ALEJANDRO L. GOICOURIA

*** ********* **. ***.* • Boston, MA 02114 • 786-***-**** • ac7e9h@r.postjobfree.com 6 years agency experience and 11 years experience in marketing I am determined to deliver efficient use of Google, Yahoo, Bing Advertising, Search Engine Optimization, Public Relations, and overall Digital Media for my clients. SKILLS AND LEADERSHIP QUALIFICATIONS

• Computer: Inbound Marketing Certified, Google AdWords Certified, Bing Certified, Google Analytics, Wordpress, Publisher, Basic HTML, CRM: Salesforce, and NextGen. Bid Management Platforms: Kenshoo, Matchcraft, DoubleClick

• Language: Fluent in both English and Spanish

• Strong leadership skills, including the ability to establish and foster working relationships, coach and motivate others, and communicate confidently

• Excellent writing and research skills gained through work experience and original academic projects WORK EXPERIENCE

Feb 2018- PGR Media Boston, MA

Present Senior Search Marketing Specialist

• Managing all aspects of the StriVectin, nia24, and NIA account including all client interaction

• Increased ROAS StriVectin (+25%), nia24(+48%) compared to the previous year

• Managing all clients promotional calendar by developing and uploading promotional ad copy

• Introduced the StriVectin account to Google Responsive Ads that increase ROAS by 25% compared to the previous year

July 2016- Decibel Media Charlestown, MA

Jan 2018 Digital Media Manager – Search Marketing Team lead

• Managing all aspects of Decibel client AdWords, Facebook, and LinkedIn Campaigns

• Developed CPC strategy for UNO’s Pizzeria & Grill that lowered CPCs and increased leads MoM by 20%

• Optimizations led to the acquisition of the Porsche Motor vehicle for client Mersen Electrical Power

• Restructured all AdWords, Facebook, and LinkedIn Accounts to ensure they adhere to best practices

• Introduced Bernie & Phyl’s account to Google Shopping that increase ROI by 82% compared to the previous year

Oct 2012- Propel Marketing Quincy, MA

June 2016 Senior Search Marketing Specialist

• Built, managed and optimized roughly 75 individual Paid Search clients

• Strategized to develop PPC tactics, including cost-reduction, increasing, and maintaining a high ROI

• Optimized account structures, Search ads & bids, to demonstrate improvements in KPI metrics

• Create detailed forecasted budget request for the sales team’s prospective clients Feb 2010- Journal of Visualized Experiments Somerville, MA Mar 2012 Online Marketing Manager

• Supported planning with a focus on execution, analysis and optimization of marketing campaigns to expand their subscription base with focuses on search marketing, email blasts, partner marketing

• Created reports to analyze campaign trends, conversion rates and CPAs in order to insure we were acquiring leads profitably

• Developed a keyword strategy resulting in a 20% surpass of JoVE’s ROI objective

• Contributed to the 83% growth of a privately funded start-up. EDUCATION

May 2012- Startup Institute Cambridge, MA

Sept 2012 Marketing Track Sept 2012

Sep 2003 – Boston University, College of Communication Boston, MA May 2007 Bachelor of Science in Advertising, Concentration in Psychology May 2007