Marketing Team Leader
Resume:
About Me:
Self-driven marketing professional with 20 years of experience.
Collaboration, strategic thinking and problem solving are my strongest skills. My team and partners appreciate my personal consultation and drive towards smarter solutions.
Experience:
DIRECTOR, ACCOUNT MANAGEMENT
Nationwide iNHouse Agency January 2016 - Present Oversees Enterprise, Cross-sell and CEO marketing programs Manages a team that cultivates strategies and guides creative teams to build results-driven campaigns
Led company to jump in ranking from 71 to 54 on the Fortune’s 100 Best Companies to Work For list by collaborating with leaders and guiding writers to develop a compelling submission
SENIOR CONSULTANT, BRAND MARKETING
Nationwide Retirement Plans October 2011 - January 2016 Team leader and individual contributor; guided agencies and creative team to develop integrated marketing programs Increased email response by 40% and call response by 20% by partnering with an agency to establish retention campaigns Met annual goal and tripled average case size goal within six months by promoting a new investment tool to advisors via drip mail and email programs
SENIOR CONSULTANT, MARKETING
Nationwide Insurance and Banking September 2004 - October 2011 Grew from an individual contributor to a team leader; guided agency partner to develop prospect and cross-sell DM programs Achieved 9X response increase with 50% less mailings after establishing the bank’s first pre-approved, trigger mailings Saved $2 million annualy by moving print magazine to online MARKETING SPECIALIST
Bank One Private Client Services July 2002 - August 2003 SENIOR
COMMUNICATIONS SPECIALIST
Nationwide Financial August 2000 - July 2002
COMMUNICATIONS SPECIALIST
Nationwide Health Plans August 1998 - August 2000 COPYWRITER
Deluxe Corporation November 1997 - August 1998
Skills:
Collaborative
Solutions focused
A strategic thinker
Empathetic
Determined
Education:
BA in Journalism, The Ohio State
University 1997
Master of Science in Marketing
and Communications, Franklin
University, 2000
Training:
NASD Series 6 Designation,
December 2011
Six Sigma Green Belt
Certification, February 2014
Self taught WordPress builder,
July 2015
Contact Info:
***************@*****.***
Contact this candidate