Rubilyn L. Via

Address: *** ******** ** **, ****#09-408, Singapore 520143

WhatsApp: +65 8602 1163

SkypeID: rubylvia

Email: ac7cdc@r.postjobfree.com

Highlights

SEO Onsite, SEO Offsite, Social Media, SEO Tools, Keyword Research, Competitor Analysis, Online Reputation, Lead Generation, Researcher, PPC Management, Data Entry, Admin Works

Work Experience

June/2015 – July/2018

SEO/Social Media Specialist

@ Firstcall Plumbing&Heating

* Keyword Research

* Competitor Analysis

* Onsite SEO

* Offsite SEO

* PPC Management

* Guide content writer on where to put the right keywords in the content

* Social Media

* SEO Tools checking/monitoring

Feb/15 – May/15

Marketing Director

@ Linkmein Guides

* Onsite SEO - Title Tags from homepage to inner pages, Unique Meta Descriptions, H1 Tags, SEO friendly URL's, Content Check, Page Speed for Mobile and Desktop, Robots.txt, XML Sitemap, W3C Validation, ALT Text, Broken Links Check, Header status check for Link Redirection, Internal Linking, Site Structure, check if Google Analytics has been installed, check index pages in Google.

* Offsite SEO - Article Submission, Content Curation, Video Submission/Video Marketing, Infographic promotion, Press Release Submission, Social Networking, Guest Posting, Social Bookmarking, Slide Sharing, Question and Answer, Local Listing, Google My Business.

* PPC Campaign Management,

* LinkedIn Advertising,

* Manage Online Contractor,

* Keyword Research,

* Weekly Report/Update,

* Weekly Rankings update,

* SEO and Website Monitoring like changes, errors, etc.

* Social Media Management,

* Devising strategies to drive online traffic to the company website,

* Making improvements of the website,

* Send good keywords to content team for a good content

August/2014 – January/2015

Digital Marketing/Social Media Communication

@ Blood Red Clothing(project-base)

* Devising strategies to drive online traffic to the company website

* Making improvements to the website

* Utilising a range of techniques for SEO and Social Media

* Overseeing the social media strategy for the company

* Managing online brand and product campaigns to raise brand awareness

* Evaluating customer research, market conditions and competitor data

* Review new technologies and keep the company at the forefront of developments in digital marketing

* Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space. You will own the strategy and the execution of the ideas

* Responsible for developing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos and videos, Creates, manages and grows business presence across social media channels, including, but not limited to blogs Twitter, Facebook, Pinterest, LinkedIn, youTube and Instagram

* Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives

* Competitor Analysis

August/2012 – August/2014

PPC Specialist/Lead Generation/ORM Reputation/SEO Specialist

@ Author Solutions Inc.

* Onsite Recommendation

* Onsite/website analysis

* Competitor analysis

Offsite task

* Social Media Optimization

* Online Reputation Management

* Google Analytics

* Webmaster Tool

* Handled PPC Campaigns(display,content/search)

* Check and test landing pages

* Monitor campaigns

* Set budget

* Keyword research

March/2012 – August/2012

Lead SEO Analyst

@ Kologo Corporation

* Responsible for leading link building strategy training and development of new SEO hire

* SEO ranking and traffic reporting

* Sets aggressive goals for the team and uses the tools at their disposition to reach these goals

* Team objectives and individual objectives and workflow need to be set, organized, measured and reported

* Responsible also for creating systems for training of new hires and ongoing coaching/development of existing team member

* Necessary human resources and tools will be made available to the Lead SEO Analyst as needed

* Wordpress management

March/2011 – March/2012

SEO Specialist

@ Zylun Philippines, Inc.

* Wordpress management

* Onsite Recommendation

* Website Analysis

* Competitor Analysis

* Offsite Recommendation and Submission

* Google Analytics

* Webmaster Tools

March/2010-December/2011

Online Marketing Specialist

@ Taking You Forward Inc.

On Page SEO

* Keyword Research,

* Onsite Check

Off Page SEO

* Social Bookmarking

* RSS Submission

* Directory Submission

* Link Exchange

* Forum Posting

* Social Media

* Article Submission

* Press Release Submission

* AD Posting

* Competitor Analytics

August/2009-Feb/2010

SEO Specialist

@ Screentext Software Designs

Off Page SEO:

* Blog commenting,

* Link building(reciprocal, one way, three way)

* Directory submission,

* Forum posting,

* Social bookmarking,

* Social media,

* Article submission,

* Pinging website,

* Submit to free traffic exchange programs,

* Submit to Free Classified Websites,

* Press Release Submission and

* SE Submission.

On page SEO:

* Keyword search

* Competitor analysis

* Title and meta-tag coding

* Monitor google analytics traffic and daily visitors

December/06-May/09

Team Leader/Assistant Links Manager/Link Builder

@ Firstpage Web Solution/SmartTraffic

* Market Clients Sites

* Look for related websites for exchange links

* Add related websites at FTP

* Sometimes answer links partners call

* Replying emails

* Assigning LTV to link builder

* Monitor link builders campaign

* Send request for review articles and editorial articles to the assign account manager

* Competitor analysis

* Part of the escalation team (seo for old clients, competitor analysis)

January/06- December/06

Marketing Supervisor /Researcher/Link Builder

@ SEOS INC./JumboGraphicsDesign

* Market Websites Online

* Searching our handled sites at Search Engine

* Monitor the Page Rank of our Handled Sites

* Replying Emails to our Clients

* Searching Potential Links Partners

* Search Engine Submission(msn, yahoo, google)

* New Task: Assigned to troubleshoot or reformat computer

July/05-December/05

Internet Marketing Researcher

@ Jumbo Graphics Design

* Market Website Online

* Replying Emails

* Searching Links Partners

* Competitor Analysis

April/05-June/05

Encoder

@ Plantation Bay Resort and SPA(project base)

Responsibilities: Encodes data, Making Purchase Order, Receive Delivery Items and answering telephone calls inside and outside the resort

Seminars Attended

The 4th Search Engine Marketing Conference 2010(SEMCON)

Oct 7-8, 2010 – Hotel Intercontinental, Makati City, Philippines

Education

University of San Jose-Recoletos

Bachelor of Science in Computer Science – June 2001 – March 2005

Compostela National High School

Graduated - June 1997 – March 2001

Cabadiangan Elementary School

Graduated - June 1991 – March 1997

REFERENCES

1.Athena Catedral - Bughao

Senior Media Activation Director, Search and Biddable Platforms (APAC)

Essence Digital - Singapore

+ 65 8619 0553

2.Aldrin Bataluna

Assistant Manager - Asia Pacific Marketing System Group 2

Samsung SDS Asia Pacific PTE. LTD.

+ 65 9821 8268

3.Nova Niña Cañeda

Web Developer

First Page Digital Singapore

+ 63 9073 7069

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