Marketing specialist with more than 10 years of experience in product introduction, advertising and promotion, price and competitive analysis, campaign management, event planning and execution, brand management, sales force and customer support and strategic planning. Execution skills.
Administrative and coordination skills.
Excellent communication (verbal and written)
and people skills.
Problem solving ability.
Proficiency in the use of Microsoft Office (Word,
Excel, and Power Point).
Strong customer service, with internal and
Writing and speaking English and Spanish.
Kirzner Entrepreneurship Center Director
Francisco Marroquin University Guatemala, Guatemala Jan 2016-Dec 2017 Responsible for the strategic planning and execution for the Center, design to promote entrepreneurship through inspiration and knowledge. This was achieved through the coordination and planning of more than 20 events, conferences, and competitions reaching more than 5,000 entrepreneurs and students inside and outside the University. Coordinated more than 15 entrepreneurship courses throughout the University and the research developed for the Global Entrepreneurship Monitor in Guatemala, provided more than 3,000 students a clear understanding of entrepreneurship and its main drivers. Management of Center ́s social media, to promote main activities, events and research information.
Whirlpool Central America Guatemala, Guatemala Jul 2013-Dec 2016 Utilized strategic and forward-thinking business techniques to maximize turnover. Stayed current on the category market in order to take advantage of the latest trends and competitive situation.
Develop advertising and promotional techniques to drive sales, through the different sales channels.
Monitored category inventory and analyzed product costs to guarantee sales and profit goals.
Directed strategic initiatives to achieve product introduction though out Central America Region.
Assisted in the creation of marketing objectives and advertising strategies that were utilized in promotional efforts.
Gained market share in new sales performance.
Generated reports detailing project information and predictions. Administration and control of category budget destined to marketing activities. Regional digital marketing strategy implementation and control. Marketing Manager for Central America
3M Central America Guatemala, Guatemala Nov 2007-Jun 2011 Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Designed and created marketing collateral for sales meetings, trade shows and company executives.
Created sales strategies to promote advertising offerings and motivate larger deals. Planned and managed marketing budget for the Division. Developed innovative product solutions grounded in clear understanding of customer needs. Wrote creative and engaging briefs for internal and external agencies. Worked effectively in a heavily cross-functional, fast paced environment. Partnered with internal stakeholders to define marketing program requirements. Developed and implemented communication strategies and information programs. Evaluated return-on-investment and profit-loss projections. Developed and executed integrated marketing plans each quarter. Planned and publicized events, including negotiating vendor contracts and designing promotional materials.
Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.
Presented on current promotions to the public at events and trade shows. Coordinated pre-show and post-show activities at trade shows. Implemented and evolved high-impact strategies to target new business opportunities and new markets.
Analyzed consumer behavior data to develop and budget campaigns tailored to different media outlets to achieve the company's advertising objectives. Established effective working relationships with clients, government officials and media representatives.
Junior Product Manager
Cadbury Adams Guatemala Guatemala, Guatemala Aug 2004-Apr 2007 Collaborated with the marketing leadership team and functional management to achieve the business and marketing strategy objectives.
Corresponded with internal and external agency teams to develop marketing content for campaigns, positioning and messaging.
Established and maintained productive dialogues across all channels to support product development, continuity and improvement initiatives. EDUCATION
Developed and implemented positioning, messaging, sales collateral and training materials to achieve revenue targets.
Stayed current on the category market in order to take advantage of the latest trends. Worked with promotional teams to develop new marketing strategies. Monitored progress by establishing plans, budgets and measuring results. Point of purchase material development and execution. Competitive and market analysis.
Marketing and Entrepreneurship Teacher
Francisco Marroquín University Guatemala, Guatemala Aug 2016-Nov 2017 MBA: Business
Catalunya University Barcelona, Barcelona, Spain 2013 Masters: Marketing
Stetson University Deland, FL, US 2013
Masters: Trade Marketing
CESMA Business School Madrid, Madrid, Spain 2007 Marketing Specialization: Marketing
University of San Francisco San Francisco, CA, US 2009 BBA: Business
Francisco Marroquin University Guatemala, Guatemala, GT 2004 Upon request.