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Social Media Marketing

East Brunswick, NJ
October 16, 2018

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Wadie Zakhary

*** * **** **, *** York, NY *****

Email: - Mobile: +1-407-***-****


Bachelor of Arts

The American University in Cairo (AUC) GPA 3.4 out of 4.0

Major: Integrated Marketing Communication (IMC); a mass communication major with a concentration in advertising and marketing

Minor: Rhetoric and Writing; a writing minor with a concentration in Business and Creative writing.

Graduation: June 2016

American Diploma

BBC International School, 2012

SAT Score: 1500

Work Experience

Research Executive, Awe Research, Cairo, Egypt, December 2017 – present

One of the leading market research agencies in Egypt and the Middle East.

Accounts: Henkel, PepsiCo, and SAGIA.

Handle daily research tasks from a to z, including all project management, briefing the operations team on the market sample, writing communication guides/the data that will be gathered, conducting focus groups and interviews to collect data, analyzing the data, and writing reports while highlighting key insights.

Social Media Executive, Careem Egypt, Cairo, Egypt, June 2017 – December 2017

The leading technology transportation company in Egypt and one of the leading in the MEA region.

Gather insights from social media about on-going marketing campaigns and present them to the Marketing Department.

Write the copy for the social media Calendar Plan.

Answer people's inquiries about the company and its services, and handle critical posts that may affect the brand image, such as posts about incidents with Captains that get a high number of shares and engagement.

Coordinate between customers and specific departments, such as the Supply Department that is responsible for managing captains and handling captain complaints.


Account Management Intern, J. Walter Thompson, Cairo, Egypt, May 2017 – June 2017

The leading advertising agency in the world.

Accounts: Philip Morris, Duravit, and Al Ahli Bank of Kuwait

Account Management and Planning Intern, Momentum Egypt, Cairo, Egypt, January 2017 – April 2017

Momentum is one of the fastest growing advertising agencies in Egypt and is part of the biggest company network in the world, WPP.


o1 Silver Effie for #MoreToAutism

o1 Silver Effie and 7 Cristal awards for #DearYoungerMe

Accounts: The Egyptian Autistic Society, Mobil, Palm Hills, Juhayna, El Araby, and Emirates NBD

Email: - Skype and Mobile: (0020) 100*******

Research about clients, their competitors, and previous campaigns through primary and secondary sources.

Brainstorm and create IMC campaigns from start to finish.

Present proposals to clients on agreed deadlines.

Present campaign to sponsors, what we need from them, and what we offer in return.

Brief copywriter and graphic designers on the campaign and required tasks

Set checkpoint dates and deadlines with creative teams.

Manage and communicate back and forth between client and internal departments.

Attend TVC shoots to ensure a smooth workflow.

Post content on social media for campaigns.

Manage social media pages of an account and archive all reactions to the campaign.

Junior Account Executive, Mental Media, Cairo, Egypt, November 2016 – January 2017

Accounts: Dusit Thani, TAO, Devarana Spa, The Waterway, apt-9, La Reina, and NGS Egypt

Coordinated between clients and the designer.

Researched and understood my accounts' services, products, and their competitors.

Created Calendar Plans that are consistent with the brands’ voices and persona

Developed unique ideas for social media pages to raise and maintain high social media awareness and engagement.

Attended photo-shoots with the photographer to ensure a smooth workflow.

Presented Calendar Plans to clients for approval or modification on agreed deadlines.

Handled moderation on Facebook and Instagram.

Monitored content engagement.

Covered, photographed, and wrote articles for Prime Magazine.

Marketing Intern, Marketing Department, Vodafone Egypt, August 2015

Work Study and Volunteer Work

Joker, Office of Student Support, AUC, Cairo, Egypt, January 2016 – May 2016

A buddy for blind students, who went with them to classes and spent time with them around campus.

Made phone calls, took appointments for the department and ushered in its event.

Spread the word about the department’s services among students.

Marketing and Social Media Chair, Quiet Library Campaign, AUC, February 2014 – December 2015

Planned creative activities to perform in library to sway students to be silent, created and operated the campaign’s Facebook page, by which communication and announcements were conducted, and distributed giveaways and flyers on campus to promote the campaign.

Email: - Skype and Mobile: (0020) 100*******

Assisted in library admin tasks, such as filling the team’s attendance and creating appointments with other parties.

Social Media Specialist, Egyptian Streets, Cairo, Egypt, July 2014 – April 2015

Posted content, monitored engagement, and managed the community by replying to messages and comments on Facebook, Twitter, and Instagram.

Interviewed individuals for an article.

Wrote an article about an NGO’s event in Ramadan.

Covered and photographed an event.

Extra-Curricular Activities

The International Conference on Global Economy (ICGE), AUC, Fall 15 – Spring 16

Interviewed delegates on phone to test their English skills.

Created Excel sheets with technical details of members and delegates.

Wrote an evaluation questionnaire for delegates to evaluate and improve the sessions.

SU Presidential Election Campaign, AUC, Spring 15

Communicated the message of the SU presidential candidate to students and swayed their opinions to vote for him.

Peer Advising Leader (PAL), AUC, Spring 15

Ushered in The Talk event and wrote the copy of social media posts about The Talk event.

Spread the word about the event through social media and handing out flyers to students on campus and outside campus.

Student Union (SU), AUC, Fall 14 – Spring 15

Took students’ complaints regarding their departments, professors, and staff at the SU Help Desk four days a week; and contacted students to discuss the action the SU can help with and was assigned to certain cases to represent students in front of department Chairs.

Talked to numerous students as an SU representative to gather insights on their needs and expectations regarding their educational experience; and attended weekly meetings to inform the union about the students’ needs and suggested solutions.

Khatwa Foundation, AUC, Fall 13 – Spring 14

Ushered in Omar Khairat’s concert; and worked on the concert planning and made sure everything went according to it by calling sponsors to make sure that they face no issue in entering campus and have enough time to set their booths up, and following up on the ushers.

Model Council of Ministers (MCM), AUC, Fall 13 – Spring 14

Contacted cafés and restaurant owners and convinced them to sponsor and sell their products at MCM’s event.

ENACTUS (SIFE), AUC, Spring 13 – Spring 14

Email: - Skype and Mobile: (0020) 100*******

Ushered in Mashrou’ Leila concert; and worked on organizing the whole event, including communicating with vendors and DJ and reserving the hall from the administration.

Finance and Economics Club (FEC), AUC, Fall 12 – Spring 14

Communicated with café and restaurant owners to get sponsors for the club’s events; and explained the events’ message and dates.

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