MOHANRAJ C.L.

Mobile: +919*********

E-Mail: ac7f5y@r.postjobfree.com

Senior level positions in Business Development, Partner/Channel Management and Distribution Management with leading MNC

GEOGRAPHICAL TERRITORIES HANDLED

India

GCC, MEA

Bangladesh

Sri Lanka

Maldives

PROFESSIONAL PROFILE

A competent professional with over 22years’ experience in the functions of Sales & Marketing in CCTV, Industrial Automation, IT and Power & Energy Management & Retail Industry

Possess domain expertise in Corporate/ Industrial sales, marketing, business development, key account management as well as other allied operations.

Handled CCTV, Enterprise Video Management Systems, Hybrid Storages, NVR, EMS & Access Control Systems, BMS, IT Products & Solutions

Currently associated with Dahua Technology India Private Limited - South India

Extensive background in complex and challenging environments with proven ability to represent the company with customers. .

Demonstrated abilities in developing depot management / dealer network infrastructures and effective Channel Management and Marketing.

AREAS OF EXPERTISE

Managing the sales and marketing operations for promoting products and accountable for achieving business goals and increasing sales growth.

Monitoring competitor activities and devise effective counter measures.

Evaluating performance & monitoring distributor sales and marketing activities.

Managing territory allocation and appointment of distributors in the region.

Enabling business growth by developing and managing a network of channel partners across assigned territories. Guide and train Partners to accomplish set revenue and business targets.

Identifying improvement areas & implementing measures to maximise satisfaction levels. Serving as a point of contact for the client for escalations.

Ensuring continuous interaction with the customer to make sure that area of concern can be worked upon for improving service levels.

WORK EXPERIENCE

MAY 2017 to Till now with Dahua Technology India Private Limited., as Business Development Manager -South

Company Profile:

A Leading Manufacturers of HDCVI & IP CCTV Cameras & product design Company providing the most comprehensive range of Analog/IP CCTV Systems, DVR, and HVR, Retail Solutions & Enterprise Video Management System Solutions

Responsibilities

Handling the Channel Partners & System Integrators of the assigned geography of Project Division.

Expertise in Mid & Large Retail Segments

Guiding and training Channel Partners & System Integrators by providing technical support.

Increasing the coverage through the sales force team.

Managing Channel Partners & System Integrators’ queries, caring for market hygiene & merchandising.

Planning, forecasting, preparing and implementing sales plan.

Ensuring Primary placement & target achievement through Channel Partners & System Integrators Sales People.

Developing good relationship with Architects, Builders, Consultants & Electrical Contractors

June 2016 to April 2017 with Bajaj Electricals as Area Manager (IBMS)- South India for Solution Sales of Building Management System, Fire Detection Systems, Gas Suppression Systems, Access Control System, CCTV Surveillance System, Lighting Controls, PA and wireless range of products. Associated with Delta Controls, Grey Stone Energy systems, Securiton, Vivotek, HID, Magnum, Kiddie Etc.

Company profile:

Bajaj Group One of the oldest business conglomerates in India, A group comprising of 25 companies, Turnover over INR 280 Billion (~USD 6 Billion, at INR 46 per USD).Around 36,000 Employees. Bajaj IBMS providing Integrated Building Management Systems (IBMS) - Bajaj Electricals to offer a wider product portfolio that includes Building Management System, Fire Detection Systems, Gas Suppression Systems, Access Control System, CCTV Surveillance System, Lighting Controls, PA and wireless range of products.

April 2015to March 2016 with Arabian Security Devices & Equipment Trading - Dubai as Sales Manager for Projects. Handling Uniview (a) UNV (IP camera, NVR, encoder, decoder, IP SAN, client software and app.), Enterprise Video Management Systems, Access Control Systems, BMS. Manages System Integration /Consultants/Extra Low voltage Contractors (ELV Systems Integrators) Electro Mechanical Contractors in GCC /MEA /Srilanka/Bangladesh

Company profile:

Arabian Security Devices & Equipment Trading - Dubai electronic systems supplier in the GCC, providing leading branded technologies covering Security, CCTV, VMS, ACS, temperature, visual, sound and lighting systems. The company which supplies and supports Electronic Security Solutions to local business, multinational companies and the government sector.

Sep 2014 to April 2015 with Alrams. as Sales Manager (GEC/MEA/Srilanka /Bangladesh) for Distribution and Projects. Handling System Integration /Consultants/Extra Low voltage Contractors (ELV Systems Integrators) Electro Mechanical Contractors

Company profile:

Al Rams was established in 1976 as a Limited Liability Company with the vision to have a major presence in the retail/whole sale and distribution sectors of Electronic Industry. Al Rams today deal in Consumer Electronics, Home appliances, IT and Telecom products of reputed brands and has excellent business relationship with their suppliers and customers.

July 2012 to June 2014 with Prama Hikvision India Pvt. Ltd., as Regional Sales Manager- Key Accounts –South

Company Profile:

A Leading Manufacturers of analog & IP CCTV Cameras & product design Company providing the most comprehensive range of Analog/IP CCTV Systems, DVR, HVR & Enterprise Video Management System Solutions

Responsibilities

Handling the System Integrators of the assigned geography of Project Division.

Guiding and training System Integrators by providing technical support.

Increasing the coverage through the sales force team.

Managing System Integrators’ queries, caring for market hygiene & merchandising.

Planning, forecasting, preparing and implementing sales plan.

Constantly focussing on & increase Projects width & depth for CCTV Systems ANALOG & IP )

Ensuring Primary placement & target achievement through System Integrators Sales People.

Developing good relationship with Architects, Builders, Consultants & Electrical Contractors

August 2011 to June 2012 with Axis Communication Pvt. Ltd., as Regional Sales Manager – West

Company Profile:

A Leading Manufacturers of IP CCTV Cameras & product design Company providing the most comprehensive range of IP CCTV Systems & Complete Video Management System Solutions

Responsibilities

Handling the System Integrators of the assigned geography.

Achieving retailing as well as the targets as per the SI

Guiding and training System Integrators by providing technical support.

Increasing the coverage through the sales force team.

Managing System Integrators’ queries, caring for market hygiene & merchandising.

Planning, forecasting, preparing and implementing sales plan.

Constantly focussing on & increase distribution width & depth for CCTV Systems IP )

Ensuring Primary placement & target achievement through System Integrators Sales People.

Developing good relationship with Architects, Builders, Consultants & Electrical Contractors

JUNE 2003 – JULY 2011 with CBC Corporation India Pvt Ltd, as Regional Sales Manager-South

Company Profile:

A Leading Manufacturers of CCTV Cameras, Lens, IP Video Management Systems, Radar based video surveillance and product design Company providing the most comprehensive range of CCTV Systems & Complete Video Management System Solutions

Responsibilities

Handling the System Integrators of the assigned geography.

Achieving retailing as well as the targets as per the SI

Guiding and training System Integrators by providing technical support.

Increasing the coverage through the sales force team.

Managing System Integrators’ queries, caring for market hygiene & merchandising.

Planning, forecasting, preparing and implementing sales plan.

Constantly focussing on & increase distribution width & depth for CCTV Systems (Analogue & IP )

Ensuring Primary placement & target achievement through System Integrators Sales People.

Organising different sales Promotional programs for System Integrators & Distributers

Developing good relationship with Architects, Builders, Consultants & Electrical Contractors

SEPTEMBER’2001 - June’2003 with TRIDENT INFOSOL PVT. LTD, Chennai as Sr. Product Engineer

Company Profile:

A Leading manufacturers representative of Single board computers, LCD Displays, LCD Work Stations, Flash disk Products, Power Supply, Rugged Laptops for Military application, Input/Output Cards like PMC, CPCI, VME, Mil Standard 1553 Interface cards, Industrial Grade Key board, Chassis, Network Communication products, systems integration and product design Company providing the most comprehensive range of EDA/CAE Tools, Reliability Analysis Software, DSP, Embedded, Data Acquisition, SCADA & System Solutions

Responsibilities

Monitoring the Complete Sales Process

Handling a team of Product Engineers & Keeping a Clear Track on their Prospects.

Periodic Training and Updates of New Products.

Actively involved in interfacing with the corporate, understanding their needs and recommending the products as per the requirements.

Creating a Good Relation ship with Existing SME accounts and Grabbing major business from them.

Monitoring Promotional Activities done by Principles

Ensuring the Profitability thru High End Products

AUGUST’1998-AUG’2001 with ALACRITY ELECTRONICS LIMITED, as Sales In Charge of Karnataka for Energy Management Systems

Company Profile:

A Market leaders in servo stabilizers in the brand name of KRYKARD and Leading manufacturers representative in the field of Energy Management Instruments (Power, Energy, Demand & Power Quality) Industrial Automation ( SCADA & Data Acquisition Modules) in association with Power Measurement Limited (Canada)& El control (Italy).

Responsibilities

Handling distributors, System Integrators and the retailers of the assigned geography.

Achieving retailing as well as billing targets as per the distributors.

Guiding and training salesman & retailers by providing technical support.

Managing retailers’ queries, caring for market hygiene & merchandising.

Planning, forecasting, preparing and implementing sales plan.

Constantly focussing on & increase distribution width & depth for Energy Management Systems

Ensuring secondary placement & target achievement through Distributor Sales Representatives.

Organising different sales Promotional programs for Energy Management Systems

JUNE’1995-AUGUST’1998 with VESTAS RRB INDIA LIMITED., Chennai as Engineer - Projects for entire Tamilnadu

Company Profile:

A Leading manufacturers representative of Wind electric generators. Company providing the most comprehensive range of Wind electric generators.

Responsibilities

Handling the entire Project development activities for Installing WIND MILLS

Supervising, Installation & commissioning of Wind Electric Generators.

Conducting Energyl Audit in Every Quarter

Transformers, Electrical Structures, Metering Test

Testing of Transformers, Metering Test & Circuit Breakers

Project Co-ordination with Sales Team

ACADEMIC CREDENTIALS

MA – (Public Administration) : From Madurai kamaraj University 2009.

PGDBM (Marketing) : from SISI, Guindy 2007

DEEE (Electrical & Electronics) : from Panimalar college, in 1996. First Class.

SSLC (Class 10th ) : from PS High School in 1992

PERSONAL PORTFOLIO

Date of Birth : 23TH JUNE 1977

Father Name : C.R.Lakshminarayanan

Nationality : Indian

Marital Status : Married

Languages Known : English, Tamil & Kannada

Permanent Address : Old 110, New 12, Karaneeswarar Koil

Street, Mylapore, Chennai 600004

Contact this candidate