Laura Wilkerson

317-***-**** www.linkedin.com/in/laurawilkerson1 ac7bio@r.postjobfree.com

PRODUCT MARKETING

Seasoned, innovative and collaborative leader with 10+ years progressive leadership experience leading diverse skill-set teams driving medical and IT solutions to optimize commercial execution from concept to development through launch and full commercialization. Creative marketing strategies and tactics to drive sales, enhance customer loyalty and support branding.

KEY QUALIFICATIONS/ EXPERIENCES

Digital marketing, message sequencing, timing, and targeting

Product and marketing roadmaps

Customer relationship management

Strategic planning and customer focus

Communication skills-expert presentation, verbal, and listening skills

Creative execution / Integrated solutions

Lead marketing, product, creative, advertising, and technology teams

Partnership and collaboration skills

Medical marketing

Enterprise IT solutions

CAREER OVERVIEW

EHOB 2017 – 2018

Marketing Strategist, Head of Product Marketing, Marketing, and Customer Relationship Reports: 5

Market Analysis and Business Profiling including Competitive Overview Project

Empowered marketing activities to create a marketing department that includes product marketing, medical marketing, creative development and segment marketing

Drive marketing campaigns using Salesforce

PTS Diagnostics 2013 – 2017

Global Product Management Director / Senior Director

Reports: 8

Built specialized, world-class, multi-functional & award-winning department

oFounded department for Brand Marketing, Creative-Graphic Arts, Segmentation, Sales Support, Tradeshow and Special Events, Advertising, Media, Web, Social Media, and PR

oAchieved brand awareness increases of 234% - 326% (international and domestic); Pioneered distributor marketing delivery system including custom co-branding solutions; Exceeded expectations at Tradeshows and special events

Developed a best-in-class Marketing Program - Develop a marketing campaign for Distributors and HCP offices

oElectronic messaging program runs educational information and three sponsor ads. Sponsors are also allowed to provide “filler” educational information for use

oResulted in over 20% increase in consumables in the first year and developed new revenue stream from complementary companies that wanted to "co-sponsor" the education. Demonstrated in-market campaign program

Orchestrated significant growth in revenue with the programs that resulted in the business growing by 60%

oCampaign strategy, development, and implementation with Salesforce

Responsible for marketing and internal communications program development, commercial product value, business development, media management, market research, competitive intelligence, clinical trials, sales, tech support launched new products and training in POC market/ analyte market

Roche Diagnostics 2006 - 2013

Global Product Manager, Launch Lead, Training (Software)

Reports: 3

Developed and rolled out the most successful launch in the history of the business unit – Tasked with creating new revenue streams, I lead the campaign development, product launch and sales-force effectiveness training for a new platform. This created a new platform to drive the core business.

oThese campaigns achieved 97% customer satisfaction rating with product portfolio launched into 43 countries.

oIncreased market share in our top 5 markets by 18% in the first 6 months and has become the model for launching and marketing new platforms

Lead high-performing, multi-discipline teams for global product launches, marketing communications and commercialization in Information Management

Initiated standards for new and innovative launch, e-binder, training plans, launch meetings, forecasting and global support in diabetes (chronic disease industry)

Developed new and innovative approaches to upstream and downstream programs for new platform. Provided “voice of the customer” as consumer / patient advocate, introducing products in 43 countries

EDUCATION

MBA (Master in Business Administration), Ball State University

Bachelor Degree in Biology and Psychology, Ball State University

Business Essentials Certificate, Ball State University

LEADERSHIP AND BUSINESS SPECIAL INTEREST

Award Winning Marketing Department: Graphic Design USA, Health + Wellness Design Award (2 awards), Hermes Awards (2 Gold and 1 Platinum), Association of Marketing and Communication Professionals (1 Gold and 1 Platinum)

Inc. 5000 Corporate Award 4 years in a row, 2013, 2014, 2015 & 2016 for fastest-growing companies

Patent: 1 - related to risk management, human factors and adult learning for medical device accessory

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