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Sales Marketing

Dallas, TX
October 21, 2018

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**** ********* *****, ******, ** 75214

Cell/Text: 469-***-**** • Email: S U M M A R Y

Seasoned executive, with solid marketing and sales experience. Comfortable working in diverse environments B-to-B, consumer, large and small, international and domestic corporations. Creative, independent-thinker with outstanding communication and collaborative skills. P R O F E S S I O N A L E X P E R I E N C E


Vice President Business Operations, Arlington, TX

Member of executive team, overseeing all operational aspects of $6M family-owned, printing equipment manufacturer

• Negotiated sale and service aspects of equipment contracts

• Interfaced with sales, engineering and manufacturing to oversee timely production and implementation of equipment

• Developed a COGS model and conducted monthly analysis

• Worked with developer to overhaul company WordPress site, wrote and maintained content

• Implemented the adoption of SalesForce, trained sales team, maintained content, generated reports and marketing campaigns

• Coordinated all aspects of attending various industry tradeshows

• Worked with trade magazines and associations for ad placement and case study article content

• Implemented a unified marketing strategy across all company sales collateral

• Worked with videographers to create product videos

• Managed a team of contract technical writers to write and maintain product manuals and specs CHESAPEAKE CORPORATION 1995-2001

Business Development Manager, Dallas, TX

Identified and executed strategic projects to expand and improve service to new and existing customers for $350M point-of-purchase advertising division

• Utilized project management skills to direct a cross-functional team responding to strategic business opportunities with potential annual revenue of $2M - $10M

• Partnered with sales team to conduct sales presentations to new and existing customers

• Performed industry segmentation, evaluated customer mix and identified new target accounts

• Identified and launched new product and service offerings, including training sales team on features/benefits, developing pilot programs and evaluating success via client feedback Senior Strategic Analyst, Richmond, VA

Assisted company with international business development growing the company globally through extensive market and acquisition research

• Conducted a general study of global packaging and merchandising practices; assessing retail dynamics, consumer habits, competitive environment, investment climate of 16 countries

• Developed and utilized a quantitative and qualitative analysis tool to prioritize target markets

• Identified an acquisition target in France (total annual sales $350 M), performed due diligence and supported the integration of the newly acquired company JENNIFER A. LARK PAGE 2

• Studied the South American point-of-purchase industry; conducted interviews with consumer product companies, advertising agencies, retailers and local producers

• Identified and interviewed perspective joint venture partners candidates

• Developed a business plan for market entry and presented to board-of-directors for approval

• Established a joint venture with a Brazilian company (initial capital investment $2M) SCOTT PAPER COMPANY, Philadelphia, PA 1994

Marketing Intern

• Executed a global market segmentation project across ten industries

• Conducted an in-depth end-user, distribution and competitive analysis

• Recommended appropriate target markets, product positioning and marketing mix TSK TEST SYSTEMS, INC., Livonia, MI 1991-1993

Inside Sales Coordinator

• Supported sales force in all aspects of business-to-business selling

• Liaison between German parent company and US management MOR-PACE, INC., Farmington Hills, MI 1992-1993

Market Research Assistant

• Collected quantitative and qualitative data through phone and site surveys DGM GMBH, Frankfurt, Germany 1990

Management Consulting Intern

• Developed and presented consulting projects in conjunction with senior partners AVIS PRIVATSCHULE, Russelsheim, Germany 1990

ESL Teacher

• English instructor for Opel/GM management


Master of Business Administration

Thunderbird - American Graduate School, Arizona State University, Glendale, AZ

• Concentration in International Marketing and Management

• Graduate project: Assessed the Mexican fire and emergency care market for Rural Metro Corporation and devised a market entry strategy

BA Business and German

Bowling Green State University, Bowling Green, OH

• Summer Study Abroad, Salzburg, Austria

• Scholarship recipient, Johannes Gutenberg Universität, Mainz, Germany L A N G U A G E S

Native proficiency in English • Highly proficient in German • Proficient in Swedish A C T I V I T I E S / A C H I E V E M E N T S

Lifetime Service Award, Texas PTA • Girl Scout Troop Leader, 9 years Youth Basketball Coach YMCA & SVAA, 12 years

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