Glynn Lee Moran email@example.com / mobile: 786-***-****
Brand strategist developing communication plans and integrating digital platforms to drive lead generation and customer engagement, using CRM tools to optimize the experience.
Creative and resourceful executive integrating marketing and sales with P&L responsibilities in the information technology, financial and consumer packaged goods industries. Demonstrated ability to lead teams, effectively working in matrix organizations and consistently delivering superior results. Deep understanding of the Latin American and U.S. markets. I excel at uncovering customer insights, leveraging them into successful strategies.
Grew a startup to 3,000 customers in 100 countries, the company was acquired by LexisNexis in 2013.
Member of Citibank’s Latin America product development team that generated $1.2B in revenue.
Led the coordination of Schwab’s B2C marketing programs for Latin America, capturing $850M in assets.
Built the lead generation platform for Ocwen’s commercial mortgage unit, generating $800M.
Launched a marketing consultancy, growing the business to 15 clients and $250K in annual billings.
Strategic planning, brand positioning and communications, social media, ecommerce, mobile, SEO, SEM, Analytics, CRM, segmentation, content management, Salesforce, Eloqua, lead generation, B2C, B2B, sales forecasting, email, direct mail, P&L, operations and process change, bilingual, English, Spanish.
GLM Associates, Miami, Florida Partner/Business Consultant 11/2016 to present
Implement nationwide consulting surveys for medium-sized businesses to improve their revenues, optimize their operational processes and financial controls.
Created a national expansion plan for a residential mortgage lender to penetrate the 60 Hispanic market MSA’s; using multiple digital lead acquisition channels.
Turned around an $8M dry cleaning franchise, reducing operational costs by $600K and increasing revenues 15%.
Streamlined the operational processes for a southwest trucking enterprise. Expanding capacity $250K by optimizing load turn arounds.
Ocwen Financial, West Palm Beach, Florida Senior Marketing Manager 6/2015 to 10/2016
Created the marketing department for the commercial lending division; Implementing the lead generation platform (Salesforce/Eloqua), digital media campaigns and sales processes.
Integrated digital media, email/direct mail and telemarketing campaigns generating $800M in loans.
Implemented lead generation initiatives with national aggregators including LendingTree, Lending Home and ConnectedInvestors.com to drive 20% of loan originations.
Optimized the email and direct mail acquisition processes, generating 50% of leads.
Developed digital search and re-marketing campaigns, representing 20% of loan origination.
GLM Associates, Miami, Florida Partner/Business Consultant 1/2015 to 5/2015
Provided consulting services to the Florida Association for Insurance Reform (FAIR).
Re-designed the association’s website, growing consumer donations by $2M.
LexisNexis Risk Solutions, Miami Florida Marketing Director 7/2008 to 11/2014
Led the global brand acquisition efforts for a software developer and data research start-up called WorldCompliance; coordinating all digital media, conferences and direct marketing activities; The company was acquired by LexisNexis in 2013.
Grew lead acquisition 60% year over year while improving the closing rate to 25%.
Developed the brand’s content strategy leveraging social media (Facebook, LinkedIn, Twitter and YouTube) to build the company’s stature as a thought leader.
Drove sales 28% ahead of target through digital search, trade conferences and webcasts.
Negotiated contracts with nine re-sellers which represented 35% of total sales.
Led the team responsible for the integration of the WorldCompliance acquisition into LexisNexis.
Bayview Financial, Miami, Florida Corporate Director 9/2005 to 6/2008
Formulated the brand strategy and led the marketing efforts for the 1031 Exchange Service division.
Overhauled the business model, improving margins by 300 BP’s, resulting in a $2M revenue gain.
Developed the divisions lead generation model, generating over 30K leads (a 275% increase) through web, direct mail and trade shows targeting the attorney and CPA industries.
GLM Associates, Miami, Florida Partner/Business Consultant 6/2001 to 8/2005
Launched a consultancy providing services in the areas of marketing, change management, strategy development and operational improvement; growing the business to 15 clients and $250K in annual billings.
Ogilvy & Mather, Mexico City, Mexico: Created an agency engagement plan with American Express, increasing billings 30%; Stream-lining processes and training staff to improve service delivery.
Banco Santander, San Juan, Puerto Rico: Recruited and trained executives to manage the credit card unit as well as devising the business plan, credit strategy, operations and collections processes.
TXU Energy, Dallas, Texas: Implemented an experiential marketing campaign, reaching 250K customers.
Charles Schwab, Miami, Florida Marketing Director Latin America 3/1999 to 5/2001
Developed the strategic plan and managed the integration of all marketing and public relations programs for the Latin America division.
Generated over 3,000 qualified leads, surpassing revenue goals by 25%.
Decreased customer attrition to 10% by re-engineering the service processes.
Citibank, San Juan, Puerto Rico/Latin America Markets Product Marketing Head 11/1990 to 2/1999
Directed the acquisition efforts for deposit products, credit cards, personal loans and wealth management; including P&L responsibility and formulating acquisition strategies with the risk management team. Transitioned to the product development group to lead strategic initiatives for the Latin American subsidiaries.
Launched PC banking, converting 35% of branch customers within the first year.
Introduced bill payment service, improving customer satisfaction scores to 92%.
Shortened personal loan approval and disbursement process, growing market share from 9% to 17%.
Colgate Palmolive, Venezuela & Puerto Rico Group Product Manager 4/1984 to 10/1990
Managed the oral care and laundry detergent product categories, formulating strategy, developing tactics, forecasting sales, setting pricing and promotional initiatives.
University of Florida, College of Journalism & Communication, BS Advertising & Mass Communication, 3.4 GPA