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Marketing Director

Roscoe, IL
October 08, 2018

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Treg Tyler

Roscoe, Illinois • 312-***-****

Marketing Director

Strategic Market Planning / Digital Storytelling / Brand Management / Product Road Maps

Creative Development / Social Media Strategy / Senior Leadership / Training & Education

Entrepreneurial, ambitious marketing director with a 15+ year track record of developing and directing successful marketing initiatives and brand building strategies at the executive level. Self-motivated, contagious leader with solid business acumen and expertise in delivering effective solutions and high impact marketing campaigns for major brands, small to mid-sized companies, and established organizations. Creative thinker with a combination of tech savviness and pragmatism. Expert negotiator who forges ironclad client, agency and consumer relationships.

Solid history of success in strategic market positioning, research and analysis of internal and external environments, brand development, budget planning, project management, communications, and creative services management.

Areas of Expertise:

Product Marketing

Brand Management

Social Media Optimization

Campaign Management

Building Strong Teams

Corporate Marketing

Thought Leadership

Consumer Advocacy

Go-to-Market Launch Plans

Cross-functional Leadership

Web Development

Digital Media Planning

Competitive Analytics

Advertising and PR

Event Management

Professional Experience

Independent – Roscoe, Illinois

Marketing Consultant (2015 to Present)

Apply entrepreneurial spirit, creative drive, and expertise in marketing and brand strategy to assist clients in reaching their goals. Manage overall business strategy and large-scale marketing projects from concepts and ideas into viable assets.

Key Contributions:

Successfully developed new branded marketing strategy for Novus Law within five months.

Increased organic marketing reach, slashed 60% in advertising and promotional spending costs by revamping an American Family Insurance Agency’s GTM for 2016 and 2017 resulting in increased YOY sales.

Intuit, Inc. – Mountain View, California

Head of QuickBooks Brand Marketing (Senior Brand Manager) (2012 to 2015)

Held full accountability for optimizing brand/product performance and enhancing external communications by integrating story-telling marketing and digital media plans. Supervised development of web content, bolstering of digital media assets, and creation of sound brand marketing strategies. Exceeded all expectations while consistently reinforcing brand quality standards in regard to reaching target audiences.

Key Contributions:

Spearheaded the relaunch of QuickBooks brand identity after 10 years of stagnation; gained senior management buy-in within 12 months.

Created an internal brand portal for marketing team members in three months.

Effectively managed a project to create Intuit’s first formalized small business imagery strategy and refreshed brand identity guidelines.

Eliminated all stock photography from customer-facing marketing vehicles, replacing them with authentic QuickBooks customers in actual work environments.

Directly responsible for all photo shoots and customer selection.

Lowepro/Daymen Photo Marketing, LP – Petaluma, California

Director or Product Marketing & Brand (2008 to 2012)

Governed all aspects of multi-channel product marketing, brand strategy, web and creative services. Planned and created new opportunities to increase conversion rate, customer satisfaction, and brand integrity. Directly supervised marketing team members, multiple vendors, and business partnerships. Conducted competitor analysis to ensure products and service pricing remained in line with industry standards. Oversaw product life cycle to effectively deliver quality products to target audience. Adeptly guided products into a diverse range of market spaces while catering the messaging towards targeted sectors.

Key Contributions:

Championed a global rebranding project within first year of hire.

Devised a full repackaging redesign globally for entire product line consisting of 200+ SKU's.

Grew, mentored, and managed marketing/creative team from three to 15.

Footlight Consulting, LLC – Benton Harbor, Michigan

Marketing & Branding Consultant (2005 to 2008)

Guided efforts to optimize market strategies and industry reputation for a diverse range of clients in support of ambitious sales and market penetration growth plans. Strengthened each client’s brand identity, messaging, and key talking points. Directed the development and execution of various events.

Key Contributions:

Developed Benton Harbor Merchants Group to co-op ad and promo funds that included up to 12 businesses.

Oversaw renovations to a 60-year old theater; completed project within six months and produced / presented live and filmed entertainment.

Effectively planned multiple festivals and supported efforts to develop Benton Harbor's first Artoberfest in 2007, which continues to be an annual event.

Lexar Media, Inc. – Fremont, California

Global Director - Kodak Product Marketing & Brand Management (2004 to 2005)

Orchestrated key areas for development and implementation of value propositions, messaging, and marketing strategies that made an impact, expanded brand reach, and drove sales, conversions, and product initiatives. Led projects related to strategic market planning, consumer acquisitions, competitive analysis, and campaign management.

Key Contributions:

Led efforts to relaunch Kodak’s branded digital media products worldwide by innovating a global product roadmap in only 30 days and implementing a two-year marketing strategy within the first three months for over 500 SKU’s.

Nokia, Inc. – Irving Texas

Worldwide Director of Marketing (2000 to 2004)

Supervised and developed consumer, enterprise, and B2B marketing strategies in support of $8B+ mobile phone business in North America and enterprise products worldwide. Led efforts to create product roadmaps, oversee multimillion-dollar marketing budgets, and develop 30+ marketing team members. Managed product launches and oversaw award-winning advertisement campaigns.

Key Contributions:

Collaborated with Asian, European, and American sales & marketing teams to implement cohesive product marketing programs. Managed product roadmaps, multi-million-dollar marketing budgets, and multiple cross-functional teams.

Increased product line sales by 40% in first year by reconfiguring B2B website and marketing deliverables.

Slashed marketing expenditures by +50% by leading internal reorganization that eliminated redundant costs and reduced external agency relationships from 15 to 5.


Bachelor of Science in Psychology Rockford College - Rockford, Illinois

Marketing & Branding Post-Graduate Coursework University of Chicago Booth School of Business - Chicago, Illinois

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