BALAMURUGAN THANGARAJ

Phone – SG: + ** **** **** / +1-716-***-****

Email id: ac7fqp@r.postjobfree.com

LinkedIn: http://www.linkedin.com/in/balamuruganthangaraj;

Summary

Data- Driven marketing professional with over 13 years of expertise in IT and Marketing driving marketing strategies, campaigns and creating opportunities online. Instrumental in deploying various digital campaigns with various companies and significantly enhance online communications. Passionate about trending MarTech and deploying them to enhance business process.

KEY SKILLS:

Marketing Strategies & Operations Marketing Operations

Email Marketing / Automation Website Design & Development

Social Media /Content Marketing Web Analytics/SEO/SEM/PPC

Lead Generation Strategies Digital Campaign development and Process

Online Store / Ecommerce Ecosystem Project Management

Education

MBA, James Cook University, Australia,(Singapore Campus), Graduated on May, 2011;

BE, in Information Technology, PSG Tech, India, 2003.

Certifications

Google Academy

HUBSPOT

SOCIAL MEDIA

Google Analytics

Email Marketing

Hootsuite

Ecommerce Analytics

Inbound Certification

ITU Online

Mobile Analytics

Social Media

Google AdWords

Tag Manager

Professional Experience

Marketing Manager @ Tagvance Pte Ltd from June.2018 to Present (Remote Work)

Develop technical documentations, case study, presentations, Videos and prepare quotations, procurement and reports for supporting RTLS Software.

Responsible for Web Designing using CMS and managing webserver, creating Marketing collaterals like Brochures, Flyers, Logos etc.;

Responsible for creating a Sales Pipeline and client on-boarding;

Reason for Leaving: Looking for Full-Time Role

Application Consultant @ Eins Technology Pte Ltd from April 2017 to May 2018

Perform Keyword research and create/curate SEO optimized content and articles to boost website rankings for Winner-sg.com.

Creating Website Traffic strategies and Plan, execute and optimize digital marketing programs from SEO, SEM, email/database marketing and automation, Social Media etc.;

Develop technical documentations, and prepare quotations, procurement and various reports.

Software installation and commissioning of desktop hardware, including hardware replacement and software migration; Manage Clients and responsible for updating the product.

Responsible for Web Designing and managing webserver, creating Marketing collaterals like Brochures, Flyers, Logos etc., System Integration and administration working at Data center.

Responsible for Pre-Sales, Sales, Business Development and working onsite in clients place.

Project Management and supervising for Installing Digital Signage for reputable Corporates.

Reason for Leaving: Look for Better opportunity

Marketing Manager @ Eng Siang International Pte Ltd from Nov.2016 to

April 2017

Design, Develop, Manage and maintaining Website and Online store /Ecommerce Ecosystem and Operations using Shopify;

Create and implement multi-channel sales by integration with other market place like Lazada and Qoo10; Responsible for inventory management and tracking of stocks; Manage Vendors and Customers;

Responsible for organizing events like CanJam and other AV related Events;

Creating email marketing automation process, Lead generation and Scoring using GetResponsys;

Deploying Google Analytics and monitoring the website Traffic and conversions;

Plan, execute and optimize digital marketing programs from SEO, SEM, email/database marketing and automation, Social Media etc.;

Reason for Leaving: Better Opportunity

Marketing Manager @ Homelement Pte Ltd from Sep.2014 to Oct.2016

Responsible for creating and designing logos, banners and buttons for websites, newsletters and Marketing Collaterals including blogs and Videos.

Creating marketing automation process, Lead generation and Scoring targeting using HubSpot;

Being a webmaster, manage all the responsibilities to provide guidance to other team members on web development issues.

Webmaster and responsible for Website management and traffic;

Plan, execute and optimize digital marketing programs from SEO, SEM, email/database marketing and automation, Social Media.

Deploying Google Analytics and monitoring the website Traffic and conversions;

Reason for Leaving: Employer don’t have foreigner Quota so can’t retain

Digital Consultant @ 360Celsius Sdn Bhd (Kuala Lumpur) from July.2013 to Feb. 2014

Creating profiles, social media profiles, Websites and other online presence for creating Brand recognition for the company and Clients. Designing wireframes, mockups & prototypes for apps and websites.

Promotion of Client Presence Online, through Various Channels like Website optimization, SEO, Social Media;

Plan and implement online and offline campaigns across channels and responsible for bringing results and also plan Campaign analysis and tracking, Campaign Optimization and reporting;

Responsible for providing Business Intelligence from the performance of Social Channels;

Responsible for Content Creation and Digital Content, Reporting of website and posts;

Reason for Leaving: Business Unit Closure

Marketing Automation Specialist @ Position2 Marketing, April 2013 to July.2013

Involved in Lead Generation, Marketing Automation using Marketo and Salesforce, Dynamics;

Data Management from various sources including Data from CRM. Development of Digital assets for the campaigns and do performance testing;

Lead Management and Scoring strategies and Integration with Salesforce field and mapping fields. Campaign reporting and optimization, successfully implemented marketing Automation process and flow for Clients like Lenovo, Quorum, Virident, Vormetric, Truste.

Reason for Leaving: Better Role

Online Marketing Manager@ People As Assets from, Feb. 2011 to March 2013

Manage the overall Marketing and Communications process with in the company and with partners;

Responsible for Website administration and creating website. Plan, execute and optimize digital marketing programs from SEO, SEM, email/database marketing and automation, Social Media etc.;

Design and implement marketing programs/strategies focusing on B2B and also B2C through content marketing, Email Marketing and Marketing Automation Strategies;

Reason for Leaving: Business Unit Closure, Moved to India

Pre-MBA Experience:

Period

Company

Position

Location

Nov’07 – Feb’09

Xoriant Solutions

Senior Software Engineer

Mumbai

May’07 – Oct’07

Infosys Technologies

Senior Software Engineer

Chennai

Sep’06 – May’07

Accenture Consulting

Software Engineer

Chennai

Apr’04 – Oct’06

Wipro Technologies

Project Engineer

Bangalore

Nov’03 – Apr’04

DSRC

Application Programmer

Chennai

Contact this candidate