Sales, Event & Experiential Manager
Accomplished and results-driven professional with over 20 years’ experience in all aspects of successful sales leadership, event/program planning, business development and team management. Energetic and goal oriented with a genuine passion for sales and a well-rounded background in supporting a progressive organization in optimizing performance and revenue growth.
Areas of Expertise
TEAM LEADERSHIP & MANAGEMENT
STRATEGIC BUSINESS PLANNING
NEW BUSINESS DEVELOPMENT
MARKET ANALYSIS & PENETRATION
Highly skilled in creating supportive business solutions, developing high-levels of revenue growth and facilitating effective sales strategies to impact bottom-line, experienced in forecasting, sales performance improvement and networking.
Proven ability to effectively handle multi-task levels of management responsibility with minimal directions from superiors while supervising personnel, providing team leadership, motivation and development
Solid communication, interpersonal, time management, analytical, organizational and leadership skills
HEINEKEN USA- LOS ANGELES, CA
Off Premise Sales Manager 2016-Present
Manage Off Premise Sales Specialists team, responsible for 500 Off Premise retail accounts including driving activity at regional & national level accounts. Support Distributor partners by leveraging HUSA products. Analyze performance and utilize tools such as Neilson, IRI, VIP, and Market 6 to understand and report business trends to the region and distributor partners. Responsible for budget and KPIs of volume, distribution, and display execution.
GEOMETRY GLOBAL- LOS ANGELES, CA
Senior Project Manager 2015-2016
Responsible for Sales, Brand Management, Promotions and Partner Relations for American Express program with Universal Studios Hollywood. Increased Sales of Program by 43% during inception. Manage, Train and Recruit onsite sales staff.
CHIMA BRAZILIAN STEAKHOUSE/CHIMA LLC.-FORT LAUDERDALE, FL
Sales & Event Manager 2012-2015
Increase revenue and attain sales goals of banquet restaurant (252 capacity) through all aspects of group events, marketing and promotion. 2012 Gross Sales $664,000 2013 Gross Sales $721,000 2014 Gross Sales $801,000 2015(Jan-April only) $260,000
BECKER PROFESSIONAL EDUCATION– FORT LAUDERDALE, FL
Field Sales Manager 2010-2012
Managed the local sales, staff, promotional & event programs to increase study program enrollments, execute planned marketing campaigns in partnership with the local team to develop effective and creative ways to promote brand awareness and increase revenue growth for study materials sales.
BFG COMMUNICATIONS/MEDIA STAR PROMOTIONS– DETROIT, MI
Program Manager 2007-2010
Planned, implemented and managed the local promotional programs, live events and brand ambassador team to increase sales in local market for CAMEL client by understanding local trends and assisting in developing strategies to respond to market changes and continue growth in the market. Detroit in top 5 cities for highest sales goals reached, across the national platform during 3-year management.
Eastern Michigan University Ypsilanti, MI – Bachelors of Science/ Business. Colligate Athlete, Basketball
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