Sapna Mulani
Address: * ***** ****, #**-** Singapore 431002
Email: ac7e2q@r.postjobfree.com
Mobile: +65 9165 7299
DOB: 4
th
August 1990
Nationality: Indian
Profile Summary
● Certified Google Adwords & Google Analytics professional with in depth knowledge in Online Marketing, focusing on Search Engine Optimization (SEO), Social Media Optimization and Off-Page
& On-Page Optimization
● Created innovative SEO strategies to attract right visitors and maximize website traffic
● In charge of digital marketing initiatives & applied link-building techniques and strategies
● Experience in managing multiple product based projects Professional Experience
Digital Marketing Manager Dec ‘16 – Present
Hashmicro Pte Ltd, Singapore
● Plan, implement and manage all web, SEO, SEM, email, social media campaigns with the help of Google Analytics, Google Adwords & Campaign Monitor
● Collaborate with internal teams to create landing pages and optimize user experience for both landing pages and the company website.
● Identify trends and insights, optimize spend and performance based on the insights. Evaluate and analyze new emerging technologies & prepare new and creative growth strategies.
● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
● Develop detailed project plan for internal projects and monitor the progress
● Communicate with the internal team and vendors to ensure quality standard of project deliverables
● Achieved 100% growth in leads year over year
● Scaled up the business for Indonesia from scratch
● Leading a team of 2 (Digital Marketing Executive & Content Writer) based in Indonesia
● Converted government agencies like MOE, MND, MPA, LTA and so on from visitor to leads via digital marketing channels
● Converted industry Giants like HILTI, Fuji Electric, Shimano, Mummy’s Market and so on from visitors to leads via digital marketing channels
Digital Marketing Executive Sept ‘13 – Sept ‘14
Reach1to1 Technologies Pvt. Ltd (now known as Accion Labs), Mumbai, India
● Responsible for in-house Digital Marketing Activities
● Content research to prepare Blogs, Articles, Case Studies and White Papers
● Implemented website changes (Contact form, Drop-down Menu, Tabular format) on WordPress platform Search Engine Optimization Coordinator Sept ‘12 – March ‘13 GBIM Technologies Pvt. Ltd., Mumbai, India
● Supervised tasks related to website source code analysis, keyword analysis, competitive analysis, content optimization, writing keyword rich page specific tags, link promotion
● Audited title tags and meta-data on a weekly basis for search engine optimization compliance
● Developed Image Optimization strategies for Charles & Keith, Singapore website Academic Qualifications
Masters in International Business (Singapore Campus) Oct ‘14 – Oct ‘16 Grenoble École de Management, France - Grade: 15.29/20 International Marketing, Strategic Marketing & Planning, Information Systems, Marketing Management. Bachelor of Engineering (Electronics & Telecommunication) Aug ‘08 – June ‘12 University of Mumbai, Mumbai, India - Percentage: 65% Focuses on Electronics and Telecommunications.
Key Competencies
Search Engine Optimization
On-page & Off-page Optimization
Adwords Optimization
Keyword Analysis
Social Media Optimization
Online Marketing Strategy
Email Marketing
Digital Project Management
Languages
English: Fluent
Hindi: Native
Sindhi: Mother Tongue
French: Beginner (A1, A2)
Certifications
Certifications:
Google Adwords Certified Professional
Google Analytics Individual Qualification Certified Interests
New technologies, affinity for electronic gadgets, internet savvy, cricket.