DAVID H. BERGQUIST
Senior Management, Executive, Director
Business/Marketing professional for over 12 years specializing in Marketing, CRM, Customer Segmentation, and Analytics. Marketing Campaigns include phone sales, tech support, email, online browse, and social media. Best marketing program increased revenues 1800%.
SKILLS & EXPERTISE
SIRIUSXM, Irving, TX 2014 - 2018
Manager of Marketing Systems
Managed Siebel CRM and Teradata/CIM systems
Operations increased subscription and retention rates between 2-5% per quarter
Liaison between Marketing, IT and other business units
Trained 4-person team on the use of the CRM
Responsible for a 98% decrease in weekly errors
Executed and maintained over 700 automated, adhoc marketing campaigns, and promotions daily
Created processes to mitigate risk and monitor all automated programs
Utilized Agile methodology for campaign development
MERKLE INC./DELL, Round Rock, TX (Remote) 2010 - 2014
Consult as needed on projects involving understanding of customer needs and identifying products that solve that need
Marketing Analyst/Marketing Consultant to Dell
Utilized Oracle RTD to assist in team effort to grow business from $12 mill Annually to $280 mill through marketing communications.
Lead offer teams in US/Canada/Latin America/Europe.
Assisted with database organizations and business rule creation and organization.
Lead reporting teams and prepared weekly reporting for executive teams.
Trained Call Centers on use and interaction with dashboards and Oracle RTD
Presented at Oracles Open World in 2011 on RTD tools
EDVANCE RESEARCH, San Antonio, TX 2008-2010
Marketing Customer Database Manager
Implemented a SageCRM system
Trained business teams on the use and interactive capabilities of the CRM
Created, test, and managed over 600,000 communications per year.
Designed and created email communications.
Advised staff on how to identify contacts and customer segments relevant to their task.
Analyzed the effectiveness of marketing activities by:
Built automated reporting tools for teams.
Correlated website activities with marketing disseminations.
Tracked constituent growth and attrition rates.
HARLAND CLARKE, San Antonio, TX 2006-2008
Marketing Operation Specialist-CRM
Assisted in the implementation of a Siebel CRM Solution
Set up, tested, and executed direct mail, in-touch messaging, and CS&S.
Worked directly with the technical team to identify process and system enhancements.
Prepared automated custom reporting for internal and external clients showing:
ROI of client campaigns.
Customer growth and attrition.
Identify customer segments with changing needs using MCIF data.
Internal performance reports of call center personnel.
Daily metrics for system performance.
Fred Pryor Seminars: Making the Transition from Staff to Supervisor 2017
MS, Agricultural Economics, Texas A&M University, College Station, TX
BBA, Marketing, Sam Houston State University, Huntsville, TX