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Digital Design, Graphic Design, Branding

Los Angeles, CA
October 17, 2018

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** ***** ** ************* **-house, freelance, client side and service side print, digital, and brand design experience in America, Asia, and Dubai The past year has had me immersed in creating social media content, social media strategy, character design for product branding, digital illustrations, logo design and corporate identity style guides for start ups to Fortune500 companies.

I have extensive experience in print and campaigns - brochures, catalogs, posters, billboards, retail signage.

Crowded Studios / Asia Pacific, Los Angeles

Digital and Graphic design Consultant / 2013 - present

I create simple but memorable digital experiences for brands that are trying to make sense of the rapidly changing habits of their customers. Recent projects have had me design responsive experiences for data visualisation, B2C apps for financial services, content creation and CRM strategies for luxury retail, B2C sales management responsive dashboard design, home automation, data visualisation for logistics, content creation and illustrations for brands in e-commerce and retail. Clients / Onsite and remote projects for/ Mercedes-Benz, Louis Vuitton, P&G, Heinz, Nestle, Hershey Chocolates, Amway, Philips, Pacific Cigar, Bossini, Crown Worldwide, Kerry Logistics, China Postal Service, Esquel, Hong Kong Government, FTI Consulting Global, Music Matters/ Digital Matters, Cathay Pacific

Agency work for Ogilvy, Razorfish, Digitas, Lime Content Studios, WAYNE

Leovation / Hong Kong

Art Director, Brand Consultant 2012

My time with Leovation, I worked with an amazing group of engineers, programers, and digital artists in the areas of Augmented Reality, Human- scale motion-based Interactive experiences, and 3D holographic experiences for clients in the areas of luxury retail, entertainment, Education and Healthcare.

Clients / Hasbro, Hallmark, Club Monaco, Dior, Ballantine Whiskey, Ogilvy, HSBC Bank

谢瑞麟 TSL Jewellery LTD. / Hong Kong

Sr. Art Director 2008 - 2011

Create and maintain graphic concepts and design direction of TSL's main international brand and international sub-brands, which consist of close to 300 retail stores in 3 countries.

Lorenzo Group / Hong Kong, Macau

Sr. Art Director 2006 - 2007

My primary focus in working with the Lorenzo Group was to build an internal design team to control outsourcing expenditures, and reign in brand development to establish an effective visual communications foundation within the company.

谢瑞麟 TSL Jewellery LTD. / Hong Kong

Chief Graphic Designer / Art Director 2004 - 2006

Created graphic concepts and saw them to completion for TSL's main international brand and international sub-brands, which consist of close to 300 retail stores in 3 countries.

- Web and digital content

- Product photography direction

- Pre-production / post-production planning of lifestyle image photo shoots

- production of in-store graphics

- ATL design

- Annual report design and production

Bamboo Networks / Hong Kong, Guangzhou, New York

Web Designer 2001 - 2002

- UI design and production

- Character design for mobile phone games

- Online design of corporate and visual identity rules, intranet for Bamboo

- Helped to implement CMM (Capability Maturity Module) with the design

- team to meet the company goal of CMM level 4.

Clients / Nokia, Warner Brothers, United States Embassy in Guangzhou, British Chamber of Commerce, British Embassy, AGFA


Art Institute of San Francisco BA, Visual Communication 2001

Art Institute of Seattle AA, Visual Communication 1999

Online /

LinkedIn - josh sellers

Instagram - crowdedstudios_art

Ello - crowdedstudios

Specialties /

Digital Illustration, Social Media content creation, Digital Strategy, User Experience, UI design, Brand Stewardship, Presentations, Pitches, Content creation and Retail Branding.

Current Skill Focus: Digital Illustration, social media content creation and social media strategies, Virtual Reality UI and way finding systems, VR modelling and user testing.

Software I use with high proficiency:

Adobe CC / Photoshop, Lightroom, Illustrator, Premiere, Character, Muse, Dreamweaver, InDesign

Prototyping / XD, Sketch, Atomic, InVision

3D / Cinema 4D, MagicaVoxel, Shapr3D

iPad apps / All Adobe CC apps, ProCreate, Assembly, Pixite, App Cooker, Origami, Polarr, MaxCurve, Canva, Paper, Atomic, Marvel Project management / Trello, Slack, Basecamp, Evernote, PowerPoint, MS office, Google docs, Keynote, Pages, Numbers, Acrobat Programming / HTML, CSS, Swift

Web based / Wordpress, Squarespace, Slides, Github PORTFOLIO /


Redondo Beach, Los Angeles, CA.

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