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Social Media Executive

Phoenixville, Pennsylvania, United States
October 20, 2018

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Mark Hercer

H-610-***-**** C-610-***-****

Innovative Team Leader/Creative Visionary/Entrepreneurial/Solution Driven

Professional for Social media and broadcasting arenas -- Innovative team leader

Significant experience: Web- and television-based programming

Engaging and creative leadership style. Extremely budget conscious, organized, superior time management skills. Managed and Executive Produced a vast array of projects including, award-winning productions, effective multi-channel programming and other pioneering projects that highlight a reigning career that has won personal honors and demonstrated diverse abilities.

Senior Content Producer – Web site, Social Media, Broadcast QVC, Inc. –

2009 to present West Chester, Pennsylvania

Develop and implement a branded Network image while developing show content and original ideas for Network, website and outside programming: Responsible for managing production teams from idea to achieving strategic goal. Responsible for the day-to-day management of a project or campaign... keep everyone on time, on budget, and headed in the right direction. Articulate the project’s production needs to motivate the team to produce the best work, and actively problem-solve.

Collaborating with business units to define, implement and manage efficient procedures and workflows for broadcast and web content life cycle, including creation, approval, legal clearance, revisions and updates.

Gather and analyze information and derive conclusions to identify broadcast and social media Web strategies.

Ability to think openly, creatively while recognizing and nurture effective ideas from staff. Create new engaging, enriching and entertaining content to increase ratings, clicks and ultimately sales (see career highlights)

Special Projects Managing Producer 1997 to 2009 QVC, Inc. –

Schedule and delegate production assignments / Supervise production of all projects mentioned

Interview, review and provide input on staff positions such as shooters, editors, AP’s, pa’s and stylists.

Train new producers on national and international productions for travel segments, including concept development, script writing, coordinating logistics, managing on-location crews, budgeting and preparing business carne’s for gear and crews.

Producer/Writer, 1992 to 1997 QVC, Inc. –

Conceptualize, produced and wrote hundreds of promotional spots and segments in sports, music, fashion, jewelry, travel & children’s categories. Created other projects as assigned

Senior Editor, Editor, Graphics Supervisor 1987 to 1992 QVC, Inc. –

Edit blue chip projects such as converging with CEO’s, President’s and other top executives to create overall look of corporate projects.

Motivate, schedule and train staff of editors.

Director of Production, 1984 to 1987 American Video Company –

Malvern, Pennsylvania

Create marketing plans for new and existing Business / Increased new business by 30% first year / 33% second year

Construct budget proposals for clients / Result = closed sells by giving clients options with alternate proposals as to not let them walk away without doing business with us.

Budget, scout, and negotiate terms for clients to assure best margins. Results – 10% more business by not surcharging freelance work while maximizing staff

Executive Produce projects for clients from script to final product.

Career Highlights/Significant Accomplishments/ Awards

Telly Award Winner - NY Fashion Week promotional campaign -top honors

Board of Directors – Treasurer - Criticare INC, a home healthcare corporation, advised on company policies such as acceptance of additional insurance policies increasing sales by 8%. Launched Google search advertising to increase business, company exposure and social media consciousness

Successfully conceptualized and Executive Produced documentaries including, “Inside Brazil” “Where’s Bolivia”, “Thailand, hidden treasures “ “Behind the Seams- Fashion Week” “Host Search – the documentary” Sold show content and 1000’s of units for 100% extra revenue profit

Received International Omni Award for Excellence in Broadcasting –Documentary “Where’s Bolivia”.

Develop cross branding initiatives with company team leaders and outside firms such as, AOL, TW, Comcast, MTV, Bravo, NFL Films, E Networks, The Fitness Channel and Tivo. Averaged 20% increase in new customer business. ie. QVC presents: How do I Look? 1.1million in 2 hours; Blow Out : 14% new customer business. The Newlyweds: 900K of new business. The Apprentice: Exposure to 30 million potential new customers.

Responsible for managing production teams of 5 to 30 from idea to achieving strategic goal. Develop departmental structures which resulted in 27% increase in company’s blueprint for success survey.

Conceptualized, wrote, and initiated business plan for expansion companies of QVC, “Product Works” and “Pioneer Studios” Created additional profit margins for QVC within first 4 years

Executive Produce Network Holiday show – In charge of pre-recorded broadcast. Maximize sales by creating marketing strategic entertainment. Motivate and lead teams as well as balance the needs of various stakeholders within budget and time constraints. Negotiate legal clearance for all musical licensing rights. Supervise and articulate the advertising dynamics of the Holiday Programming. Track results such as clicks to earnings ratio. Ensure deadlines are met and within budget! Results = 2011 - 29% sales increase through engaging product placement programming.

Executive Producer / Brought in to fix and complete Host Search Documentary, Story of host auditions for a shot at a National Network – Increased viewership and web blogs contributing to 3.2 million in sales

Collaborated with CEO’s and other top executives to create multi-media and corporate projects. Created branded campaigns for executives to launch for employee leadership meetings: brand idea’s, “Nobody does it better” / “Climb on board” These are the days” for Barry Diller’s launching of Q2

Client/Celebrity list includes: Tom Hanks, Curtis Jackson (50 Cent) Justin Bieber, Clinton Kelly, Heather Graham, Josh Groban, Joan Lunden, Joan Rivers, Anne Hathaway, Paula Abdul, Jessica Simpson, Mike Rowe, Kim Kardashian, Marie Osmond,, Paula Deen, Donald Trump, Tony Bennett, Isaac Mizrahi, Neal Sedaka. and more

International broadcast liaison between QVC and international affiliates: Japan, UK, Germany / Italy / results saved 30% travel on international budget by sharing resources. Worked all over the world including, Austria, Brazil, Bolivia, China, Indonesia, Germany, Italy, Ireland, Mexico, Thailand and most of the USA

9-time Pace Setter Award -2000-2006 ; True North Award - Commitment to Excellence for QVC Holiday Programming -One of 32 employees out of 7000 per year awarded this highly esteemed recognition . President’s award nomination for cross branding promotion with the Style Network

Collaborative Partnerships with Networks, Agencies and various Organizations:

Pixar Pictures-Toy Story 3 promotional marketing packages

Access Hollywood – Inauguration Celebrity Coalition’s Ball, Paula Abdul Special

Style Network - EP for east coast Studio Park segments of the hit show “How do I Look?” with Finola Hughes

MTV - The Newlyweds – Executive Prouder for Studio Park Segments

Bravo’s – EP and manage crews for production of Blowout for Studio park episodes

PBS – Executive Produced “Take 5”- a critically acclaimed public opinion program for national distribution.

Allure, Redbook and Lucky Magazine (Conde Nast Publications) makeover cross branding 4% increase in subscriptions – Redbook makeover show – 200k gross revenue

Time Warner, Comcast, AOL – On demand programming

Fitness Network - Supervising Producer - “The Fitness hour” - fitness tips –Show results – 400K increased revenue

NFL Films-CBG post graphics supervisor for “This is the NFL and “Dream Season”

E Network - Producer, Joan Rivers behind the scenes, Vicenza Italy, Studio Park

Children’s Hospital of Philadelphia - Executive Produced promotional video in association with Miriam’s Kids

PA Webcast – Creative Director for web site – Innovative local based web broadcasting with local advertising

TNN Motor Sports-Diamond P, replay, video tape

MN on TV – Executive Producer for award winning local news, “Creative use of Cable Television”

Sears –Executive Producer- Marketing and Advertising campaign to motivate top sales represent ivies

Hershey Park – Executive producer - Advertising and marketing program;

Industrials-“Bridges” - Adult day care services; Increased sales by 16% first year

“Thorncroft” - Produced Therapeutic horse riding; funder raiser program 10K donation after one viewing


Dalet – Server systems

Final Cut training – FMC101

Web Design- Dreamweaver/HTML/Flash and Quick Time Streaming Video-2000 & 2001

Temple University -BA Radio/Television/Film-

Promax / BDA attendee -1998,2001,2003,2006

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