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Manager Sales

Modesto, CA
October 22, 2018

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Ronald Adkins

Modesto, California • Contact • Cell: 209-***-**** •

Sales & Marketing Manager

Creative and results-driven professional with extensive experience in retail product marketing.

Key Qualifications

Expert at implementing strategies to identify new business opportunities and nurture existing relationships that will contribute to company growth and increase brand and product awareness.

Proven track record of success at developing and managing wholesale client relationships, sales and promotional event planning, and the supervision of support staff and sales representatives.

Adept in the monitoring and reporting of sales data to ensure the meeting of budget expectations.

Highly focused and results-oriented in supporting complex, deadline-driven operations, as well as identifying goals and priorities, and resolving issues within the initial stages of a project.

Proficient in Microsoft Office Suite and Windows operating systems.

Professional Experience

Barcel USA-Modesto, California

Regional Key Account Manager 4/2017 to Present

Regional Accounts, Northern Ca, Lucky, Save Mart, Food Maxx, Food-4-Less PAQ, Food-4-Less Gongco group, etc. Promote the Barcel Salty Snack and Candy line, through Regional Accounts and calling on all Category Manager responsible for such categories. New Distribution, Increase Sales, Advertising, and Promotional opportunities, working with each Category Manager to complete all goals set by Barcel and each Regional Account: Working with two Distributors to execute the Barcel Salty Snack, and Candy Product line.

District Sales Manager, 2/2016 – 4/2017

District Manager Duties:

Expand the Distribution and Presence of the Barcel/USA Product Line. Increase Sales & Revenue. Communicate, with Distributors on an ongoing Effort to improve-grow-establish a business relationship and partnership with all customers. Safety-Commitment-Dedication-Loyalty.

Acosta Sales & Marketing – Modesto, California

Business Manager, 9/2010 to 2/2016

Expand the presence of Hormel Foods Brands by marketing the Hormel product line to 40 different companies encompassing 140 stores throughout Northern California and Northern Nevada. Cultivate and nourish relationships with grocery owners and consumers by planning and holding promotional events. Orchestrate sales-related activities including managing more than 100 SKUs and processing orders for wholesalers, distributors, and direct business. Worked with and met with Category Department Heads to plan yearly budget expense and promotions. Support company and retail marketing efforts by traveling to store locations and overseeing product presentation and placement. Reduce total costs by maintaining strict control over travel and spending budget while visiting accounts.

Selected Contribution:

Slashed expenses by 21.7% and increased revenue by 92.3% from 42,413 to 81,570 cases.

Engelhart Gourmet Foods, Inc. – Fairfield, California

Marketing & Sales Director, 1/2005 to 3/2009

Headed sales department, one Sales Manager, and a team of five sales representatives, also managed three local brokers for the Northern Ca. region, including one distributor, with responsibilities including marketing, sales, and promotional planning. Enhanced marketing and sales efforts by partnering with advertising agencies to develop radio, television, and billboard advertising campaigns. Contributed directly to the increased presence of company merchandise throughout casinos in the Lake Tahoe, Ca. and Reno Nv. areas. The Brokers were responsible for Large Format Corporate Accounts.

Selected Contributions:

Secured 5 key accounts and 10 new distribution points within first year, as well as one key account with four distribution points encompassing 208 stores and totaling $1.5M in sales.

Grew sales by more than 100% from 2006 to 2007.

Alpine Meats – Stockton, California

Marketing & Sales Manager, 6/2001 to 1/2005

Increased presence of a line of gourmet sausages throughout California by coordinating operations between a brokerage firm, five distributors, five account managers, and a key account manager. Produced and distributed monthly sales projections, as well as quarterly and semi-quarterly reports.

Selected Contributions:

Stimulated a 20% increase in sales within first eight months.

Contributed to a 13% increase in brand awareness during first year.

Spearheaded the launch of ten new items within two years.

Expanded distribution in wholesale account from three to fifteen points.

Previous experiences include Marketing Manager for Huffy Service First (2000-2001) and Regional Supervisor for Advanced Marketing Services Inc. (1999-2000).

Educational Background

Courses in Business & Merchandising

Santa Rosa Junior College, Santa Rosa, California

Professional Development

Store Management Training, Safeway Stores, Inc., San Francisco Division, 1983

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