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Social Media Marketing

Caloocan, NCR, Philippines
October 09, 2018

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DEDO, Peoria, AZ (C) 480-***-**** PROFESSIONAL SUMMARY

Recognized media personality. Award-winning communications professional with 24+ years of strengthening visibility and market presence through social media, community relations, and team building. Technologically savvy in targeting audiences, writing, research, editing and the production of communication systems.


• Corporate communications

• Marketing goals

• Branding strategy

• Public relations

• Social media platforms

• Planning

• Budgeting and finance

• Project management

• Powerful negotiator

• Conflict resolution

• Extremely organized

• Client assessment

• Staff development

• Self-motivated



Bachelor's Degree: Public Relations & Marketing (Completed online weekends/evenings) Southern New Hampshire University, Manchester, NH


Bachelor's Degree: Communications (Broadcasting)

University of Washington, Seattle, WA



Senior TV News Anchor Nexstar Broadcasting Wichita, KS

• Accepted challenge to increase Kansan's viewership, develop newsworthy content, and increase community involvement to maximize company revenue and profitability.

• Led up to 20 personnel in all operations including corporate/organizational communications, social media, community/public relations, marketing campaigns, crisis intervention, charity projects and programs, and customer relations.

• Increased Kansan's viewership from 3rd Place to 1st Place within one year.

• Helped increase Twitter impressions, mentions, follows, and profile visits by 50 nearly percent.

• Increased Facebook page previews by 200 percent and Facebook page views increased 54 percent.

• Successfully used Google Analytics to track search engine optimization to increase web traffic.

• Doubled the number of Instagram followers promoting station content.

• Developed a telethon with the American Red Cross to assist hurricane victims.

• Increased community visibility through community activities, charities, and social events.


Primary Evening News Anchor Hearst Broadcasting Jackson, MS

• Worked closely with senior management to increase viewership to strengthen viewership through strategic messaging and marketing campaigns.

• Trained and mentored new journalists in on-air and web communications.

• Positioned company to first place viewership rating within one year.

• Used external communications to connect with viewers and internal communication for executing tasks with news department staff.

• Drastically increased social media web traffic through strategic search engine optimization skills.

• Achieved reputation as an "Emmy Award Winning Journalist" for evening newscasts.

• Increased brand awareness by promoting 16 WAPT as the "accountability" television network.

• Active in community events and charity work.

MAY 2005-DECEMBER 2010

Senior TV Investigative News Reporter & Anchor Tribune Media Company Seattle, WA

• Recruited to utilize investigative research skills to gather and verify information to deliver accurate, clear, and concise details for worldwide news reporting.

• Collaborated with executives and senior management to ensure station's success in communications, corporate messaging, and company visibility.

• Senior news reporter and anchor for Q13 Fox News.

• Wrote and maintained the company's internet website content.

• Promoted viewership through Facebook, Twitter, LinkedIn, Instagram, and YouTube.

• Wrote and published a highly successful insider blog on news events around the greater Seattle area.


Senior TV News Anchor Clear Channel Media Company Tulsa, OK

• Through strategic planning and leadership helped launch the first ever newscast at the Fox station in Tulsa.

• Worked closely with marketing staff to produce and execute a promotional campaign to reach the Northeast Oklahoma viewing area.

• Primary evening anchor for weekday newscasts on Fox23.

• Senior member of news department who was responsible for team building and leadership of the Fox brand.

• Used vast experience in media to help teach and mentor young inexperienced journalists.

• Moderator for political debates, town hall meetings, and city forums.

• Dynamic public speaker invited to give talks and speeches through the Fox23 viewing area.


• 2012 Emmy for anchoring best newscast.

• 2011 Emmy for anchoring best newscast.

• 2002 Associated Press Award, honorable mention best feature reporting.

• 2001 Emmy for best entertainment program.

• 2001 Associated Press Award, best franchise reporting.

• 2000 Associated Press Award, best feature reporting.

• 1997 Associated Press Award, best of show, anchor & producer. SOFTWARE

Google Adwords ● Adobe Suite (PS) ● Google Analytics ● InDesign ● Photoshop Omniture ● Facebook Ads ● Screaming Frog SEO ● Twitter Analytics ● SmartFocus ● MailChimp ● Shopify Intermediate: SketchUp ● Bing Ads ● Microsoft Office ● Apple ● Pinterest Analytics ● Wunderlist ● Trello ● Slack ● Instagram Insights Basic: FileZilla ● HTML COMMUNITY

* Completed Walt Disney World Marathon to raise money for American Stroke Association.

* Emcee for American Red Cross for Children's Miracle Network Telethon.

* Emcee for Muscular Dystrophy Telethon.

* Media Advocate for Colon Cancer Coalition.

* Media Advocate for American Heart Association.

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