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Marketing

Location:
Rhome, Texas, 76078, United States
Posted:
October 23, 2018

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Resume:

DAVID H. BERGQUIST

DFW Metroplex

(Cell) 979-***-****

email: ac7g3d@r.postjobfree.com

Senior Management, Executive, Director

SUMMARY

Business/Marketing professional for over 12 years specializing in Marketing, CRM, Customer Segmentation, and Analytics. Marketing Campaigns include phone sales, tech support, email, online browse, and social media. Best marketing program increased revenues 1800%.

SKILLS & EXPERTISE

Problem Solving

Analytics/Reporting

Trouble Shooting

Microsoft Office

Promotions

Agile

CRM

Database

Conceptual Thinker

Training/Mentoring/Coaching

PII Compliance

Process Management

A/B Testing

Strategic Planning

Infrastructure Development

Process Improvement

Team Leader

Risk Mitigation

PROFESSIONAL EXPERIENCE

SIRIUSXM, Irving, TX 2014 - 2018

Manager of Marketing Systems

Managed Siebel CRM and Teradata/CIM systems

Operations increased subscription and retention rates between 2-5% per quarter

Liaison between Marketing, IT and other business units

Trained 4-person team on the use of the CRM

Responsible for a 98% decrease in weekly errors

Executed and maintained over 700 automated, adhoc marketing campaigns, and promotions daily

Created processes to mitigate risk and monitor all automated programs

Utilized Agile methodology for campaign development

MERKLE INC./DELL, Round Rock, TX (Remote) 2010 - 2014

Consult as needed on projects involving understanding of customer needs and identifying products that solve that need

Marketing Analyst/Marketing Consultant to Dell

Utilized Oracle RTD to assist in team effort to grow business from $12 mill Annually to $280 mill through marketing communications.

Lead offer teams in US/Canada/Latin America/Europe.

Assisted with database organizations and business rule creation and organization.

Lead reporting teams and prepared weekly reporting for executive teams.

Trained Call Centers on use and interaction with dashboards and Oracle RTD

Presented at Oracles Open World in 2011 on RTD tools

EDVANCE RESEARCH, San Antonio, TX 2008-2010

Marketing Customer Database Manager

Implemented a SageCRM system

Trained business teams on the use and interactive capabilities of the CRM

Created, test, and managed over 600,000 communications per year.

Designed and created email communications.

Advised staff on how to identify contacts and customer segments relevant to their task.

Analyzed the effectiveness of marketing activities by:

Built automated reporting tools for teams.

Correlated website activities with marketing disseminations.

Tracked constituent growth and attrition rates.

HARLAND CLARKE, San Antonio, TX 2006-2008

Marketing Operation Specialist-CRM

Assisted in the implementation of a Siebel CRM Solution

Set up, tested, and executed direct mail, in-touch messaging, and CS&S.

Worked directly with the technical team to identify process and system enhancements.

Prepared automated custom reporting for internal and external clients showing:

ROI of client campaigns.

Customer growth and attrition.

Identify customer segments with changing needs using MCIF data.

Internal performance reports of call center personnel.

Daily metrics for system performance.

TRAINING

Fred Pryor Seminars: Making the Transition from Staff to Supervisor 2017

EDUCATION

MS, Agricultural Economics, Texas A&M University, College Station, TX

BBA, Marketing, Sam Houston State University, Huntsville, TX



Contact this candidate