JENNIFER A. LARK
**** ********* *****, ******, ** 75214
Cell/Text: 469-***-**** • Email: ac7f8h@r.postjobfree.com S U M M A R Y
Seasoned executive, with solid marketing and sales experience. Comfortable working in diverse environments B-to-B, consumer, large and small, international and domestic corporations. Creative, independent-thinker with outstanding communication and collaborative skills. P R O F E S S I O N A L E X P E R I E N C E
EPIC PRODUCTS INTERNATION CORP. 2008-Present
Vice President Business Operations, Arlington, TX
Member of executive team, overseeing all operational aspects of $6M family-owned, printing equipment manufacturer
• Negotiated sale and service aspects of equipment contracts
• Interfaced with sales, engineering and manufacturing to oversee timely production and implementation of equipment
• Developed a COGS model and conducted monthly analysis
• Worked with developer to overhaul company WordPress site, wrote and maintained content
• Implemented the adoption of SalesForce, trained sales team, maintained content, generated reports and marketing campaigns
• Coordinated all aspects of attending various industry tradeshows
• Worked with trade magazines and associations for ad placement and case study article content
• Implemented a unified marketing strategy across all company sales collateral
• Worked with videographers to create product videos
• Managed a team of contract technical writers to write and maintain product manuals and specs CHESAPEAKE CORPORATION 1995-2001
Business Development Manager, Dallas, TX
Identified and executed strategic projects to expand and improve service to new and existing customers for $350M point-of-purchase advertising division
• Utilized project management skills to direct a cross-functional team responding to strategic business opportunities with potential annual revenue of $2M - $10M
• Partnered with sales team to conduct sales presentations to new and existing customers
• Performed industry segmentation, evaluated customer mix and identified new target accounts
• Identified and launched new product and service offerings, including training sales team on features/benefits, developing pilot programs and evaluating success via client feedback Senior Strategic Analyst, Richmond, VA
Assisted company with international business development growing the company globally through extensive market and acquisition research
• Conducted a general study of global packaging and merchandising practices; assessing retail dynamics, consumer habits, competitive environment, investment climate of 16 countries
• Developed and utilized a quantitative and qualitative analysis tool to prioritize target markets
• Identified an acquisition target in France (total annual sales $350 M), performed due diligence and supported the integration of the newly acquired company JENNIFER A. LARK PAGE 2
• Studied the South American point-of-purchase industry; conducted interviews with consumer product companies, advertising agencies, retailers and local producers
• Identified and interviewed perspective joint venture partners candidates
• Developed a business plan for market entry and presented to board-of-directors for approval
• Established a joint venture with a Brazilian company (initial capital investment $2M) SCOTT PAPER COMPANY, Philadelphia, PA 1994
Marketing Intern
• Executed a global market segmentation project across ten industries
• Conducted an in-depth end-user, distribution and competitive analysis
• Recommended appropriate target markets, product positioning and marketing mix TSK TEST SYSTEMS, INC., Livonia, MI 1991-1993
Inside Sales Coordinator
• Supported sales force in all aspects of business-to-business selling
• Liaison between German parent company and US management MOR-PACE, INC., Farmington Hills, MI 1992-1993
Market Research Assistant
• Collected quantitative and qualitative data through phone and site surveys DGM GMBH, Frankfurt, Germany 1990
Management Consulting Intern
• Developed and presented consulting projects in conjunction with senior partners AVIS PRIVATSCHULE, Russelsheim, Germany 1990
ESL Teacher
• English instructor for Opel/GM management
E D U C A T I O N
Master of Business Administration
Thunderbird - American Graduate School, Arizona State University, Glendale, AZ
• Concentration in International Marketing and Management
• Graduate project: Assessed the Mexican fire and emergency care market for Rural Metro Corporation and devised a market entry strategy
BA Business and German
Bowling Green State University, Bowling Green, OH
• Summer Study Abroad, Salzburg, Austria
• Scholarship recipient, Johannes Gutenberg Universität, Mainz, Germany L A N G U A G E S
Native proficiency in English • Highly proficient in German • Proficient in Swedish A C T I V I T I E S / A C H I E V E M E N T S
Lifetime Service Award, Texas PTA • Girl Scout Troop Leader, 9 years Youth Basketball Coach YMCA & SVAA, 12 years