MBA (Marketing) 2014-2016
Infinity Business School, Gurgaon
BBA (Banking & Insurance) 2011-2014
Ansal Institute of Technology, Gurgaon
Class XII (Commerce) 2010-2011
Class X 2008-2009
Zirca Digital Solutions Pvt. Ltd.: (Feb 2016-August 2018)
Zirca Digital Solutions is an independent digital media and brand solutions company that helps brand custodians achieve digital excellence via custom advertising.
Zirca Digital Solutions is the exclusive partners for Microsoft Advertising in India.
Role and Responsibilities:
To facilitate achievement of volume sales targets and realize sales values in respective region, thereby resulting in the maximization of revenues of the team with key focus on
Sales Target for the Team / Region
Sales Target for self (based on assigned Client List)
Forecasting for the assigned set of clients – as required, based on potential, past trends & expected revenues.
Ensuring timely consumption of signed deals and hence achievement of monthly & quarterly targets.
Development of sales action plans, conducting market research and developing concrete sales plans.
Driving Business Development – source & develop new clients.
Initiating and coordinating development of action plans to penetrate new opportunities with both a proactive approach and a reactive approach
Managing client & agency relations for the assigned set of accounts to ensure repeat business & retention of existing advertisers.
Negotiating with prospective customers in order to maximize the profits.
Supporting operations and media team and working together towards common objectives.
Consistent highest revenue writer, Nationally (North, West and south)
Mondelez International (Cadbury)September2015-November2015
Research: Assisted the Management trainee in analyzing the upcoming deals and identifying potential.
Business Development: Organized and attended sales meetings with several prospective corporate clients such as GVL Resorts, Grace Relocations,Dunnhumby
Addressing corporate enquiries and drafting proposals based on budget and requirements.
Cox & Kings March 2015-May 2015
Research: Assisted the head of Events Department in analyzing the upcoming events and identifying potential.
Business Development: Organized and attended sales meetings with several prospective corporate clients such as Bharti Infratel, Cadbury and Canon.
Event Management :
Executed 3 corporate events:
Product Launch of AGL Tiles.
Conference Meet of Mankind.
Dealers meet of Shriram Fortune.
Identified and signed performance artists for various events.
Addressing corporate enquiries and drafting proposals based on key parameters such as budget, performer mapping and other internal assessment.
Projects during MBA
Studied and analyzed on China’s GDP, giving an insight into its flaws and impact on world market.
Studied “Smart 24*7”, a new startup dedicating to provide in safety and security to women, children and elder people.
Analyzed the marketing strategy of Max Bupa. Designed and conducted a survey to study their target market, target segment and their marketing challenges.
Project during BBA
Studied and suggested newpromotional strategies that could be used, by the reputed HDFC Bank, to promote its goods and services.
Scholar Badge holder from 2003-2008
Scholar Tie holder from 2008-2010
Scholar Gown holder for the year 2011
Director’s Academic Award, 2012-2013 for excellent performance during graduation.
Date of Birth : 26.08.1993
Nationality : Indian
Marital Status : Married
Location : Ludhiana