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Manager Marketing

Location:
Charlotte, North Carolina, United States
Posted:
October 18, 2018

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Resume:

Lisa Ryan

**** ****** ***** • Charlotte NC *****

cell 704-***-**** • email ac7faa@r.postjobfree.com

PROFILE

A creative problem solver with strong communication skills and expertise with multiple products and services.

Utilizes extensive sales background to provide insight for new marketing strategies and programs.

Proven partnership and collaboration skills while excelling as an individual in a team environment.

EXPERIENCE

Bank of America, Charlotte NC

Digital Marketing Manager, Small Business Credit Card, March 2017 to September 2018 (Contractor)

Manage ongoing marketing in authenticated online banking space for Bank of America Small Business credit cards.

Execute creative A/B tests within online banking site. Work with external agency to develop Challenger creative. Procure approval from Legal, Brand and Compliance to ensure marketing communications are accurate. Coordinate with ePublishing and UX teams to execute new creative.

Participate in ongoing team meetings to socialize the testing.

Ensure existing creative placements are serving accurately.

TIAA, Charlotte NC

Marketing Manager, August 2016 to March 2017

Managed development of Participant communications regarding regulatory revisions to Money Market accounts and funds from communication development through production and mailing.

Bank of America Corporation, Charlotte NC

Marketing Manager - Field Sales, July 2009 to February 2016

Developed and managed marketing programs for the Home Loans (2009 to 2013) and Small Business (2013 to 2016) lines of business including direct mail, email, presentations, ads, flyers and website content.

Worked with the line of business sales performance and leadership teams to ensure prioritization of marketing programs to meet their current business strategy and sales goals.

Partnered with internal and external creative agencies to develop materials that will drive business to field sales.

Managed and maintained marketing pieces to ensure they contain current disclosures and product information and that they are reviewed for appropriate brand, legal and compliance guidelines.

Developed and provided quarterly updates to sales staff onboarding materials.

Wrote communications to share new marketing collateral and updates with the sales teams.

Miracle Ear, Charlotte NC

Marketing Manager, January 2008 to December 2008

Executed and tracked measurement of print, radio and direct marketing campaigns for a network of 45 retail locations.

Developed and managed the most successful existing customer direct marketing campaign in company history which resulted in a 250% ROI.

Implemented the use of a standard 800 number response channel which resulted in a 10% reduction in production costs.

Developed programs to monitor and measure incoming prospect and customer calls to track call outcome and program success.

SnapAV, Charlotte NC

Marketing Manager, October 2006 to December 2007

Developed and executed print campaigns and banner ads for retail and wholesale companies owned by Wirepath.

Developed and produced marketing materials for new product development.

Flawless execution of product management and production oversight.

Bank of America Corporation, Charlotte NC

Marketing Product Manager, June 2002 to April 2005

Direct Marketing Center of Excellence – Multi-Cultural Debit and Pre-paid Cards

Developed and implemented direct marketing programs in support of debit and pre-paid cards for multi-cultural customers.

Managed the development of materials for qualitative research for bi-lingual direct marketing programs.

Leveraged qualitative data to determine customer language preference.

Planned and executed annual Gift Card Prior Holiday Purchaser programs which resulted in a 12% incremental response rate.

Completed Six Sigma Green Belt Certification which resulted in a reduction of $371K in marketing dollars spent on Spanish speaking customers receiving English-only marketing materials.

Publicis Hawkeye, Charlotte NC

Account Director - 1999 to 2002

Account Supervisor - 1995 to 1999

Clients include Bank of America, Lowe’s Home Improvement Credit Card, Godiva Chocolatier

Oversaw development of successful customer loyalty programs including monthly and quarterly customer contact through direct marketing.

Planned quarterly loyalty card acquisition programs that consistently met client goals.

Developed and refined suites of direct marketing solutions to address different segments of customer ordering behavior.

Integrated efforts of Analysis and Production teams to ensure proper performance reporting related to all DM campaigns and marketing strategies.

Developed marketing campaigns to drive card acquisition, activation and usage.

Wunderman Worldwide Direct, New York, NY

Account Executive – 1992 to 1995

Client: American Express

Participated in end-to-end marketing campaign to launch the American Express Optima Card.

Managed and executed monthly barrier campaigns designed to motivate customers to overcome obstacles to increased card usage.

Ogilvy & Mather Direct, New York, NY

Account Executive – 1988 to 1992

Clients: AT&T, TIAA

Responsible for client service and direct marketing project management.

Graduated from the Ogilvy & Mather Account Management Training Program.

EDUCATION

Keene State College, Keene NH

Bachelor of Arts with Honors in English

Six Sigma Green Belt Certified



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