Cymone Caines
Collegeville, PA 19426 ac7hja@r.postjobfree.com
EDUCATION
Millersville University, Millersville, PA
Bachelor of Science in Business Administration May 12, 2018
Concentration: International Business Second Concentration: Marketing
GPA: 3.3
RELEVANT EXPERIENCE
Assistant Marketing Manager- Cigar Cigars, Horsham, PA February 2017 – Current
Assists marketing manager on developing new innovative promotions to attain new customers.
Collaborate with the web development team to revamp the company website.
Create press releases for product launches, store openings, and important highlights.
Design and create digital marketing materials such as flyers, web banners, digital ads, and direct mailers.
Conduct marketing research using focus groups to identify the customers’ needs.
Maximizing brand awareness by creating public relation strategies.
Oversee and maintain media request and image request for media outlets.
Analyze market trends, sales potential, and ROI
Key Holder- Everything but Water, King of Prussia, PA April 2018-Current
Conduct sales training that include on-boarding new staff on product knowledge and clientele management.
Supervise and delegate tasks to sales associates when store manager is off duty.
Collaborate with store manager on designing and executing floor sets.
Assign daily goals to maximize sales and motivate sales associates to achieve monthly sales goals.
Assist in increasing the store’s Transaction Per Hour (TPH) by 0.2%.
Helped increased conversion average rate by 30% from last year.
Responsible for opening/closing the store, bank deposits, paperwork, and inventory tracking.
Member/Entrepreneurship Program - ENACTUS, Millersville, PA August 2017- Current
Create business plans and strategies to aid nonprofit organizations and companies.
Reconstruct and design webpages.
Construct promotional advertisements to entice new target market for the client.
Generate marketing research reports.
Create SWOT analysis to examine the client’s needs.
Collaborate with different professionals to enhance the success of the clients business.
Compete in the annual regional business conference competition.
Public Relations Intern – Office of Global Education, Millersville, PA January 2017 – May 2017
Composed weekly blogs to help international students acclimate to the local area and culture
Collected data and organized applications to discern how many students were placed internationally
Analyzed international placement data to determine which Study Abroad programs should be promoted
Created marketing and promotional flyers to advertise for Global Education events
Coordinated monthly events to encourage international students to be more involved on campus
Collaborated with supervisor to develop and implement the most effective marketing strategies to engage students
Administrative Assistant – Solid Technologies, Blue Bell, PA
June 2014 – January 2016
Created Excel spread sheets to organize clientele information regarding their 3D printer purchases
Organized and led team meetings with technical staff to ensure that all projects were complete
Coordinated biannual seminars and designed the floor plan for optimal merchandising of the products
Managed accounts receivable by coordinating payment plans
Shadowed the CEO to learn wholesale practices and attended networking conferences
Interviewed potential candidates and trained new staff
Supervised technical staff and constructed schedules
Created quotes for the company and handled credit card and invoice transactions
Developed great relationships with clients and vendors by providing regular outreach
WORK EXPERIENCE
Staff Member -LA Fitness, Pottstown, PA June 2017 - October 2017
Stylist – Bebe, King of Prussia, PA June 2016 - December 2017
Sales Associate – Arden B, Willow Grove, PA August 2013 - September 2015
Head Cashier – Five Below, Willow Grove, PA September 2009 – June 2014
Qualifications
Bilingual; fluent in Spanish and English
Microsoft Suite: Word, Outlook, PowerPoint, Access and Excel
Executive Team Leadership
2+ years Marketing experience
Editorial and Creativity skills
Passion for social media marketing: Facebook, Twitter, Tumblr, Snapchat, etc.
Web Design and Coding: HTML/CSS
Verbal and Written Communication
Knowledge of Photoshop, Illustrator, and Adobe Acrobat
Interpersonal skills and experience with diverse populations
Data Analysis: SPSS
Strong presentation skills
Sense of Urgency
Adaptability
Time Management
Strategic Planning
Initiative
Problem Solving
WordPress and Wix Experience