerPoint, Access and Excel

Executive Team Leadership

2+ years Marketing experience

Editorial and Creativity skills

Passion for social media marketing: Facebook, Twitter, Tumblr, Snapchat, etc.

Web Design and Coding: HTML/CSS

Verbal and Written Communication

Knowledge of Photoshop, Illustrator, and Adobe Acrobat

Interpersonal skills and experience with diverse populations

Data Analysis: SPSS

Strong presentation skills

Sense of Urgency


Time Management

Strategic Planning


Problem Solving

WordPress and Wix Experience

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