ADAM SENECAL

513-***-**** • **** East Avenue • Columbus, OH 43202 • ac7b0i@r.postjobfree.com

EXPERIENCE

Freelance Columbus, OH

Field Marketing Coordinator February 2018 - Current

Organizing events for several internationally known clients (Direct Tv, HBO, Bacardi, RESA footwear, Vans, Adidas, Cell-u-core, Microsoft, Razer, Lime Scooters…etc.)

Interpret event results for client, marketing analyst, and creative direction team

Connect marketing campaigns directly with their demographic establishing a personal relationship with the brand

Constantly learning new information and quickly adapting to market response for best outcome

The Buckle Buffalo, NY

Specialty retailer with revenue of over $900M in 2017, operating 460+ stores January 2015 - February 2018

Store Manager – Store 417

Increased sales from 1.20M to 1.25M during the 2017 fiscal year

Recorded and analyzed monthly profit and loss statements utilizing JDA analytics to strategically refocus

Evaluated trends in sales and inventory as well as seasonal shift to create a merchandising plan exploiting a buy-now wear-now consumer purchase pattern

Communicated with buying team, merchants, and CEO of company to enhance products and services

Implemented international marketing strategy spanning into Canada to develop a previously unsought client base

Executed recruiting campaign and grew staff from 2 to 16 associates during 2017

Lead product, sales, and trend seminars for entire staff daily

Twice, consecutively earned runner-up for store of the month during the three month long back-to-school season

Placed top three during 2/4 private label credit card competitions for percentage of net sales; reaching 43%

The Buckle Columbus, OH

Specialty retailer with revenue of over $900M in 2017, operating 460+ stores April 2016 – December 2016

Management Trainee – Store 238

Completed management training program; mastering how to create culture, leading others to drive sales and control store operations

Men’s department visual stylist, applied JDA analytics to boost sales in underperforming brands for overall sales increase; the Depart West brand went from 376th in overall units sold to 1st and remained in the top 5 until taking over store 417

Reviewed and managed 20-30 associates’ sales figures, increased overall sales by 5% through coaching, analytics and influence

Directly sold over half a million dollars in 2017

Won three top sales awards for having highest overall dollar amount sold in entire company

Won second place in recruiting most teammates in 2017

The Buckle Columbus, OH

Specialty retailer with revenue of over $900M in 2017, operating 460+ stores January 2015 – March 2016

Sales Supervisor & Management Internship – Store 238

Created a fiscal quarter-length sales plan for men’s shoes and executed education plan to support projections in that department and analyzed success at end of quarter for final project. Brought men’s shoe department company ranking in units sold from 64th/465 to 28th and an increase of 32% of men’s shoes net sales

Assessed on-going intern program through project updates and deliverables

Executed and educated associates on visual merchandising to ensure cohesive visuals for the store

Became proficient in coaching through conducting 20-30 performance reviews weekly

EDUCATION

Ohio University Athens, OH

Bachelor of Science – Retail Merchandising & Fashion Product Development June 2010 - May 2015 Emphasis in trend forecasting/analysis, merchandising mathematics, resource allocation and global textile economics

DISCTINCTIONS

Achievement: Awarded Eagle Scout 2008, CPR Certified, PADI certified scuba diver

Personal: Thread Magazine stylist on two different issues, ran a blog for Thread during 2015 spring semester, Member of Ohio University Entrepreneurs Club 2012-2015, concert promoter from 2011-2015 [promoted over 30 concerts], Dedicated musician

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