BETSY S POWELL
Creative Director/Executive Producer/Business Development
• Creative, collaborative, strategic and synergistic. 360 experience: On-air, video, print, digital and social platforms.
• Innovative, proven creative leader with experience in feature film, TV, cable, streaming and corporate marketing.
• Oversight of creative for all media as well as hands-on copywriter, producer and director for multi-media.
• Experienced in-house with networks/studios and as contractor w/ agencies, networks, studios and corporations.
• Ability to maintain and build relationships, inspire and direct internal teams, and manage external resources. EXECUTIVE PRODUCER + CD + BIZ DEV
HOME BREW AGENCY – LA - Executive Producer + Director Business Development 2018 - present The Co.: Home Brew produces award-winning digital/social/AV campaigns for film, television and streaming. We blend cutting-edge design with strategic thinking to create intriguing brand experiences. Our team of designers, developers, producers, writers & strategists creating unique creative for all media. The Work: The Meg, Fantastic Beasts: The Crimes of Grindelwald, Mamma Mia: Here We Go Again, Smallfoot, Ready Player One, Tomb Raider. TV: Nick Jr, ABC, NBC, WGN, Disney, Amazon, Netflix. My Role: Director of Business Development, Executive Producer/CD of AV/On-air side. HB CREATIVE SNAPSHOT
BARK BARK – ATL - VP Client Partnerships + Theatrical CD 2017 The Co.: Bark Bark develops, crafts and delivers results-driven branded content, using the entertainment potential of brands to achieve their business goals. The Work: Creative Content for Studios, TV and Cable Networks. My Role: VP Client Partnerships/Business Development, CD of Theatrical. Hired to connect LA Studios and Networks to this Atlanta resource, and to present options for capitalizing on the Ga Film Tax credit. CD of Theatrical including content, EPK, BTS, Snapchat, bonus features, design, production, post. WHITE SPARK CREATIVE – LA - Executive Producer + Business Development + Copywriter 2010-2017 The Co.: An entertainment advertising agency for Film, TV, Print, Radio and Streaming. The Work: Multi-media Advertising/Promotion for: Feld Entertainment - launching new live shows, revitalized old ones for international/domestic tours: Disney on Ice & Disney Live!, On-Air for Disney XD, Freeform, Disney Channel. Indie film multi-platform marketing. My Role: Business Development, Executive Producer of AV/On-air side. Hands on Producer/Copywriter. Music lead.
FUSEtv (NUVOtv) – LA - Creative Director On-Air + Short Form + Digital 2012-2013 The Co.: Jennifer Lopez’ cable network start up, NUVOtv – targeting modern English-speaking Latinos. The Work: Position and Launch new cable network to it’s highest ratings in history. My Role: Worked for CMO, Jennifer Lopez as Creative Director of On-Air, short/long form content, corporate sizzles and digital services. Writer and Director. ACME TRAILER CO – LA - Executive Producer + Copywriter + Biz Dev 2010-2012 The Co.: Theatrical Trailer Company for top studios. The Work: Theatrical trailers for multiple feature films. TV division clients: ABC, CW, FOX, Turner. My Role: Copywriter for Theatrical and Business Development/CD for TV side. MOJO HOUSE – LA – CD/Biz Dev TV + Copywriter Theatrical 2005-2008 The Co.: Theatrical Trailer Company for premiere studios and TV Networks. The Work: Theatrical trailers for multiple studios. TV side: TNT, FX, USA. My Role: Copywriter on Theatrical side and helped create and oversee and CD the TV side. CBS NETWORK – LA - Creative Director + Advertising and Promotion 2002-2005 The Co.: Hired by CBS Network when they took over UPN Network – under Viacom. The Work: Re-brand and re-launch UPN with CBS Executive oversight. Launched America’s Next Top Model, Veronica Mars, Girlfriends, Haunted, Platinum, etc. My Role: Creative Director of Advertising and Promotion – overight half of network schedule. Drama, Comedy, Reality and Movie promotion. Upfronts, Show Launches, etc. WARNER BROS IN HOUSE AGENCY (IDEA PLACE) – LA – Copywriter/Producer 2000-2001 The Co.: Warner Brothers Theatrical – in house agency The Work: All media to promote WB films – trailer, TV, One Sheet, Radio, Print, Sizzle, Partnerships Marketing – Harry Potter, Cats and Dogs, Miss Congeniality, Hearts in Atlantis, etc. My Role: Copywriter and Producer all media.
• AGENCY: TRAILER PARK, ASPECT RATIO, OPEN ROAD ENT, NEW WAVE ENT, SEE.SPOT.CUT., ETC.
• NETWORK: LA/NY CBS, NBC, ABC, LIFETIME, CNN, UP, HBO, CN, TNT, etc. EDUCATION:
UNIVERSITY OF GEORGIA – Bachelor of Arts in Journalism - Advertising Major and Graphic Design Minor. American Advertising Federation – National Student Team Award Winner. PORTFOLIO CENTER – Atlanta, Ga. – Radio copywriting teacher / student of Art Direction. BP CREATIVE SNAPSHOT