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Social Media Manager

Old Toronto, ON, M5R 1B5, Canada
October 16, 2018

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Shahd Elashri

** ****** ****** ******, *******, ON, M5R1B5 647-***-**** Economics, ICCIT and Psychology

An undergraduate student at the University of Toronto graduating in April 2019. Looking for a full-time position in the Economics or Marketing industry where I can apply my skills and passion to the benefit and support of the organization. EDUCATION

Double major in Economics and Communication, Culture, Information & Technology (CCIT) Minor in Psychology

University of Toronto, 2015 – Expected 2019

CGPA: 3.36

Teaching Assistant – ECO100 – University of Toronto RELEVANT COURSES

Data analysis, Statistics I&II, Financial Economics I&II, Graphic Designing, Design Thinking, Management, Representation, Writing I


Illustrator, Adobe Photoshop, Proficient in Salesforce, Visio, NPS, Microsoft Excel, Microsoft Office Suite, Tableau, Mailchimp, and SAP.


Digital Communications and Marketing Intern – Orion, Toronto Sept 2018 – Dec 2018

• Work with the Director, Marketing and Communications, the Marketing Manager, as well as the Policy and Stakeholder Analyst to aggregate and/or create content for the website, email and social media

• Use Facebook, LinkedIn, Twitter, Youtube and recommend other social media platforms to engage the community

– specifically in the research, education and innovation sector

• Research and utilize integrated marketing techniques including SEO, email, web, social media, exhibit and print materials, as well as list management to incite customer action, including event registration

• Assist with target audience analysis, recommending strategies for engagement

• Creating campaign lists and metrics reports

Business and Finance Analyst Co-op – Business by Philosophy, Toronto Sept 2018 – April 2019

• Assist with competitive analysis reports

• Conduct market analysis and present research findings to CEO

• Collect and analyze data to develop marketing initiatives

• Support with financial models and business cases

• Perform economic impact and calculations of details in project plans

• Conduct research on market trends and consumer needs

• Work on ERP systems for clients to ensure efficiency Summit Summer Sales & Marketing Intern– IBM, Toronto May 2018 – August 2018

• Prepare proposals of software and service products for client teams using Powerpoint

• Handle and manage IBM booths for clients’ yearly charity events

• Manage a weekly WebEx program for clients using Excel and Powerpoint that has generated a pipeline of $10M

• Operationalize the diversity report and the NPS process for the team

• Present a weekly PowerPoint on one of IBM’s new services to keep the team updated on new advancements

• Work on Salesforce to manage, track, and create unique and efficient records of all new opportunities.

• Awards: Achieved first place in the IBM intern challenge, working with Manulife, by proposing a new and interesting solution for the client that generated interest and further conversation between IBM and Manulife. Vice President - Creatives For A Change - University of Toronto Sept 2017 – April 2018

~ An initiative to promote the importance of creativity and thinking out of the box ~

• Lead in designing and publishing event posters, using Illustrator and Photoshop, to promote upcoming events on social media and around campus

• Prepare events’ slideshows for speakers, on PowerPoint, to ensure a smooth and professional event

• Scheduling and conducting weekly team meetings, to ensure team members are coordinated and up to date

• Manage and engage our social media followers to help build awareness for our new initiatives on campus

• Create content for our social media accounts and schedule posting times

• Ensure effective coordination within team members through Slate

• Send out emails to club members to inform them of upcoming events Marketing Associate -Business Consulting Association – University of Toronto Sept 2016 –April 2017

• Developed poster designs on Illustrator and Photoshop to keep students updated on future events and activities

• Responsible for managing social media platforms such as Twitter, Facebook and Instagram where I was successful in engaging more of our followers

• Created monthly calendars for the posts on each platform including the content and posting time, which ensured an efficient marketing technique

Rotational Intern – IBM, Dubai April 2016 - June 2016

• Assisted with poster designs through Adobe Photoshop and Illustrator

• Prepared tax returns by obtaining additional information on taxable income and deductible expenses and allowances

• Promoted IBM products through different online platform to raise awareness of its new Cloud products

• Assisted in preparing marketing schedules for future events and campaigns using Excel Accountant Assistant - DAMAC, Dubai July 2014- June 2015

• Reviewed balance sheet prepared by senior accountant to check for accuracy before sending it to the auditors

• Provided clerical assistance to the accounting department with data entry of financial transactions into database

• Prepared presentation of balance sheet updates alongside the accounting manager

• Excel Accounting data entry


Family Settlement Assistant – Volunteer at the Together Project, Toronto August 2016 – April 2018

• Help the refugee families settle in their new homes by accompanying them to shop for furniture and show them around their neighborhood

• Translate official papers for the families, such as government documents and health card applications

• Assist the families to register for school or required courses depending on their educational level

• Accompany refugee family and sponsors on holiday outings to facilitate the communication between them and to get the refugee family familiar with the city

• Teach the refugees English every Saturday for three hours HOBBIES & INTERESTS

Photography Editing Swimming Tennis

References Available Upon Request

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