CHANDHRIKA GUNDALA

Mobile- 443-***-****, Email -ac7doi@r.postjobfree.com

PROFESSIONAL SUMMARY:

Overall 8 years experienced Digital Marketing specialist who is passionate about digital marketing and Managing inbound digital marketing programs including SEO, SEM, Display/Retargeting, Video Advertising, and Social Media.

Experienced in managing Digital Marketing Projects from Real Estate, Financial Institutions, Home & Kitchen, Apparel, Telecom, Retail, Educational, Health care, Pet Care & Supplies based in US, UK, India and Canada.

Managing Tier 1 clients - Monthly budget more than $1 Million Per Month.

Search Marketing: Proven experience in creating, running, optimizing and reporting SEM campaigns to meet ROI objectives.

Social Media: Experience in creating, running, optimizing and reporting Facebook, LinkedIn, Instagram campaigns.

Landing Pages & Conversion Optimization: Conceptualizing and creating landing pages for all marketing channels. Optimization across the site for enhanced user experience, page speed, A/B Testing and responsive design to drastically increase conversions.

Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, CRO etc.

Launch and optimize paid social media marketing campaigns across LinkedIn and Facebook.

Have basic knowledge of HTML concepts.

Reading latest article & attending webinars to update myself about latest trend or new features in SEM and implementing them in PPC Campaigns.

Ability to work with multiple clients simultaneously.

Ability to work in a fast-paced environment and to adapt a changing priority.

Possesses strong business writing, communication, listening, interpersonal and problem-solving skills.

SKILLS:

Quantitative and Qualitative Market Research

Strategic Marketing and Competitor Research

Keyword, ROI, Ad Copy and Landing Page Analysis (A/B Testing)

Budget Management

MS office (VLOOKUP, HLOOKUP, Word and PowerPoint).

Google AdWords (Search, Display, Mobile, Analytics) Certified

Google Analytics, AdWords Editor and Tag Manager

Social Media Advertising

EDUCATION:

Completed Master of Technology in Embedded Systems from JNTU, India in 2015

PROFESSIONAL EXPERIENCE:

Type of Work : Freelance Digital Marketing April 2017 to till date

Company : Adathon Agency

Client’s

Skin care company

Nation’s leading credit solutions provider

Self-Storage reservations

Boutique services

Responsibilities:

Running, optimizing (Ad copies, Keyword Bids and Landing pages) PPC campaigns and pull and present reports to the clients regularly.

Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

In this company most part of my work includes Display Marketing and Retargeting the audience using Re-marketing campaigns.

Pulling search term report and finding out most potential keywords and irrelevant keywords.

Running social media campaigns for the same client and optimize accordingly to achieve specified KPI.

Creating goals in Google analytics and measuring the metrics.

Company : Accenture (Employer Google) Feb 2015 to Dec 2016

Role : Business Operations Associate

(AdWords account optimizer)

Responsibilities:

As an Account Optimizer for International client, I manage and scale-up the top-tier sales accounts helping them reach potential users by embracing Google's online products.

Building new digital marketing Campaigns, Ad groups and Keywords on Google Adwords as per client requirement and theming the keywords into relevant Ad groups.

Detailed Keyword Research using keyword planner, SQR and Opportunities tab from AdWords account.

Optimizing existing Ad copies to increase CTR and Quality Score and suggesting new Ad copies (Text Ads) to Increase ROI.

Creating Google Analytics reports highlighting campaign performance across all advertising platforms, which reflect KPI’s and improvement area.

Suggesting keyword bids based on Quality Score and search IS lost due to rank, to improve keyword ranking.

Work on Negative keyword list to reduce CPA and avoid irrelevant clicks.

Optimizing CTR, CPC, CPA, Conversion rate and CPM metrics to increase conversions and ROI

Mentoring fellow team mates in ensuring that the task requirements are met in the given deadlines.

Key Accounts:

Clients from all over USA like eBay, Walmart, Macy’s, JCPenney, Carter’s, Amazon, Kohl’s, Tractor’s and Supply, Nordstrom, Health care sector etc.

Company : Tanla Mobile Pvt Ltd Aug 2014 to Jan 2015

Role : SEM Specialist

Responsibilities:

As a SEM Specialist, I am responsible for:

Supporting paid search campaigns for global advertisers under a wide spectrum of industries.

Managing and Analyzing performance-based campaigns on Google & Bing networks.

Managing campaign activities like writing and creating ad copies, A/B testing Landing Page and Ad Copy), keyword planning /keyword research etc.

Writing DKI (Dynamic keyword Insertion) Ads wherever required.

Expanded usage of all types of Ad extensions across all Adwords accounts; improved CTR by 15%

Linking Google Analytics account with Google Adwords account, tracking campaign’s performance on Google analytics and sending reports to the clients as per requirement.

Generating conversion tracking code and make it added to the website pages to track conversions.

SQR analysis to add new keywords in the Adwords account based on business goal.

Utilizing given budget in best possible way so that maximum ROI can be generated (Active Budget Management).

Audit accounts regularly to check duplicate keywords, low performing ad copies and keywords etc.

Key Accounts:

Tanla

Airline Ticketing Services

Kids Gaming Websites

Company : Adathon Aug 2012 to July 2014

Role : Social Media and PPC Trainer

Responsibilities:

Handling End to End Trainings for the new batches.

Counselling the prospective students about the AdWords and Social Media campaigns.

Starts with knowing how AdWords works, and knowing what your business and customers need.

Advised Senior Management of strategic training plans to enhance technical and leadership skills.

Conducted one-on-one sessions with managers and executives for leadership effectiveness coaching.

Trained new hires in efficient service and developed a rigorous training program.

Assists in the development of new strategies, handling client concerns and other essential functions of the company.

Key Accounts:

Digital Marketing Courses and Training Institutions

Textile Industry

Company : Adathon Agency Aug 2010 to July 2012

Role : Internship

PPC Responsibilities:

Assist in the creation of Google AdWords campaigns and preparation & delivery of training material.

Preparing campaigns performance reports and presentations on regular basis.

Perform analysis of Campaigns, Ad groups and suggesting new Keywords.

Key Accounts:

Digital Marketing Courses and Training Institutions

Email Marketing Responsibilities:

Create email marketing campaigns to promote products or services.

Ensure marketing message is mobile- friendly and conveyed clearly in proper form & template.

Proofread emails for clarity, grammar, and spelling.

Send messages to those who have opted in for messages.

Follow up on interested respondents.

Track and analyze direct and interactive marketing campaigns.

Use statistical analysis and reports to create campaigns.

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