DEEKSHA ARORA

House No.**, Decent Enclave, Barewal Road, Ludhiana Tel: 967******* Email: ac7dxn@r.postjobfree.com

Education

MBA (Marketing) 2014-2016

Infinity Business School, Gurgaon

78%

BBA (Banking & Insurance) 2011-2014

Ansal Institute of Technology, Gurgaon

77.5%

Class XII (Commerce) 2010-2011

DPS, Gurgaon

74%

Class X 2008-2009

DPS, Gurgaon

80.2%

Work Experience

Zirca Digital Solutions Pvt. Ltd.: (Feb 2016-August 2018)

Gurgaon

Description:

Zirca Digital Solutions is an independent digital media and brand solutions company that helps brand custodians achieve digital excellence via custom advertising.

Zirca Digital Solutions is the exclusive partners for Microsoft Advertising in India.

Role and Responsibilities:

To facilitate achievement of volume sales targets and realize sales values in respective region, thereby resulting in the maximization of revenues of the team with key focus on

Sales Target for the Team / Region

Sales Target for self (based on assigned Client List)

Forecasting for the assigned set of clients – as required, based on potential, past trends & expected revenues.

Ensuring timely consumption of signed deals and hence achievement of monthly & quarterly targets.

Development of sales action plans, conducting market research and developing concrete sales plans.

Driving Business Development – source & develop new clients.

Initiating and coordinating development of action plans to penetrate new opportunities with both a proactive approach and a reactive approach

Managing client & agency relations for the assigned set of accounts to ensure repeat business & retention of existing advertisers.

Negotiating with prospective customers in order to maximize the profits.

Supporting operations and media team and working together towards common objectives.

Key achievement:

Consistent highest revenue writer, Nationally (North, West and south)

Internship

Mondelez International (Cadbury)September2015-November2015

Gurgaon

Research: Assisted the Management trainee in analyzing the upcoming deals and identifying potential.

Business Development: Organized and attended sales meetings with several prospective corporate clients such as GVL Resorts, Grace Relocations,Dunnhumby

Addressing corporate enquiries and drafting proposals based on budget and requirements.

Summer internship

Cox & Kings March 2015-May 2015

Delhi

Research: Assisted the head of Events Department in analyzing the upcoming events and identifying potential.

Business Development: Organized and attended sales meetings with several prospective corporate clients such as Bharti Infratel, Cadbury and Canon.

Event Management :

Executed 3 corporate events:

Product Launch of AGL Tiles.

Conference Meet of Mankind.

Dealers meet of Shriram Fortune.

Identified and signed performance artists for various events.

Addressing corporate enquiries and drafting proposals based on key parameters such as budget, performer mapping and other internal assessment.

Projects during MBA

Studied and analyzed on China’s GDP, giving an insight into its flaws and impact on world market.

Studied “Smart 24*7”, a new startup dedicating to provide in safety and security to women, children and elder people.

Analyzed the marketing strategy of Max Bupa. Designed and conducted a survey to study their target market, target segment and their marketing challenges.

Project during BBA

Studied and suggested newpromotional strategies that could be used, by the reputed HDFC Bank, to promote its goods and services.

Personal Achievements

Scholar Badge holder from 2003-2008

Scholar Tie holder from 2008-2010

Scholar Gown holder for the year 2011

Director’s Academic Award, 2012-2013 for excellent performance during graduation.

Personal Information

Date of Birth : 26.08.1993

Nationality : Indian

Marital Status : Married

Location : Ludhiana

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