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Digital Marketing Social Media

Aurangabad, Maharashtra, 431002, India
October 18, 2018

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Sapna Mulani

Address: * ***** ****, #**-** Singapore 431002


Mobile: +65 9165 7299

DOB: 4


August 1990

Nationality: Indian

Profile Summary

● Certified Google Adwords & Google Analytics professional with in depth knowledge in Online Marketing, focusing on Search Engine Optimization (SEO), Social Media Optimization and Off-Page

& On-Page Optimization

● Created innovative SEO strategies to attract right visitors and maximize website traffic

● In charge of digital marketing initiatives & applied link-building techniques and strategies

● Experience in managing multiple product based projects Professional Experience

Digital Marketing Manager Dec ‘16 – Present

Hashmicro Pte Ltd, Singapore

● Plan, implement and manage all web, SEO, SEM, email, social media campaigns with the help of Google Analytics, Google Adwords & Campaign Monitor

● Collaborate with internal teams to create landing pages and optimize user experience for both landing pages and the company website.

● Identify trends and insights, optimize spend and performance based on the insights. Evaluate and analyze new emerging technologies & prepare new and creative growth strategies.

● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

● Develop detailed project plan for internal projects and monitor the progress

● Communicate with the internal team and vendors to ensure quality standard of project deliverables

● Achieved 100% growth in leads year over year

● Scaled up the business for Indonesia from scratch

● Leading a team of 2 (Digital Marketing Executive & Content Writer) based in Indonesia

● Converted government agencies like MOE, MND, MPA, LTA and so on from visitor to leads via digital marketing channels

● Converted industry Giants like HILTI, Fuji Electric, Shimano, Mummy’s Market and so on from visitors to leads via digital marketing channels

Digital Marketing Executive Sept ‘13 – Sept ‘14

Reach1to1 Technologies Pvt. Ltd (now known as Accion Labs), Mumbai, India

● Responsible for in-house Digital Marketing Activities

● Content research to prepare Blogs, Articles, Case Studies and White Papers

● Implemented website changes (Contact form, Drop-down Menu, Tabular format) on WordPress platform Search Engine Optimization Coordinator Sept ‘12 – March ‘13 GBIM Technologies Pvt. Ltd., Mumbai, India

● Supervised tasks related to website source code analysis, keyword analysis, competitive analysis, content optimization, writing keyword rich page specific tags, link promotion

● Audited title tags and meta-data on a weekly basis for search engine optimization compliance

● Developed Image Optimization strategies for Charles & Keith, Singapore website Academic Qualifications

Masters in International Business (Singapore Campus) Oct ‘14 – Oct ‘16 Grenoble École de Management, France - Grade: 15.29/20 International Marketing, Strategic Marketing & Planning, Information Systems, Marketing Management. Bachelor of Engineering (Electronics & Telecommunication) Aug ‘08 – June ‘12 University of Mumbai, Mumbai, India - Percentage: 65% Focuses on Electronics and Telecommunications.

Key Competencies

Search Engine Optimization

On-page & Off-page Optimization

Adwords Optimization

Keyword Analysis

Social Media Optimization

Online Marketing Strategy

Email Marketing

Digital Project Management


English: Fluent

Hindi: Native

Sindhi: Mother Tongue

French: Beginner (A1, A2)



Google Adwords Certified Professional

Google Analytics Individual Qualification Certified Interests

New technologies, affinity for electronic gadgets, internet savvy, cricket.

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