Social Media Digital Marketing

PROFESSIONAL SUMMARY

Professional with * years of experience. Strategically skilled and organized, who can adapt to diverse working environments. Knowledgeable in areas of digital marketing strategy, trend research, data analytics, modern technology platforms, consumer relations, and change & process management. Pursuing a full-time opportunity in marketing.

EXPERIENCE

MEGA EXCHANGE Orlando, FL October 2016 – Present

Operations & Marketing Specialist

Research current market trends and demands to source products which yield maximum return while offering insight on product potential

Produce sales and merchandise data to determine consumer purchasing behaviors

Analyze movement of retail and secondary market pricing trends to project and implement pricing structure

Draft and publish online advertisement descriptions using promotional strategies to meet target market

Establish and execute on process plan which generates a highly effective and efficient operation

Maintain a diverse and adequate supply of inventory to meet the demand of customers

Generate data tables to organize and manage all inventory items to prevent loss and shrinkage

Review all customer feedback to resolve concerns and further improve the customer experience

Set KPI goals such as sales revenues, traffic rate to sales ratio, average handle time, profit yields (ROI), conversion rates, and customer value

FASHION TIMES/IBT MEDIA New York, NY January 2016 – August 2016

Editorial/Trend Analysis/Social Media Intern

Developed editorial articles on influencers and seasonal trends for the site

Managed www.fashionnstyle.com's Twitter (@FNStylecom) account while increasing followers by 18.75% reaching approximately 20,000 social media impressions a day

Utilized Sprinklr’s analytics to gain insight towards strategizing growth plans for social media platforms

Oversaw & contributed content to company’s social media accounts through Hootsuite’s platform and Sprinklr

Attended trade-shows, celebrity events, and researched fashion influencers to develop content

Transcribed interviews of apparel, accessories, and technology designers for editorial projects

Produced Excel data tables to organize and filter PR contact information

Created weekly shopping articles using Pradux and SEO

FAVIANA New York, NY Summer 2016

Consumer Insights/Digital Marketing Intern

Analyzed over 9,000 consumer profiles through MailChimp to narrow down target market for UK E-commerce site

Created content and wrote blog posts based on key SEO search words for Glam & Gowns blog

Assisted marketing and sales teams with preparation of events: fashion shows, contests, photo shoots, campaign ideas, and promotions

Strategically strategized execution plan to meet weekly target goals to improve and maximize social media engagement

Contributed to the production and implementation of digital media through a YouTube Channel

CARAVAN STYLIST STUDIO New York, NY Fall 2015 Stylist Intern

Assisted with the organization and coordination of HSN’s Fashion Show during New York Fashion week

Followed detailed instructions to understand styles and preparation of clothing

FLUENT GROUP Boca Raton, FL Fall 2013

Brand Ambassador/Student Promoter Internship

Utilized social media to display Macy’s brands and styles, promoted contests, and publicized program-related events

Created and executed activities such as tabling events, fashion shows, photo-shoots, clothing drives, and scavenger hunts

Promoted new Microsoft products through PR Events, media promotions, and exhibition displays

Research market by gaining consumer insight, behaviors, and feedback to differentiate organization from competitors

EDUCATION

LIM College (GPA: 3.92) New York, NY August 2016

Master of Professional Studies in Fashion Marketing

Florida Atlantic University (GPA: 3.45) Boca Raton, FL April 2015

Bachelor of Business Administration with concentrations in International Business & Trade and Marketing

Skills & Competencies

Skills: Video & Photo Editing

Strong Verbal & Written Communication

Fluent in English & Vietnamese

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Critical Thinking & Problem Solving

Organization & Time Management

Strong ability to multitask

Program: Adobe (Photoshop, Lightroom, Premiere), Wondershare Filmora, WordPress, CMS, iMovie

Thivy Pham

Orlando, FL

407-***-**** ac7avt@r.postjobfree.com

https://www.linkedin.com/in/thivypham

www.thivymichelle.com

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