Page * of *

KJ Hanna

Los Angeles, CA 917-***-**** ac7efs@r.postjobfree.com

WORK EXPERIENCE

FREELANCE:

DIGITAL ACCOUNT DIRECTOR MAY 2017 – JULY 2018

Sapient Razorfish Los Angeles, CA

• Account director managing and day-to-day point of contact for Samsung’s retail launches (in store devices)

• User experience (UX) co-lead on CMS/RMS Samsung corporate initiative DIGITAL ACCOUNT DIRECTOR/USER EXPERIENCE JAN 2017 – APR 2017 Edelman Digital Health Los Angeles, CA

• Digital account and digital strategy support on transcatheter aortic valve replacement (TAVR) medical device

• UX designer for TAVR brand websites

• Created and established internal routing and user acceptance testing processes and documentation DIGITAL ACCOUNT/USER EXPERIENCE JUL 2016 – JAN 2017 GSW Santa Monica, CA

• Digital account support for oncology launch brand, NERLYNX

• UX designer for NERLYNX disease state education website DIGITAL ACCOUNT SEPT 2015 – DEC 2015

CDM Los Angeles Los Angeles, CA

• Digital account support on Amgen HCP brands SENSIPAR and ARANESP

• Managed $3mm of Amgen data and analytics

FULL TIME:

GROUP ACCOUNT SUPERVISOR/DIGITAL STRATEGIST OCT 2014 – SEPT 2015 Area 23 New York, NY

• Hybrid role to bridge the gap between Account and Strategy teams on VIEKIRA PAK for AbbVie and JARDIANCE for Boehringer Ingelheim/Lilly

• Led the development of situational analysis, strategic imperatives, and tactical objectives for JARDIANCE global brand planning

• Participated in all business planning sessions, conducted primary research, compiled statistics, and gathered and analyzed various data sets of online assets

• Managed and mentored 2 junior members of the VIEKIRA PAK and JARDIANCE account teams

• Account and digital strategy lead on several new business pitches FREELANCE:

DIGITAL ACCOUNT OCT 2013 – SEPT 2014

Havas Life Metro New York, NY

• Digital account and strategy support for Amgen iDetails for ARANESP, XGEVA, SENSIPAR, PROLIA, IMLYGIC, NPLATE, VECTIBIX, EPOGEN, NEUPOGEN, and NEULASTA

• Managed and mentored junior account team member and helped them successfully transition from a traditional account to a digital account role

Page 2 of 2

DIGITAL ACCOUNT OCT 2012 – JUL 2013 / APR 2011 – JAN 2012 The CementBloc New York, NY

• Digital account support for the launches of CIMZIA for rheumatoid arthritis and Crohn’s disease indications, AFINITOR, ELIQUIS, and MENVEO

DIGITAL ACCOUNT JUL 2012 – OCT 2012

Area 23 New York, NY

• Digital account support for the relaunch of the ACTEMRA iPad detail and US branded website

• Quality Assurance (QA) lead on all iPad detail, website, email, and web banner initiatives across the agency DIGITAL ACCOUNT JAN 2012 – MAY 2012

Harrison and Star New York, NY

• Digital account and QA co-lead on AVASTIN, HALAVEN iPad detail launches, and the Eisai Woman’s Oncology Program

FULL TIME:

INTERACTIVE ACCOUNT SUPERVISOR SEPT 2009 – AUG 2010 Sudler & Hennessey, Sudler Digital Division New York, NY

• Digital account lead for REMICADE ulcerative colitis and Crohn’s disease indications SENIOR INTERACTIVE ACCOUNT EXECUTIVE MAR 2009 – SEPT 2009 Saatchi & Saatchi Healthcare New York, NY

• Client and digital lead for ELOXATIN HCP and FLUZONE DTC SENIOR INTERACTIVE ACCOUNT EXECUTIVE JAN 2008 – DEC 2008 CDMi Connect New York, NY

• Launched four major Genentech website redesigns increasing awareness of macular degeneration (LUCENTIS) and allergic asthma (XOLAIR) to patients and HCPs SENIOR INTERACTIVE ACCOUNT EXECUTIVE DEC 2006 – JAN 2008 Juice Pharma New York, NY

• Daily client lead for Endo Pharmaceuticals brand FROVA for patients and HCPs

• Launched three online campaigns increasing awareness of FROVA and menstrual migraines

• Assisted in the development of the digital processes within Juice and across its brand teams ACCOUNT EXECUTIVE APR 2004 – NOV 2006

Sudler & Hennessey, Ave E/ISIS 1 Interactive Division New York, NY

• Daily client lead for Berlex brand BETASERON and Allergan brands NAMENDA, LEXAPRO, CAMPRAL EDUCATION

GRADUATE, USER EXPERIENCE DESIGN IMMERSIVE COURSE MAR 2016 – JUN 2016 General Assembly Santa Monica, CA

UX design online portfolio: www.KJHanna.com

BS, MARKETING GRADUATED IN 2002

Central Connecticut State University New Britain, CT

Contact this candidate